scented pencils
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,293.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Price range
Bad£3.15–£15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£22K£22K/yr · 78K searches
According to Flapen's Amazon United Kingdom niche tracking, scented pencils is a £22K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
scented pencils market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £29K–£36K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 31%
- Out of stock
- 11.5%
- Avg brand age
- 38 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
53
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- CRAYOLA46%
- Paint Pop13%
- Bargain Gateway10%
- Scentos9%
- Tinc9%
- Galt6%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top scented pencils search terms
- scented pens22K/yr
- scentos18K/yr
- smelly pens11K/yr
- scentos pens12K/yr
- scented pens for kids10K/yr
- smelly pens for kids5K/yr
Top scented pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Silly Scents Broadline Washable Markers - Assorted Colours (Pack of 12) | Unique Sweet Scents & Colours! | Ideal for Kids Aged 3+
CRAYOLA£5.114.7★2,601 rev
Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set
Paint Pop£7.284.8★22 rev
BG Kids Scented Colouring Marker Pens Assorted - Pack of 8
Bargain Gateway£3.704.4★46 rev
CRAYOLA - Silly Scents Washable Double Tip Maxi Scented Markers Pack of 10-20 Colours and 20 Different Fragrances for School and Leisure - from 3 years 58-8344
CRAYOLA£8.974.5★201 rev
Galt 12 Glitter Gel Pens Childrens Scented Colourful Metallic Gel Pen Kit
Galt£3.974.6★3,879 rev
Newest
by launch date
Scentos Fratelli Scented Non-Toxic Neon Gel Pens - Pack of 5 - Ideal for Drawing Colouring Writing and Gift - Designed in USA
Scentos£9.876 rev
Scentos Fratelli Classic Fragrance Markers for Kids Age 4-8 Years Colored Markers for School Colouring Book Markers by Fratelli (Wide Tip Pack of 8)
Scentos£6.739 rev
Tinc Tutti Frutti Gel Pens Set of 6 cute pens for creating colourful handwriting great for invites and occasion cards
Tinc£5.131,355 rev
D-FantiX 12 Packs Fruit Scented Washable Markers for Kids Toddlers
D-FantiX£15.80141 rev
Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set
Paint Pop£7.2822 rev
Trending
90-day click momentumScentos Fratelli Scented Non-Toxic Neon Gel Pens - Pack of 5 - Ideal for Drawing Colouring Writing and Gift - Designed in USA
Scentos£9.874.2★
Paint Pop Fruity Scents Gel Pens - Kids Scented Ink Marker Set
Paint Pop£7.284.8★
D-FantiX 12 Packs Fruit Scented Washable Markers for Kids Toddlers
D-FantiX£15.804.3★
Tinc Tutti Frutti Gel Pens Set of 6 cute pens for creating colourful handwriting great for invites and occasion cards
Tinc£5.134.2★
CRAYOLA - Silly Scents Washable Double Tip Maxi Scented Markers Pack of 10-20 Colours and 20 Different Fragrances for School and Leisure - from 3 years 58-8344
CRAYOLA£8.974.5★
What buyers say about scented pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Variety of colours”
“Good definition”
“Value for money”
“My children love them, and the scents are a really fun touch - lemons, strawberries, grapes, and more”
“This was a gift”
“does the job”
“Creative, silly, and super fun”
“lovely pens”
“easy to wash”
“Write smoothly”
What buyers complain about
“Colours don't match lids”
“not for the scent”
“Not the best”
“some seem dry”
“nearly all of them had ran out so cant use”
“not working properly”
“they ain't washable as stated”
“Bit pricey”
Top return reasons
Common questions
- Is scented pencils profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (35/100).
- How competitive is the scented pencils niche?
- 10 brands and 53 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in scented pencils?
- Top complaints mined from reviews: Color, Smell, Quality-Overall. The return rate is 0.2%.
- When does demand for scented pencils peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the scented pencils niche?
- Listings span £3.15–£15.80; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 2,294 reviews — the moat a new listing must climb.