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Rubber and Sharpener

Fail

Prices span $0.95–$5.28, mostly outside the sweet spot, so Rubber and Sharpener is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£14K/yr65K searches / yr
90-day growth
+46.1%search demand this quarter
Competition
75%top-5 click share · 9 brands · 35 sellers

Flapen Score

Rubber and Sharpener against its category

The dotted line is the Stationery & Office Supplies average. Past it, Rubber and Sharpener is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber and Sharpener market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber and Sharpener 65K times last year and spent an estimated £14K. The top 5 brands take 90% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +46.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+46.1%
Conversion, latest week
7.0%
Market size, estimated
£14Ka year
Top search term
rubber and sharpener19K searches a year

02 · Price

A sale here is worth £3.05.

Listings sell for £3.05 on average, from £0.95 to £5.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.05 that is £763 to £2K a year per listing.

Average price
£3.05under the $15 to $100 sweet spot
Price range
£0.95–£5.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£763–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #110 within Pens, Pencils & Writing Supplies. It carries 962 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#110in Pens, Pencils & Writing Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
962per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rubber and Sharpener products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

35

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

6%

  • Swordfish50%
  • STAEDTLER20%
  • Helix8%
  • Qianeffort7%
  • YNGMEIYER5%
  • Maped4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Rubber and Sharpener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jul · busiest ÷ quietest = 2.5× · 10 of 12 months tracked

Search terms

Top Rubber and Sharpener search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rubber and sharpener19K/yr
  • sharpener and rubber13K/yr
  • pencil sharpener and rubber11K/yr
  • rubber and sharpener 2 in 110K/yr
  • eraser and sharpener6K/yr
  • rubber sharpener 2 in 14K/yr
  • eraser and sharpener 2 in 12K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber and Sharpener

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
13%of negative reviews mention “Value For Money”
0.2%of orders come back
“Too expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rubber and Sharpener questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data