Red Pens
FailPrices span $1.66–$8.93, mostly outside the sweet spot, so Red Pens is a Fail.
- Flapen Score
- 49 / 100Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 4749
- Market size
- £95K/yr189K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 96 sellers
Flapen Score
Red Pens against its category
The dotted line is the Stationery & Office Supplies average. Past it, Red Pens is stronger. Inside it, weaker.
Market
The Red Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Pens 189K times last year and spent an estimated £95K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £95Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- red pens81K searches a year
02 · Price
A sale here is worth £4.79.
Listings sell for £4.79 on average, from £1.66 to £8.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £4.79 that is £4K to £5K a year per listing.
- Average price
- £4.79under the $15 to $100 sweet spot
- Price range
- £1.66–£8.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #74 within Pens, Pencils & Writing Supplies. It carries 2,220 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 93%
- Out of stock, average day
- 1.7%
- Average rank
- #74in Pens, Pencils & Writing Supplies
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,220per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Red Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bic Cristal Original Ballpoint Pens Medium Point (1.0 mm) Red Box of 50 - Smudge-Free Every-Day Writing Pens with Clear Barrel 8373619
- Price
- £8.93
- Rating
- 4.7/5
- Reviews
- 37,088
- Age
- 19y ago

Eziglide 10-Pack Ballpoint Pens Red - (1.0mm) Medium Point Pens for School
- Price
- £3.33
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 2y ago

SOMCO - Pack Of 10 Red Biro Ballpoint Pens - Medium Tip - Premium Pen With Ergonomic Design
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 1y ago

Amazon Basics Ballpoint Pens Fast Drying Ideal for School Office Medium Point (1.0mm) Red Pack of 12
- Price
- £3.49
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 7mo ago

STAEDTLER Medium 0.5mm 430 Stick Ballpoint Pens Writing Pen Smooth - Red Ink - Pack Of 3
- Price
- £2.62
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 4y ago
Trending
90-day click momentum
BIC Cristal Original Ball Pens Medium Point (1.00 mm) - Assorted Ink Colours Special Edition Box of 20
- Price
- £4.75
- Rating
- 4.8/5
- Reviews
- 698
- Age
- 1y ago

Amazon Basics Ballpoint Pens Fast Drying Ideal for School Office Medium Point (1.0mm) Red Pack of 36
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 7mo ago

Amazon Basics Ballpoint Pens Fast Drying Ideal for School Office Medium Point (1.0mm) Red Pack of 12
- Price
- £3.49
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 7mo ago

ARTH Pens Red Ink Biro Ballpoint Multipack Box Of 50 Pens
- Price
- £5.57
- Rating
- 4.4/5
- Reviews
- 191
- Age
- 2y ago

BIC Cristal Fine Ballpoint Pens - Red - Large Box Of 50 Fine Point (0.8 Mm) Long-Lasting Pens Office
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 17y ago
Newest
by launch date
2026 Upgrade 0.5mm Red Fine Point Gel Pens 4-Pack Anti-Clog Quick Dry Ink
- Price
- £4.68
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Amazon Basics Ballpoint Pens Fast Drying Ideal for School Office Medium Point (1.0mm) Red Pack of 12
- Price
- £3.49
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 7mo ago

Amazon Basics Ballpoint Pens Fast Drying Ideal for School Office Medium Point (1.0mm) Red Pack of 36
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 467
- Age
- 7mo ago

XIYING 20 Pcs Red Pens Red Biro Pens Pen Ballpoint Biros for Office and School Medium Tip
- Price
- £4.18
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 10mo ago

Pack of 10 Red Ballpoint Pens Smooth Medium 1.0mm
- Price
- £4.00
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
96
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
34%
- BIC18%
- Eziglide15%
- Amazon Basics11%
- SOMCO10%
- STAEDTLER7%
- Q-Connect5%
Demand
Red Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.5×
Search terms
Top Red Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red pens81K/yr
- red pen43K/yr
- red biro pens13K/yr
- red pens ballpoint12K/yr
- red biro9K/yr
- bic red pens6K/yr
- red ink pen6K/yr
- red bic pens6K/yr
- red ballpoint pens6K/yr
- red biros4K/yr
Reviews and returns
What reviews say buyers love and hate about Red Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Not top quality
quality mediocre
Pens leak after using a few times
Got red ink all over my hand and the paper :-
Very thin nibs and it takes several attempts every time to get the ink to flow
unfortunately one is leaking already
another leaked in my pocket
One leaked on first use :-
one already broken
The pen completely came apart
Love
fair price though
Good Price
Great value for money
Easy writer
Pens write very well
Good Quality & Write Lovely
just as advertised
Just what I wanted
As described
Nice pens
Good quality ballpoint pens at an affordable price
Great value pens
Nice choice of colours for whatever your needs
Great pens for one for colour
nice red colour
Return
0.1% Return rate 24% Fixable by listing
Smaller than you
Bad quality
Not top quality
quality mediocre
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Pens questions
Answered from the same tracked data.









