reward jar
Worth a lookShows a thin review moat (68 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible67.54avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.34avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 133K searches
Price range
Bad£4.06–£14.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, reward jar is a £71K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Feb–Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
reward jar market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £73K–£92K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 22.6%
- Avg brand age
- 23 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
35 rising
Sellers
43
Top-5 brand share
43%
Top 20: 89%
Top-5 click share
43%
Top 20: 87%
Open market
50%
- KATIMI11%
- CKCSHI9%
- Tacitmeet8%
- VLUVLA8%
- Fizzix7%
- TOPCZY7%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -7.5% search growth over the last 90 days.Peak months: Feb, Sep, Oct · busiest ÷ quietest = 2.9×
Top reward jar search terms
- reward jar68K/yr
- reward jars for children20K/yr
- star jar10K/yr
- star jar reward system6K/yr
- reward jars and tokens6K/yr
- kids reward jar5K/yr
- star reward jar5K/yr
- rewards jar5K/yr
- reward jars4K/yr
- magnetic reward jar4K/yr
Top reward jar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Star Reward Jar for Children Behaviour with Wooden Stand and 25 Stars
KATIMI£5.954.5★22 rev
Star Reward Jar Reward Incentive Jar with Stars Good Behaviour Chart Reward Pot Pink Reward Incentive Jar with Stars Star Jar Reward System for Home School Classroom Teacher Parent
CKCSHI£6.134.4★43 rev
2 Pack Reward Jar with Star and Flower Tokens for Children Magnetic Reward Behavior Jar for Kids Motivate Good Behavior Rewards Incentive Chart and Token for Home and Classroom
VLUVLA£11.904.6★16 rev
Star Reward Jar 30Pcs Reward Jars for Children with Stars Good Behaviour Chart Reward Pot Star Jar Reward System for Home School Classroom Teacher Parent with Alphabet Stickers
Tacitmeet£6.544.9★12 rev
Reward Jar with Stars Wooden Incentive Jar for Kids Reward Charts for Positive Behavior Classroom and Home Motivation Ideal for Teachers and Parents
Fizzix£4.414.7★13 rev
Newest
by launch date
DXPETA Reward Jar Potty Training Reward Chart 6 Piece Set with Star Stickers Behaviour Charts for Children Kids Reward Chart for Positive Behaviour Vintag ApronStar Chart System for Toddlers
DXPETA£7.310 rev
33 Pcs Reward Jars for Children Wooden Star Reward Jar for Good Behaviour Magnetic Reward Chart with Star Tokens Star Jar with Stickers for Classroom Home
Peaflew£6.160 rev
Star Reward Jar with 30 Stars Magnetic Reward Jars for Children Wooden Magnetic Behaviour Chart Motivate Good Habits Daily Tasks Bedtime Potty Training Home School with Bonus Stickers
Toxvanne£5.873 rev
HpCuales Magnetic Reward Jar for KidsStar Jar Reward System for Behavior Management at School Classroom Behavior Management Tool Reward Home Kids Incentive Good Home Training for Boys Girls
HpCuales£6.664 rev
Smiley Reward Jar Acrylic & Wooden Incentive Pot Magnetic Reward Jar with 36 Smiley Tokens Good Behavior Tool Reward Jars for Chores Homework Potty Training Classroom or Home Use
KRENIE£7.427 rev
Trending
90-day click momentumDXPETA Reward Jar Potty Training Reward Chart 6 Piece Set with Star Stickers Behaviour Charts for Children Kids Reward Chart for Positive Behaviour Vintag ApronStar Chart System for Toddlers
DXPETA£7.310.0★
33 Pcs Reward Jars for Children Wooden Star Reward Jar for Good Behaviour Magnetic Reward Chart with Star Tokens Star Jar with Stickers for Classroom Home
Peaflew£6.160.0★
Star Reward Jar with 30 Stars Magnetic Reward Jars for Children Wooden Magnetic Behaviour Chart Motivate Good Habits Daily Tasks Bedtime Potty Training Home School with Bonus Stickers
Toxvanne£5.874.0★
HpCuales Magnetic Reward Jar for KidsStar Jar Reward System for Behavior Management at School Classroom Behavior Management Tool Reward Home Kids Incentive Good Home Training for Boys Girls
HpCuales£6.664.7★
Smiley Reward Jar Acrylic & Wooden Incentive Pot Magnetic Reward Jar with 36 Smiley Tokens Good Behavior Tool Reward Jars for Chores Homework Potty Training Classroom or Home Use
KRENIE£7.424.2★
What buyers say about reward jar
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality reward product”
“great value as you get two in the set”
“Fantastic sparks enthusiasm”
“very easy to use”
“The magnets included were strong enough too as I was worried they would be cheap”
“Easily assembled and good quality”
“A great visual for reward system”
“Also helpful to have different coloured flowers”
“Lovely star chart - looks exactly as advertised”
“Love that they are wooden”
What buyers complain about
“Weak magnets”
“flower that wont fit”
“The jar is bad quality, the Perspex on the front isnt clear, its misty”
“a little flimsy”
“the corner did break quite soon after receiving when it fell”
“nothing to use”
“tap or bang which isnt ideal for starting over once its full”
“Not worth it”
“Whilst the wooden stars are fairly thin wood”
“so it needs the odd wipe to keep it looking tidy”
Top return reasons
Common questions
- Is reward jar profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 37 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the reward jar niche?
- 35 brands and 43 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in reward jar?
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Size-Overall, Quality-Overall. The return rate is 0.5%.
- When does demand for reward jar peak?
- Demand peaks in Feb–Sep–Oct; the busiest month runs 2.9× the quietest.
- What does it cost to enter the reward jar niche?
- Listings span £4.06–£14.55; the average listing price is £7.34 (sweet spot $15–$100). The average incumbent carries 68 reviews — the moat a new listing must climb.