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Red Wrapping Paper

Fail

Prices span $3.74–$8.83, mostly outside the sweet spot, so Red Wrapping Paper is a Fail.

Flapen Score
48
48 / 100
Top 45% of 835 Stationery & Office Supplies niches · +1 vs the category median of 47
Market size
£82K/yr150K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
56%top-5 click share · 15 brands · 18 sellers

Flapen Score

Red Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Red Wrapping Paper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Wrapping Paper 150K times last year and spent an estimated £82K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
8.7%
Market size, estimated
£82Ka year
Peak month
December12.5× the quietest month
Top search term
red wrapping paper85K searches a year

02 · Price

A sale here is worth £6.31.

Listings sell for £6.31 on average, from £3.74 to £8.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £6.31 that is £631 to £2K a year per listing.

Average price
£6.31under the $15 to $100 sweet spot
Price range
£3.74–£8.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£631–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #287 within Paper. It carries 225 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#287in Paper
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
225per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Red Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

21%

  • HBell18%
  • RUSPEPA17%
  • ZJHiome13%
  • QRTDXP12%
  • DXTXTJ11%
  • HJIJIAY9%

Demand

Red Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Red Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red wrapping paper85K/yr
  • red wrapping paper roll23K/yr
  • wrapping paper red8K/yr
  • red christmas wrapping paper22K/yr
  • christmas wrapping paper red8K/yr
  • red wrapping paper christmas4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.08

this one is shorter

Sheets rather small

Adhesion/Stickiness18%−0.35

the sellotape would not stick to it

Absolutely rubbish, tried different selotapes and none of them would stick

Needs quite a bit of sticky tape to hold

Eco Friendliness7%−0.04

not biodegradable

Quality-Overall7%+2.81

Rubbish

Thickness4%−0.02

Quite Thick Too

Certain Thickness to it too

Love

Quality-Overall43%+2.81

Fantastic quality

which is a really good price to me for the quality of this set

Excellent quality and quantity

Value For Money9%+0.61

Great value for money

It's quite good value too

Worth the money

Color8%+0.74

Great colour, looks good in gift bag & boxes

The colour is lovely - a warm red and a warm cream, classy looking and printed nicely

Very shiny red

Gifting Purpose6%−0.01

ideal for valentines day wrapping

You also get 10 cute red heart gift tags

Fab for wrapping gifts

Ease Of Use5%+0.24

Easy to cut and fold

Cellophane is easy to remove

easy to wrap with

Return

0.9% Return rate 95% Fixable by listing

Size-Overall50%█▃▃▅▅█

this one is shorter

Sheets rather small

Color40%▁█▆▆▆▁
Advertised Vs Actual Product5%▁▁█▁▁▁
Compatibility-Overall5%

FAQ

Common Red Wrapping Paper questions

Answered from the same tracked data.