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Rubber and Sharpener

Fail

Prices span $0.95–$5.28, mostly outside the sweet spot, so Rubber and Sharpener is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£14K/yr65K searches / yr
90-day growth
+46.1%search demand this quarter
Competition
75%top-5 click share · 9 brands · 35 sellers

Flapen Score

Rubber and Sharpener against its category

The dotted line is the Stationery & Office Supplies average. Past it, Rubber and Sharpener is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber and Sharpener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber and Sharpener 65K times last year and spent an estimated £14K. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+46.1%
Conversion, latest week
7.0%
Market size, estimated
£14Ka year
Top search term
rubber and sharpener19K searches a year

02 · Price

A sale here is worth £3.05.

Listings sell for £3.05 on average, from £0.95 to £5.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.05 that is £763 to £2K a year per listing.

Average price
£3.05under the $15 to $100 sweet spot
Price range
£0.95–£5.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£763–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #110 within Pens, Pencils & Writing Supplies. It carries 962 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#110in Pens, Pencils & Writing Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
962per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rubber and Sharpener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

35

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Swordfish50%
  • STAEDTLER20%
  • Helix8%
  • Qianeffort7%
  • YNGMEIYER5%
  • Maped4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Rubber and Sharpener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 2.5× · 10 of 12 months tracked

Search terms

Top Rubber and Sharpener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber and sharpener19K/yr
  • sharpener and rubber13K/yr
  • pencil sharpener and rubber11K/yr
  • rubber and sharpener 2 in 110K/yr
  • eraser and sharpener6K/yr
  • rubber sharpener 2 in 14K/yr
  • eraser and sharpener 2 in 12K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber and Sharpener

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+1.81

Too expensive

kinda expensive for an eraser

Waste of money

Nib/Tip Quality13%−0.12

Terrible, nib keeps on breaking off

Not great, chews the pencil up and breaks the lead several times before managing to leave a small bit of lead

Ease Of Use10%+0.32

There's nowhere to open it

Vey easy to use is a bit big

Thickness7%−0.01

it is too thick for the case to close

Durability7%−0.06

Broke after first use

Love

Value For Money24%+1.81

Great value

Good value

works well I would say it is worth the money

Quality-Overall22%+1.00

Excellent product

Good quality

this one is at least serviceable considering the price paid so no complaints here

Size-Overall9%+0.94

size

Great size for children

Good size with great quality

Erasability8%+0.28

erase all in one

Decent eraser that won't fall apart when it matters

The eraser is really good quality too

Ease Of Use7%+0.32

Ease of use was great

Very handy and good value

Nice to use work well

Return

0.2% Return rate 37% Fixable by listing

Color22%▁▁█▁▁▁

they give you random colour so not impressed

Value For Money17%▁▁▃█▁▁

Too expensive

kinda expensive for an eraser

Waste of money

Quality-Overall17%▁▂▁▁▁█

The sharpener itself is pretty bad

rubbish

Material Quality11%▁█▁▁▁▁
Advertised Vs Actual Product8%▁▄▁▁█▁

FAQ

Common Rubber and Sharpener questions

Answered from the same tracked data.