Rollerball Pens
FailPrices span $5.69–$15.28, mostly outside the sweet spot, so Rollerball Pens is a Fail.
- Flapen Score
- 42 / 100Ranks 550 of 835 Stationery & Office Supplies niches · −5 vs the category median of 4742
- Market size
- £431K/yr635K searches / yr
- 90-day growth
- -19.3%search demand this quarter
- Competition
- 58%top-5 click share · 7 brands · 68 sellers
Flapen Score
Rollerball Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Rollerball Pens is stronger. Inside it, weaker.
Market
The Rollerball Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rollerball Pens 635K times last year and spent an estimated £431K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £431K a year.
- Searches, last 12 months
- 635K
- Growth, 90 days vs prior 90
- -19.3%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £431Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- uniball pens192K searches a year
02 · Price
A sale here is worth £8.49.
Listings sell for £8.49 on average, from £5.69 to £15.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £8.49 that is £17K to £21K a year per listing.
- Average price
- £8.49under the $15 to $100 sweet spot
- Price range
- £5.69–£15.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £17K–£21K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Pens, Pencils & Writing Supplies. It carries 1,664 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Pens, Pencils & Writing Supplies
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,664per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Rollerball Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Uni-Ball Eye Fine Rollerball Pens black
- Price
- £6.82
- Rating
- 4.7/5
- Reviews
- 3,700
- Age
- 8y ago
uni-ball Eye Micro UB-150 Rollerball Pens - Black Pack of 5
- Price
- £6.52
- Rating
- 4.6/5
- Reviews
- 2,145
- Age
- 16y ago
uni-ball UB-157 Eye Rollerball Pens. Premium Fine 0.7mm Ballpoint Tip for Super Smooth Handwriting Drawing Art Crafts and Colouring. Fade and Water Resistant Liquid Uni Super Ink. Box of 12 Black
- Price
- £13.97
- Rating
- 4.8/5
- Reviews
- 3,239
- Age
- 19y ago
uni-ball Eye Rollerball Pens Assorted Colours 0.7 mm (5-Pack)
- Price
- £5.91
- Rating
- 4.8/5
- Reviews
- 130
- Age
- 6y ago
uni-ball EYE - UB-157E Rollerball Pens - 0.7mm Nib - Black - Pack of 4
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 1,015
- Age
- 2y ago
Trending
90-day click momentum
uni-ball EYE UB-157 0.7mm Tip Rollerball Pen - Black (Pack of 6)
- Price
- £8.50
- Rating
- 4.7/5
- Reviews
- 1,304
- Age
- 4y ago
LINOSK Black Gel Pens 16-Pack 0.5mm Fine Point Rollerball Pens with Quick-Drying Ink Smooth Writing for School Office Note Taking & Sketching
- Price
- £8.25
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 7mo ago
EYEYE Black Rollerball Pens 12 Pack 0.7mm Medium Point Roller Ball Pen Quick Dry Liquid Ink Pens Fine Point Smooth Writing Pens for Journaling Note Taking School Office Supplies
- Price
- £7.83
- Rating
- 4.6/5
- Reviews
- 1,037
- Age
- 2y ago
uni-ball EYE - UB-157E Rollerball Pens - 0.7mm Nib - Black - Pack of 4
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 1,015
- Age
- 2y ago
uni-ball Eye Micro UB-150E Gel Ink Pen - 0.5 mm - In Envelope Packaging (Pack of 6 Black)
- Price
- £8.98
- Rating
- 4.7/5
- Reviews
- 592
- Age
- 4y ago
Newest
by launch dateLINOSK Black Gel Pens 16-Pack 0.5mm Fine Point Rollerball Pens with Quick-Drying Ink Smooth Writing for School Office Note Taking & Sketching
- Price
- £8.25
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 7mo ago
EYEYE Black Rollerball Pens 12 Pack 0.7mm Medium Point Roller Ball Pen Quick Dry Liquid Ink Pens Fine Point Smooth Writing Pens for Journaling Note Taking School Office Supplies
- Price
- £7.83
- Rating
- 4.6/5
- Reviews
- 1,037
- Age
- 2y ago
uni-ball EYE - UB-157E Rollerball Pens - 0.7mm Nib - Black - Pack of 4
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 1,015
- Age
- 2y ago
Rollerball Pens 15 Pack 0.5mm Gel Pens black Quick-Drying Ink Rolling Ball Pens Black Liquid Ink Pen for Office Home School (9 Black 4 Blue 2 Red)
- Price
- £7.46
- Rating
- 4.5/5
- Reviews
- 1,449
- Age
- 3y ago
uni-ball EYE - UB-157E Rollerball Pens - 0.7mm Nib - In Envelope Packaging (Pack of 6 Essentials)
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 1,304
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
68
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
1%
- uni-ball77%
- PILOT8%
- EYEYE4%
- APOGO4%
- uni4%
- ARIEL-GXR3%
- Open — no brand owns it (1 brand, 1%)
Demand
Rollerball Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Rollerball Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- uniball pens192K/yr
- rollerball pens75K/yr
- uniball49K/yr
- uniball eye fine black41K/yr
- uni ball pen36K/yr
- uniball eye25K/yr
- mitsubishi pens25K/yr
- rollerball pen26K/yr
- roller ball pens black15K/yr
- rollerball18K/yr
Reviews and returns
What reviews say buyers love and hate about Rollerball Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Some do not write very well
However, they arent as smooth to write with as the perhaps more well known brand
Horrible to write with
They do smudge a little
smudges quite easily
smudges
Ink is pale and diluted
two were leaking when opened dropping ink everywhere
2 out of the 10 pens leaked when the cap removed
Nothing prns
They dont work
ink can take little while to dry so be careful
The ink dries fairly quickly
Little smudging as dry quickly
Love
Smooth Writing
Writes well
Easy to write with
Economical and a good product
Excellent product
These pens are great quality
Good price
Excellent value
worth it
Decent pens
Good quality pens
Awesome pens
durable
They feel durable plus the ink didnt smudge at all
Good reliable last forever
Return
0.2% Return rate 36% Fixable by listing
Some do not write very well
However, they arent as smooth to write with as the perhaps more well known brand
Horrible to write with
The 0.5mm rollerball tip creates quite a slightly finer line than expected
Only downside, if they are dropped and it lands on the nib, the pen is essentially a write off
the 0.5mm tip can smudge slightly if youre too quick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rollerball Pens questions
Answered from the same tracked data.