Ruler 15cm

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

+12.3%

Conversion, latest week

12.4%

Market size, estimated

£48Ka year

Peak month

September3.3× the quietest month

Top search term

ruler 15cm48K searches a year

Listings sell for £2.87 on average, from £1.51 to £5.17. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £2.87 that is £3K to £4K a year per listing.

Average price

£2.87under the $15 to $100 sweet spot

Price range

£1.51–£5.17

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #101 within Office Supplies. It carries 502 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

93%

Out of stock, average day

0.3%

Average rank

#101in Office Supplies

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

502per listing

Listings tracked

15

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months