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Rollerball Pens

Fail

Prices span $5.69–$15.28, mostly outside the sweet spot, so Rollerball Pens is a Fail.

Flapen Score
42
42 / 100
Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 47
Market size
£431K/yr635K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
58%top-5 click share · 7 brands · 68 sellers

Flapen Score

Rollerball Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Rollerball Pens is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rollerball Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rollerball Pens 635K times last year and spent an estimated £431K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £431K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
8.0%
Market size, estimated
£431Ka year
Peak month
December2.2× the quietest month
Top search term
uniball pens192K searches a year

02 · Price

A sale here is worth £8.49.

Listings sell for £8.49 on average, from £5.69 to £15.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £8.49 that is £17K to £21K a year per listing.

Average price
£8.49under the $15 to $100 sweet spot
Price range
£5.69–£15.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£17K–£21K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Pens, Pencils & Writing Supplies. It carries 1,664 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Pens, Pencils & Writing Supplies
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,664per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Rollerball Pens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£86K£129K£173K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

68

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

1%

  • uni-ball77%
  • PILOT8%
  • EYEYE4%
  • APOGO4%
  • uni4%
  • ARIEL-GXR3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Rollerball Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Rollerball Pens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • uniball pens192K/yr
  • rollerball pens75K/yr
  • uniball49K/yr
  • uniball eye fine black41K/yr
  • uni ball pen36K/yr
  • uniball eye25K/yr
  • mitsubishi pens25K/yr
  • rollerball pen26K/yr
  • roller ball pens black15K/yr
  • rollerball18K/yr

Reviews and returns

What reviews say buyers love and hate about Rollerball Pens

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Writing Experience”
13%of negative reviews mention “Writing Experience”
0.2%of orders come back
“Some do not write very well”
A buyer, on “Writing Experience”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rollerball Pens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data