Scale Ruler

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

-25.9%

Conversion, latest week

19.3%

Market size, estimated

£111Ka year

Peak month

September2.4× the quietest month

Top search term

scale ruler58K searches a year

Listings sell for £7.01 on average, from £3.16 to £11.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.01 that is £5K to £7K a year per listing.

Average price

£7.01under the $15 to $100 sweet spot

Price range

£3.16–£11.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£5K–£7K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #54 within Office Supplies. It carries 778 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#54in Office Supplies

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

778per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months