How competitive is the Ruler 30cm Folding niche on Amazon United Kingdom?

19 brands and 70 sellers compete in Ruler 30cm Folding on Amazon United Kingdom. The top 5 Ruler 30cm Folding products take 50% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in Ruler 30cm Folding?

Ruler 30cm Folding buyers on Amazon United Kingdom complain most about Quality-Overall, Strength, Noise Level, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Ruler 30cm Folding niche?

Ruler 30cm Folding sells for £3.19 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.32–£4.70. The average incumbent carries 562 reviews — the moat a new listing must climb.

Ruler 30cm Folding

Ruler 30cm Folding shows low returns (0.2%), but prices mostly outside the sweet spot ($1.32–$4.70) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Ruler 30cm Folding profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ruler 30cm Folding is a £73K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.

Ruler 30cm Folding: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.8% over the last 90 days and 8.6% of searches end in a purchase.

£73K

revenue / yr

Units sold / yr50K

Search volume / yr+6.8%264K

Conversion rate8.6%

Avg price£3.19

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers19 · 70

Top-5 product click share50%

Open market33%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 27 products

Top Ruler 30cm Folding products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Helix 30cm Folding Ruler - 30cm/300mm Graduations Ideal for School Home or Office

Price: £2.98
Rating: 4.4/5
Reviews: 3,626
Age: 19y ago

2Pack Folding Ruler Transparent 30cm 300mm Folding Ruler Clear (2)

Price: £3.58
Rating: 4.0/5
Reviews: 171
Age: 3y ago

Helix Oxford 30cm Folding Ruler Oxford Blue

Price: £1.46
Rating: 4.3/5
Reviews: 8,504
Age: 14y ago

Liquidraw 30cm Folding Ruler Foldable Ruler School Stationery (Blue)

Price: £2.55
Rating: 4.2/5
Reviews: 793
Age: 5y ago

Helix J05011 Oxford Folding Rule (Pack of 2)

Price: £4.70
Rating: 4.5/5
Reviews: 223
Age: 10y ago

Newest

by launch date

1Pack Clear Folding Ruler(30cm / 12 Inch) Shatter-Resistant Portable for School Office & Craft

Price: £2.56
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Maped 2-in-1 Foldable Ruler - 15/30cm Ruler - Decorated Plastic - Ergonomic and Compact - School Supplies

Price: £1.32
Rating: 4.9/5
Reviews: 13
Age: 5mo ago

VELSIN 2 Pcs Ruler - 15 cm Transparent Straight Folding Ruler 30cm Foldable for school or office daily DIY Student Convenient Storage

Price: £3.38
Rating: 2.6/5
Reviews: 3
Age: 9mo ago

2PCS Random Color Folding Ruler 30cm Foldable Rulers 15cm Transparent Straight Rulers Shatterproof Plastic Geometric Ruler(30cm Folding-2Pack)

Price: £3.48
Rating: 4.4/5
Reviews: 21
Age: 10mo ago

Foldable Ruler 30cm - 4 Pack Metric Measurements Portable and Durable Bright Colors Ideal for School Office

Price: £2.76
Rating: 4.0/5
Reviews: 31
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

28%

Helix36%
Guagua13%
Liquidraw8%
Uskerb6%
Udewo5%
WchoeSS4%

Ruler 30cm Folding demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume264KCVR8.6%Products27Brands19Top 5 Brands67%OOS Rate0.0%Rating4.1★Reviews562Avg BSR#92

Peak months: Aug, Sep · busiest ÷ quietest = 5.8×

Top Ruler 30cm Folding search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

folding ruler69K/yr -4.7%7.9% conv.
foldable ruler57K/yr +8.1%8.3% conv.
ruler 30cm folding49K/yr +10.9%12.2% conv.
folding ruler 30cm23K/yr +6.0%12.2% conv.
ruler foldable13K/yr -6.5%6.8% conv.
30cm ruler foldable13K/yr +73.9%12.2% conv.
foldable ruler 30cm15K/yr +9.0%10.2% conv.
ruler folding5K/yr +4.6%9.4% conv.
30cm foldable ruler3K/yr +50.7%11.6% conv.
foldable 30cm ruler3K/yr +64.0%11.4% conv.

What reviews say buyers love and hate about Ruler 30cm Folding

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Quality-Overall24%

“Very well made”

Advertised Vs Actual Product16%

“Did the job”

Strength11%

“Its so sturdy”

Value For Money9%

“great value”

Weight Light5%

“The ruler itself is very lightweight”

What buyers complain about

89% of reviews

Quality-Overall41%

“Quality is low”

Strength19%

“so flimsy it broke within days”

Noise Level11%

“as the turning wheel is quite noisy”

Durability7%

“so flimsy it broke within days”

Color6%

“The only thing I would say is the colour match is a bit off”

Ruler 30cm Folding return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

28%

2Size-Overall

12%

3Strength

12%

4Quality-Overall

5Add-Ons/Attachments

Common Ruler 30cm Folding questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ruler 30cm Folding 53/100 on Amazon United Kingdom — Worth a look. The niche generates £73K/yr across 27 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +6.8% over the last 90 days.