Skip to content

Reporters Notebook Spiral

prices mostly outside the sweet spot ($0.71–$12.38) — Reporters Notebook Spiral doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 17Growth 20Conversion 97Competition 48Returns 99Price range 0Avg price 17Brand share 53Review moat 66Quality gap 70
This niche Category average

Is Reporters Notebook Spiral profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Reporters Notebook Spiral is a £67K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Reporters Notebook Spiral: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.4% over the last 90 days and 15.5% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr15K
Search volume / yr-10.4%71K
Conversion rate15.5%
Avg price£6.16

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers17 · 56
Top-5 product click share56%
Open market27%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement48%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews864

Top Reporters Notebook Spiral products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

56

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

22%

  • nu:24%
  • Silvine24%
  • Pukka Pad12%
  • GRAFFICO7%
  • Rhino6%
  • White Box5%

Reporters Notebook Spiral demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR15.5%Products25Brands17Top 5 Brands73%OOS Rate1.6%Rating4.3★Reviews864Avg BSR#179
2K1KSpike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.4×

Top Reporters Notebook Spiral search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • reporters notebook25K/yr
  • shorthand notebook14K/yr
  • reporters notebook spiral17K/yr
  • reporters notepad7K/yr
  • shorthand notebooks pack of 104K/yr
  • shorthand notepads4K/yr

What reviews say buyers love and hate about Reporters Notebook Spiral

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Value For Money38%

Real value for money

Quality-Overall20%

Fantastic Quality

Paper Quality10%

Very good paper for letters

Ease Of Use7%

easy to use

Advertised Vs Actual Product5%

Does the job

What buyers complain about

78% of reviews
Advertised Vs Actual Product19%

Wrong description of the product

Paper Quality15%

also the paper quality is getting thinner

Quality-Overall14%

Terrible quality, the spiral is plastic and the cardboard backing is not rigid enough

Thickness12%

They are actually 50 sheets of very thin

Value For Money9%

can be got cheaper in store

Reporters Notebook Spiral return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Paper Quality
21%
3Advertised Vs Actual Product
21%
4Quality-Overall
13%
5Value For Money
11%

Common Reporters Notebook Spiral questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reporters Notebook Spiral 49/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -10.4% over the last 90 days.
Search demand for Reporters Notebook Spiral on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.4× the quietest.