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Rubber

Fail

Prices span $0.73–$5.49, mostly outside the sweet spot, so Rubber is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£304K/yr828K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
74%top-5 click share · 15 brands · 65 sellers

Flapen Score

Rubber against its category

The dotted line is the Stationery & Office Supplies average. Past it, Rubber is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber 828K times last year and spent an estimated £304K. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 828K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £304K a year.

Searches, last 12 months
828K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
12.5%
Market size, estimated
£304Ka year
Peak month
August2.8× the quietest month
Top search term
rubber230K searches a year

02 · Price

A sale here is worth £2.94.

Listings sell for £2.94 on average, from £0.73 to £5.49. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £2.94 that is £29K to £37K a year per listing.

Average price
£2.94under the $15 to $100 sweet spot
Price range
£0.73–£5.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£29K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Office Supplies. It carries 2,066 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Office Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,066per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£30K£61K£91K£122K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

65

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • Helix25%
  • Amazon Basics21%
  • STAEDTLER19%
  • Jc.upin6%
  • SHOW-ME4%
  • EULANT4%

Demand

Rubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Prime Day '25Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Rubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber230K/yr
  • eraser214K/yr
  • rubbers96K/yr
  • erasers61K/yr
  • rubbers erasers75K/yr
  • pencil eraser25K/yr
  • erasers multipack15K/yr
  • rubbers erasers for kids16K/yr
  • pencil rubber17K/yr
  • erasers for kids25K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.11

Very small

Tiny erasers

This is tiny

Quality-Overall10%−0.08

Not the best

Low quality in my opinion

Such poor quality and unusable

Erasability9%+1.16

These are absolutely terrible quality m They do not rub out anything

These Chinese erasers do not work well

Small erasers

Writing Experience6%−0.04

I can't write again on the area which I used the erasear on

The rubbers do not rub out the writing

Advertised Vs Actual Product5%+0.33

Not as advertised

Love

Erasability22%+1.16

Good quality eraser

AMAZING ERASEER

Great eraser thanks

Value For Money17%+1.64

Great Value for Money

Good value

Great for the price

Quality-Overall14%−0.08

Super cheap and rubs out good

Excellent quality

Good product

Durability10%+0.55

durable

Last long without breaking or snapping etc

Smudge-free and durable

Advertised Vs Actual Product7%+0.33

As advertised

Just what I needed

It does exactly what its supposed to do and performs well

Return

0.1% Return rate 45% Fixable by listing

Size-Overall41%▁▁▁▅█▅

Very small

Tiny erasers

This is tiny

Value For Money23%▅▁█▁▁▅

which is a little more expensive

Waste of money

Quality-Overall9%█▁▁▁▁▁

Not the best

Low quality in my opinion

Such poor quality and unusable

Advertised Vs Actual Product5%▁█▁▁▁▁

Not as advertised

Touch/Button Controls5%▁█▁▁▁▁

FAQ

Common Rubber questions

Answered from the same tracked data.