Ruler

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.

Searches, last 12 months

770K

Growth, 90 days vs prior 90

+13.9%

Conversion, latest week

10.2%

Market size, estimated

£255Ka year

Peak month

September3.4× the quietest month

Top search term

ruler416K searches a year

Listings sell for £3.26 on average, from £1.01 to £5.77. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £3.26 that is £13K to £16K a year per listing.

Average price

£3.26under the $15 to $100 sweet spot

Price range

£1.01–£5.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

£13K–£16K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #41 within Office Supplies. It carries 1,064 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#41in Office Supplies

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,064per listing

Listings tracked

31

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months