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Revision

Fail

Prices span $2.88–$14.14, mostly outside the sweet spot, so Revision is a Fail.

Flapen Score
37
37 / 100
Ranks 671 of 835 Stationery & Office Supplies niches · −10 vs the category median of 47
Market size
£30K/yr273K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
49%top-5 click share · 26 brands · 110 sellers

Flapen Score

Revision against its category

The dotted line is the Stationery & Office Supplies average. Past it, Revision is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Revision market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Revision 273K times last year and spent an estimated £30K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
1.5%
Market size, estimated
£30Ka year
Peak month
January2.5× the quietest month
Top search term
revision supplies94K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £2.88 to £14.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.17 that is £717 to £2K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£2.88–£14.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£717–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #76 within Calendars, Planners & Personal Organisers. It carries 4,192 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#76in Calendars, Planners & Personal Organisers
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,192per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Revision products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

110

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

49%

Top 20: 88%

Open market

40%

  • Noted18%
  • Kits of Medicine12%
  • ojussa11%
  • Nicpro8%
  • Paper Mate6%
  • OWLKELA5%

Demand

Revision search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Revision search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revision supplies94K/yr
  • revision61K/yr
  • study45K/yr
  • study essentials43K/yr
  • studying essentials10K/yr
  • studying7K/yr
  • study supplies5K/yr
  • study materials5K/yr
  • revision materials4K/yr

Reviews and returns

What reviews say buyers love and hate about Revision

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness17%−0.10

don't stick well

Not sticky enough

They don't stick

Quality-Overall9%+0.77

Cheap looking, not worth the price

Bad quality

Quality too thin

Paper Quality6%−0.02

These are paper

My only negative would be that the paper could be a bit thicker

The paper in previous brands was very thin

Advertised Vs Actual Product6%+0.15

Nothing like the picture

FALSE ADVERTISING

Not as described

Thickness5%−0.03

A bit thin

Cards are so thin. like normal copy paper

VERY THIN PADS

Love

Quality-Overall19%+0.77

Excellent product

Good quality card

Excellent selection of quality kit

Value For Money16%+1.01

Excellent value

Good price

Excellent value for money

Color13%+0.68

Lovely colours

The colours are very pretty

Beautiful colours

Advertised Vs Actual Product9%+0.15

Exactly as advertised

As described

Exactly what I needed

Ease Of Use7%+0.35

Easy to use

Easy to hold

easy to read

Return

0.3% Return rate 75% Fixable by listing

Size-Overall57%▆▇▇█▆▇

Not fit for purpose

Way bigger than i thought theyd be

Quite small

Advertised Vs Actual Product6%▇▇▇██▄

Nothing like the picture

FALSE ADVERTISING

Not as described

Quality-Overall6%▇▆▄▃█▇

Cheap looking, not worth the price

Bad quality

Quality too thin

Value For Money4%▄█▄▅▇▅

a touch pricey

not worth the price

They are probably a little overpriced

Paper Quality4%▃▅▄▅▅█

These are paper

My only negative would be that the paper could be a bit thicker

The paper in previous brands was very thin

FAQ

Common Revision questions

Answered from the same tracked data.