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49

reporters notebook spiral

Skip it

Prices mostly outside the sweet spot ($0.71–$12.38) — this niche doesn't clear our bar today.

Market size 17Growth 20Conversion 97Competition 48Returns 99Price range 0Avg price 17Brand share 53Review moat 66Quality gap 70

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good863.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Market size

Bad£67K

£67K/yr · 71K searches

Avg price

Bad£6.16

avg listing price — sweet spot $15–$100

Price range

Bad£0.71–£12.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, reporters notebook spiral is a £67K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

reporters notebook spiral market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
£77K–£92K
units × avg price
Conversion rate
15.5%
Avg BSR
#179
Page quality
0%
Prime
72%
Sponsored
48%
Out of stock
1.6%
Avg brand age
42 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

56

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

22%

  • nu:24%
  • Silvine24%
  • Pukka Pad12%
  • GRAFFICO7%
  • Rhino6%
  • White Box5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
2K1KSpike '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.4×

Top reporters notebook spiral search terms

  • reporters notebook25K/yr
  • shorthand notebook14K/yr
  • reporters notebook spiral17K/yr
  • reporters notepad7K/yr
  • shorthand notebooks pack of 104K/yr
  • shorthand notepads4K/yr
All search terms

Top reporters notebook spiral products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£5K12%£8K16%£11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about reporters notebook spiral

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money38%

“Real value for money”

Quality-Overall20%

“Fantastic Quality”

Paper Quality10%

“Very good paper for letters”

Ease Of Use7%

“easy to use”

Advertised Vs Actual Product5%

“Does the job”

Size-Overall5%

“Size good”

Thickness3%

“Really good thick note book”

Portability2%

“perfect to carry in a back pack”

Writing Experience2%

“Great pad for writing notes”

Durability1%

“Durability& Quality”

What buyers complain about

Advertised Vs Actual Product19%

“Wrong description of the product”

Paper Quality15%

“also the paper quality is getting thinner”

Quality-Overall14%

“Terrible quality, the spiral is plastic and the cardboard backing is not rigid enough”

Thickness12%

“They are actually 50 sheets of very thin”

Value For Money9%

“can be got cheaper in store”

Design-Overall3%

“Very dull design however”

Paper Compatibility3%

“In fact, it is not even a half of an A4 size paper”

Strength2%

“Flimsy rubbish”

Top return reasons

Size-Overall21%
Paper Quality21%
Advertised Vs Actual Product21%
Quality-Overall13%
Value For Money11%
Leak-Proof5%
Paper Compatibility3%
Charging3%
Weight Heavy3%

Common questions

Is reporters notebook spiral profitable to sell on Amazon United Kingdom?
The niche generates £67K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (49/100).
How competitive is the reporters notebook spiral niche?
17 brands and 56 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in reporters notebook spiral?
Top complaints mined from reviews: Advertised Vs Actual Product, Paper Quality, Quality-Overall. The return rate is 0.2%.
When does demand for reporters notebook spiral peak?
Demand peaks in Feb; the busiest month runs 1.4× the quietest.
What does it cost to enter the reporters notebook spiral niche?
Listings span £0.71–£12.38; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.