Rubber
FailPrices span $0.73–$5.49, mostly outside the sweet spot, so Rubber is a Fail.
- Flapen Score
- 48 / 100Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 4748
- Market size
- £304K/yr828K searches / yr
- 90-day growth
- +16.1%search demand this quarter
- Competition
- 74%top-5 click share · 15 brands · 65 sellers
Flapen Score
Rubber against its category
The dotted line is the Stationery & Office Supplies average. Past it, Rubber is stronger. Inside it, weaker.
Market
The Rubber market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rubber 828K times last year and spent an estimated £304K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
12.5% of searches ended in a purchase last week.
Shoppers searched for this 828K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.
- Searches, last 12 months
- 828K
- Growth, 90 days vs prior 90
- +16.1%
- Conversion, latest week
- 12.5%
- Market size, estimated
- £304Ka year
- Peak month
- August2.8× the quietest month
- Top search term
- rubber230K searches a year
02 · Price
A sale here is worth £2.94.
Listings sell for £2.94 on average, from £0.73 to £5.49. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £2.94 that is £29K to £37K a year per listing.
- Average price
- £2.94under the $15 to $100 sweet spot
- Price range
- £0.73–£5.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £29K–£37K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Office Supplies. It carries 2,066 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Office Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,066per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Rubber products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Helix Oxford Twin Pack of Erasers Oxford Blue Large
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 8,517
- Age
- 17y ago

Amazon Basics Block Rectangular Rubber 10 Pack White
- Price
- £2.64
- Rating
- 4.6/5
- Reviews
- 3,957
- Age
- 3y ago

STAEDTLER Eraser & Sharpener Set - Medium Size - Latex & Phthalate-Free Rubber - Pack of 2 526 N-S1BK
- Price
- £0.95
- Rating
- 4.7/5
- Reviews
- 424
- Age
- 15y ago

Jc.upin 10 Pcs Eraser-White Erasers Multipack Rubbers Erasers for Kids on School Office Kids Adults Classic Latex Free Plastic Rubber
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 514
- Age
- 3y ago

Show-me Classmaster PES45 Pencil Erasers Small PVC-Free Phthalates-Free White (Pack of 45)
- Price
- £4.74
- Rating
- 4.6/5
- Reviews
- 658
- Age
- 12y ago
Trending
90-day click momentum
STAEDTLER Eraser & Sharpener Set - Medium Size - Latex & Phthalate-Free Rubber - Pack of 2 526 N-S1BK
- Price
- £0.95
- Rating
- 4.7/5
- Reviews
- 424
- Age
- 15y ago

BAVALIN 10 Pcs Erasers - Pencil Erasers Multipack Rubbers Erasers for Kids Adults Use in Schools Offices Sketches Paintings Fine Arts Classic Latex Free Plastic Rubber Soft 2B Eraser
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Herlitz Oval Shape Eraser - White
- Price
- £0.73
- Rating
- 4.4/5
- Reviews
- 1,278
- Age
- 15y ago

EULANT Pencil Erasers 10 Pieces White 2B Rubbers Erasers with Storage Box for Students Teachers Drawing Sketching Writing
- Price
- £3.09
- Rating
- 4.6/5
- Reviews
- 671
- Age
- 5y ago

Joylio Retractable Erasers Set of 5 Pack Pastel Colours Clean & Precise Erasing for School Office Art & Home. Portable & Durable Erasers for Kids & Adults
- Price
- £4.91
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 10mo ago
Newest
by launch date
Joylio Retractable Erasers Set of 5 Pack Pastel Colours Clean & Precise Erasing for School Office Art & Home. Portable & Durable Erasers for Kids & Adults
- Price
- £4.91
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 10mo ago

BAVALIN 10 Pcs Erasers - Pencil Erasers Multipack Rubbers Erasers for Kids Adults Use in Schools Offices Sketches Paintings Fine Arts Classic Latex Free Plastic Rubber Soft 2B Eraser
- Price
- £3.26
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

12 Pcs Rubbers Erasers 2B White Soft Cute Eraser Pencil Eraser Rubbers for School Artists Architects Office Drawing Students Teachers Drawing
- Price
- £3.12
- Rating
- 4.3/5
- Reviews
- 139
- Age
- 2y ago

Jc.upin 10 Pcs Eraser-White Erasers Multipack Rubbers Erasers for Kids on School Office Kids Adults Classic Latex Free Plastic Rubber
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 514
- Age
- 3y ago

Amazon Basics Block Rectangular Rubber 10 Pack White
- Price
- £2.64
- Rating
- 4.6/5
- Reviews
- 3,957
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
15 rising
Sellers
65
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
21%
- Helix25%
- Amazon Basics21%
- STAEDTLER19%
- Jc.upin6%
- SHOW-ME4%
- EULANT4%
Demand
Rubber search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.8×
Search terms
Top Rubber search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rubber230K/yr
- eraser214K/yr
- rubbers96K/yr
- erasers61K/yr
- rubbers erasers75K/yr
- pencil eraser25K/yr
- erasers multipack15K/yr
- rubbers erasers for kids16K/yr
- pencil rubber17K/yr
- erasers for kids25K/yr
Reviews and returns
What reviews say buyers love and hate about Rubber
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Tiny erasers
This is tiny
Not the best
Low quality in my opinion
Such poor quality and unusable
These are absolutely terrible quality m They do not rub out anything
These Chinese erasers do not work well
Small erasers
I can't write again on the area which I used the erasear on
The rubbers do not rub out the writing
Not as advertised
Love
Good quality eraser
AMAZING ERASEER
Great eraser thanks
Great Value for Money
Good value
Great for the price
Super cheap and rubs out good
Excellent quality
Good product
durable
Last long without breaking or snapping etc
Smudge-free and durable
As advertised
Just what I needed
It does exactly what its supposed to do and performs well
Return
0.1% Return rate 45% Fixable by listing
Very small
Tiny erasers
This is tiny
which is a little more expensive
Waste of money
Not the best
Low quality in my opinion
Such poor quality and unusable
Not as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubber questions
Answered from the same tracked data.









