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Retractable Badge Holder

Maybe

An estimated 0.4% of orders come back. But products sell for $5.77 on average, outside the sweet spot, so Retractable Badge Holder is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£95K/yr348K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
34%top-5 click share · 37 brands · 44 sellers

Flapen Score

Retractable Badge Holder against its category

The dotted line is the Stationery & Office Supplies average. Past it, Retractable Badge Holder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retractable Badge Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retractable Badge Holder 348K times last year and spent an estimated £95K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
4.7%
Market size, estimated
£95Ka year
Peak month
September1.9× the quietest month
Top search term
badge reel75K searches a year

02 · Price

A sale here is worth £5.77.

Listings sell for £5.77 on average, from £2.36 to £31.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.77 that is £1K to £3K a year per listing.

Average price
£5.77under the $15 to $100 sweet spot
Price range
£2.36–£31.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #270 within Office Supplies. It carries 2,743 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#270in Office Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,743per listing
Listings tracked
52

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Retractable Badge Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

44

Est. top-5 brand share

44%

Top 20: 84%

Est. top-5 click share

34%

Top 20: 69%

Open market

51%

  • HoAoOo14%
  • Vicloon13%
  • MNGARISTA8%
  • Uniclife5%
  • PCL Media ltd5%
  • ZHIYE4%

Demand

Retractable Badge Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Retractable Badge Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • badge reel75K/yr
  • retractable badge holder39K/yr
  • nurse badge reel28K/yr
  • id card holder retractable31K/yr
  • id badge holder retractable24K/yr
  • retractable id badge holder16K/yr
  • retractable badge reel16K/yr
  • retractable card holder14K/yr
  • badge reel nurse16K/yr
  • badge holder retractable reel11K/yr

Reviews and returns

What reviews say buyers love and hate about Retractable Badge Holder

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Durability”
0.4%of orders come back
“Broke easily”
A buyer, on “Durability”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Retractable Badge Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data