Scented Pencils

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

3.8%

Market size, estimated

£22Ka year

Peak month

December4.3× the quietest month

Top search term

scented pens22K searches a year

Listings sell for £7.26 on average, from £3.15 to £15.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.26 that is £726 to £2K a year per listing.

Average price

£7.26under the $15 to $100 sweet spot

Price range

£3.15–£15.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£726–£2K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #183 within Pens, Pencils & Writing Supplies. It carries 2,294 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

88%

Out of stock, average day

11.5%

Average rank

#183in Pens, Pencils & Writing Supplies

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,294per listing

Listings tracked

16

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months