Retractable Badge Holder
MaybeReturns run at only 0.4% of orders. But products sell for $5.77 on average, outside the sweet spot, so Retractable Badge Holder is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 4755
- Market size
- £95K/yr348K searches / yr
- 90-day growth
- -0.3%search demand this quarter
- Competition
- 34%top-5 click share · 37 brands · 44 sellers
Flapen Score
Retractable Badge Holder against its category
The dotted line is the Stationery & Office Supplies average. Past it, Retractable Badge Holder is stronger. Inside it, weaker.
Market
The Retractable Badge Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retractable Badge Holder 348K times last year and spent an estimated £95K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 348K
- Growth, 90 days vs prior 90
- -0.3%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £95Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- badge reel75K searches a year
02 · Price
A sale here is worth £5.77.
Listings sell for £5.77 on average, from £2.36 to £31.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £5.77 that is £1K to £3K a year per listing.
- Average price
- £5.77under the $15 to $100 sweet spot
- Price range
- £2.36–£31.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #270 within Office Supplies. It carries 2,743 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #270in Office Supplies
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,743per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Retractable Badge Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Retractable Badge Reel with Claw Clasp and Clip for Id Card Holders (2Pack)
- Price
- £3.39
- Rating
- 4.4/5
- Reviews
- 9,948
- Age
- 8y ago

Vicloon Retractable Badge Reels 3 Pcs Reel Clips Extendable Key Chain Key
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 20,649
- Age
- 4y ago

MNGARISTA Retractable Keychain Heavy Duty Carabiner Badge Holder Clips Tactical ID Badge Reel with 80cm Retractable Steel Cord for Key Ring ID Card 226 Grams-2 Pack
- Price
- £12.32
- Rating
- 4.4/5
- Reviews
- 29,666
- Age
- 4y ago

Teskyer 3 Pack Retractable Keyring Retractable Lanyard Retractable Badge Holder for Key Ring ID Card
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 910
- Age
- 2y ago

WOLMIK Retractable Badge Reel for ID Card Holder Pack of 4 Retractable Key Chain Extendable Key Ring for ID Badge Holder Card Holder Key Cards
- Price
- £3.16
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago
Trending
90-day click momentum
1 Pack Heavy Duty Badge Reel Retractable Badge Clip Upgrade Retractable Badge Holders Premium Heavy Duty Metal ID Badge Holder with Belt Clip Key Ring for Name Card Keychain (1)
- Price
- £4.82
- Rating
- 4.4/5
- Reviews
- 555
- Age
- 3y ago

2 Pack Retractable Keychain Badge Holders with 31.5 Steel Cord Black
- Price
- £6.27
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 12mo ago

WOLMIK Retractable Badge Reel for ID Card Holder Pack of 4 Retractable Key Chain Extendable Key Ring for ID Badge Holder Card Holder Key Cards
- Price
- £3.16
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago

Teskyer 3 Pack Retractable Keyring Retractable Lanyard Retractable Badge Holder for Key Ring ID Card
- Price
- £3.58
- Rating
- 4.6/5
- Reviews
- 910
- Age
- 2y ago

Vicloon Retractable Badge Reels 3 Pcs Reel Clips Extendable Key Chain Key
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 20,649
- Age
- 4y ago
Newest
by launch date
4Pcs Retractable ID Badge Holder Nurse Badge Reel with Fun Designs Pink Name Tag Reel for Nurses Teachers Medical Staff Students Ideal for Hospitals Schools Offices Christmas Gifts
- Price
- £5.56
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 9mo ago

2 Pack Retractable Keychain Badge Holders with 31.5 Steel Cord Black
- Price
- £6.27
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 12mo ago

BOUBONI 10 Pcs Funny Nurse Badge Reel Cute Retractable Badge Holders for Doctor Nurses Student Office Supplies
- Price
- £8.47
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago

2 Pack Heavy Duty Retractable Badge Reel with ID Card Holder Black
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 1y ago

WOLMIK Retractable Badge Reel for ID Card Holder Pack of 4 Retractable Key Chain Extendable Key Ring for ID Badge Holder Card Holder Key Cards
- Price
- £3.16
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
44
Top-5 brand share
44%
Top 20: 84%
Top-5 click share
34%
Top 20: 69%
Open market
51%
- HoAoOo14%
- Vicloon13%
- MNGARISTA8%
- Uniclife5%
- PCL Media ltd5%
- ZHIYE4%
Demand
Retractable Badge Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Retractable Badge Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- badge reel75K/yr
- retractable badge holder39K/yr
- nurse badge reel28K/yr
- id card holder retractable31K/yr
- id badge holder retractable24K/yr
- retractable id badge holder16K/yr
- retractable badge reel16K/yr
- retractable card holder14K/yr
- badge reel nurse16K/yr
- badge holder retractable reel11K/yr
Reviews and returns
What reviews say buyers love and hate about Retractable Badge Holder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke easily
broke on first use
Broke First Day
disappointed with the quality of the mechanism
Bad quality
Absolutely rubbish
It started to struggle a little sometimes with retracting
unfortunately retraction string is 2 thin
wouldnt retract
Not so strong
The plastic used throughout feels incredibly flimsy
Don't buy these are not heavy duty
It advertised as a two pack, but it is actually only one.
Description not accurate
The ad showed a long string, not as long as it seemed.
Love
Excellent product
the build quality feels solid
Reliable product
Excellent value
Great buy
Good value for money
Solid construction
Sturdy clip
Very sturdy
Ease of use
to hand easily when needed
Brilliant very handy
As advertised
Exactly as advertised
Exactly as described
Return
0.4% Return rate 44% Fixable by listing
too long
Way too large
Small
It's advertised as heavy duty, but it definitely isn't
not what you expect for a product claiming to be heavy duty and with such a high price tag, shame because it feels good and robust and worked great
Too heavy
disappointed with the quality of the mechanism
Bad quality
Absolutely rubbish
Broke easily
broke on first use
Broke First Day
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retractable Badge Holder questions
Answered from the same tracked data.









