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Reward Stickers

Fail

Prices span $3.33–$8.70, mostly outside the sweet spot, so Reward Stickers is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£85K/yr286K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
61%top-5 click share · 13 brands · 15 sellers

Flapen Score

Reward Stickers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Reward Stickers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reward Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reward Stickers 286K times last year and spent an estimated £85K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
6.2%
Market size, estimated
£85Ka year
Peak month
September2.4× the quietest month
Top search term
reward stickers75K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £3.33 to £8.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.79 that is £5K to £6K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£3.33–£8.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #23 within School & Educational Supplies. It carries 1,897 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#23in School & Educational Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,897per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Reward Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

19%

  • Simkopy28%
  • Innoveem18%
  • SWEETZER & ORANGE14%
  • ASTARON7%
  • Nestcode7%
  • PURPLE LADYBUG6%

Demand

Reward Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Reward Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reward stickers75K/yr
  • teacher stickers60K/yr
  • well done stickers37K/yr
  • reward stickers for children27K/yr
  • school stickers14K/yr
  • well done stickers for children14K/yr
  • stickers for teachers13K/yr
  • teacher stickers for children7K/yr
  • teachers stickers6K/yr
  • reward stickers for teachers7K/yr

Reviews and returns

What reviews say buyers love and hate about Reward Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness70%−0.13

Didnt stick

didnt stick to the childrens jumpers

Not very sticky at all

Size-Overall20%−0.08

Too small in size

No these are very small

Love

Quality-Overall24%+1.72

Good quality

Good selection

Good supplier

Value For Money15%+0.68

Very good value

Excellent value for money

Reasonably priced

Adhesion/Stickiness15%−0.13

keep their stickiness well

Sticks well

Good quality stickers with good amount of glue

Advertised Vs Actual Product9%+0.88

Exactly as described

great product just as it says

Exactly as wanted

Fun/Entertainment Experience6%+0.57

Fun and Motivating Stickers for Kids

Make children very happy

Joy in kids eyes

Return

0.1% Return rate 37% Fixable by listing

Size-Overall33%█▁▃▁▁▁

Too small in size

No these are very small

Smell21%▄█▇▁▆▁
Quality-Overall13%▁▁▁█▃▃
Value For Money8%▁▁█▁▁▁
Leak-Proof4%▁▁▁▁▁█

FAQ

Common Reward Stickers questions

Answered from the same tracked data.