How competitive is the Scented Pencils niche on Amazon United Kingdom?

10 brands and 53 sellers compete in Scented Pencils on Amazon United Kingdom. The top 5 Scented Pencils products take 67% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Scented Pencils?

Scented Pencils buyers on Amazon United Kingdom complain most about Color, Smell, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Scented Pencils niche?

Scented Pencils sells for £7.26 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.15–£15.80. The average incumbent carries 2,294 reviews — the moat a new listing must climb.

Scented Pencils

a small market ($22K/yr) — Scented Pencils doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Scented Pencils profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Scented Pencils is a £22K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Scented Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.0% over the last 90 days and 3.8% of searches end in a purchase.

£22K

revenue / yr

Units sold / yr5K

Search volume / yr-9.0%78K

Conversion rate3.8%

Avg price£7.26

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 53

Top-5 product click share67%

Open market15%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Scented Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

CRAYOLA Silly Scents Broadline Washable Markers - Assorted Colours (Pack of 12) | Unique Sweet Scents & Colours! | Ideal for Kids Aged 3+

Price: £5.11
Rating: 4.7/5
Reviews: 2,601
Age: 8y ago

Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set

Price: £7.28
Rating: 4.8/5
Reviews: 22
Age: 1y ago

BG Kids Scented Colouring Marker Pens Assorted - Pack of 8

Price: £3.70
Rating: 4.4/5
Reviews: 46
Age: 3y ago

CRAYOLA - Silly Scents Washable Double Tip Maxi Scented Markers Pack of 10-20 Colours and 20 Different Fragrances for School and Leisure - from 3 years 58-8344

Price: £8.97
Rating: 4.5/5
Reviews: 201
Age: 2y ago

Galt 12 Glitter Gel Pens Childrens Scented Colourful Metallic Gel Pen Kit

Price: £3.97
Rating: 4.6/5
Reviews: 3,879
Age: 9y ago

Newest

by launch date

Scentos Fratelli Scented Non-Toxic Neon Gel Pens - Pack of 5 - Ideal for Drawing Colouring Writing and Gift - Designed in USA

Price: £9.87
Rating: 4.2/5
Reviews: 6
Age: 12mo ago

Scentos Fratelli Classic Fragrance Markers for Kids Age 4-8 Years Colored Markers for School Colouring Book Markers by Fratelli (Wide Tip Pack of 8)

Price: £6.73
Rating: 4.2/5
Reviews: 9
Age: 12mo ago

Tinc Tutti Frutti Gel Pens Set of 6 cute pens for creating colourful handwriting great for invites and occasion cards

Price: £5.13
Rating: 4.2/5
Reviews: 1,355
Age: 1y ago

D-FantiX 12 Packs Fruit Scented Washable Markers for Kids Toddlers

Price: £15.80
Rating: 4.3/5
Reviews: 141
Age: 1y ago

Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set

Price: £7.28
Rating: 4.8/5
Reviews: 22
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

CRAYOLA46%
Paint Pop13%
Bargain Gateway10%
Scentos9%
Tinc9%
Galt6%
Open — no brand owns it (4 brands, 9%)

Scented Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR3.8%Products16Brands10Top 5 Brands85%OOS Rate11.5%Rating4.5★Reviews2,294Avg BSR#183

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Top Scented Pencils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

scented pens22K/yr -3.5%4.5% conv.
scentos18K/yr -11.6%1.2% conv.
smelly pens11K/yr -3.8%5.6% conv.
scentos pens12K/yr -27.2%2.7% conv.
scented pens for kids10K/yr -2.9%6.6% conv.
smelly pens for kids5K/yr -2.9%10.5% conv.

What reviews say buyers love and hate about Scented Pencils

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Color32%

“Variety of colours”

Quality-Overall15%

“Good definition”

Value For Money11%

“Value for money”

Smell7%

“My children love them, and the scents are a really fun touch - lemons, strawberries, grapes, and more”

Gifting Purpose5%

“This was a gift”

What buyers complain about

84% of reviews

Color38%

“Colours don't match lids”

Smell16%

“not for the scent”

Quality-Overall10%

“Not the best”

Moist/Dry8%

“some seem dry”

Durability5%

“nearly all of them had ran out so cant use”

Scented Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

25%

2Functionality-Overall

13%

3Color

13%

4Leak-Proof

13%

5Weight Light

Common Scented Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Scented Pencils 35/100 on Amazon United Kingdom — Skip it. The niche generates £22K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -9.0% over the last 90 days.