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Retractable Badge Holder

Maybe

Returns run at only 0.4% of orders. But products sell for $5.77 on average, outside the sweet spot, so Retractable Badge Holder is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£95K/yr348K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
34%top-5 click share · 37 brands · 44 sellers

Flapen Score

Retractable Badge Holder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Retractable Badge Holder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Badge Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retractable Badge Holder 348K times last year and spent an estimated £95K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
4.7%
Market size, estimated
£95Ka year
Peak month
September1.9× the quietest month
Top search term
badge reel75K searches a year

02 · Price

A sale here is worth £5.77.

Listings sell for £5.77 on average, from £2.36 to £31.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.77 that is £1K to £3K a year per listing.

Average price
£5.77under the $15 to $100 sweet spot
Price range
£2.36–£31.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #270 within Office Supplies. It carries 2,743 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#270in Office Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,743per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Retractable Badge Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

44

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

34%

Top 20: 69%

Open market

51%

  • HoAoOo14%
  • Vicloon13%
  • MNGARISTA8%
  • Uniclife5%
  • PCL Media ltd5%
  • ZHIYE4%

Demand

Retractable Badge Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Retractable Badge Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • badge reel75K/yr
  • retractable badge holder39K/yr
  • nurse badge reel28K/yr
  • id card holder retractable31K/yr
  • id badge holder retractable24K/yr
  • retractable id badge holder16K/yr
  • retractable badge reel16K/yr
  • retractable card holder14K/yr
  • badge reel nurse16K/yr
  • badge holder retractable reel11K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Badge Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability37%−0.33

Broke easily

broke on first use

Broke First Day

Quality-Overall16%+0.11

disappointed with the quality of the mechanism

Bad quality

Absolutely rubbish

Sliding/Retract Mechanism9%−0.03

It started to struggle a little sometimes with retracting

unfortunately retraction string is 2 thin

wouldnt retract

Strength7%+0.93

Not so strong

The plastic used throughout feels incredibly flimsy

Don't buy these are not heavy duty

Advertised Vs Actual Product4%

It advertised as a two pack, but it is actually only one.

Description not accurate

The ad showed a long string, not as long as it seemed.

Love

Quality-Overall21%+0.11

Excellent product

the build quality feels solid

Reliable product

Value For Money14%+1.32

Excellent value

Great buy

Good value for money

Strength13%+0.93

Solid construction

Sturdy clip

Very sturdy

Ease Of Use8%+0.94

Ease of use

to hand easily when needed

Brilliant very handy

Advertised Vs Actual Product7%

As advertised

Exactly as advertised

Exactly as described

Return

0.4% Return rate 44% Fixable by listing

Size-Overall31%▆▆▅█▇▇

too long

Way too large

Small

Weight Heavy14%▃▃█▄▅▅

It's advertised as heavy duty, but it definitely isn't

not what you expect for a product claiming to be heavy duty and with such a high price tag, shame because it feels good and robust and worked great

Too heavy

Defective Material/Parts6%▃█▄▁▁▆
Quality-Overall5%▅▃▃▆█▃

disappointed with the quality of the mechanism

Bad quality

Absolutely rubbish

Durability5%▆▆▁▇▃█

Broke easily

broke on first use

Broke First Day

FAQ

Common Retractable Badge Holder questions

Answered from the same tracked data.