Ruler 30cm Folding

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months

264K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

8.6%

Market size, estimated

£73Ka year

Peak month

September5.8× the quietest month

Top search term

folding ruler69K searches a year

Listings sell for £3.19 on average, from £1.32 to £4.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £3.19 that is £13K to £16K a year per listing.

Average price

£3.19under the $15 to $100 sweet spot

Price range

£1.32–£4.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

4,000–5,000

Revenue per listing a year

£13K–£16K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Office Supplies. It carries 562 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#92in Office Supplies

Average rating

4.14 starsAmazon United Kingdom average 4.36 stars

Average reviews

562per listing

Listings tracked

27

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months