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Red Pens

Fail

Prices span $1.66–$8.93, mostly outside the sweet spot, so Red Pens is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£95K/yr189K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
51%top-5 click share · 19 brands · 96 sellers

Flapen Score

Red Pens against its category

The dotted line is the Stationery & Office Supplies average. Past it, Red Pens is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Pens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Pens 189K times last year and spent an estimated £95K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
10.5%
Market size, estimated
£95Ka year
Peak month
August2.5× the quietest month
Top search term
red pens81K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £1.66 to £8.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £4.79 that is £4K to £5K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£1.66–£8.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #74 within Pens, Pencils & Writing Supplies. It carries 2,220 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
1.7%
Average rank
#74in Pens, Pencils & Writing Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,220per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Red Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

96

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

34%

  • BIC18%
  • Eziglide15%
  • Amazon Basics11%
  • SOMCO10%
  • STAEDTLER7%
  • Q-Connect5%

Demand

Red Pens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Red Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red pens81K/yr
  • red pen43K/yr
  • red biro pens13K/yr
  • red pens ballpoint12K/yr
  • red biro9K/yr
  • bic red pens6K/yr
  • red ink pen6K/yr
  • red bic pens6K/yr
  • red ballpoint pens6K/yr
  • red biros4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Pens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.05

Bad quality

Not top quality

quality mediocre

Ink Leakage15%−0.11

Pens leak after using a few times

Got red ink all over my hand and the paper :-

Nib/Tip Quality11%−0.08

Very thin nibs and it takes several attempts every time to get the ink to flow

Leak-Proof9%

unfortunately one is leaking already

another leaked in my pocket

One leaked on first use :-

Durability6%−0.02

one already broken

The pen completely came apart

Love

Value For Money23%+0.63

fair price though

Good Price

Great value for money

Writing Experience17%+0.36

Easy writer

Pens write very well

Good Quality & Write Lovely

Advertised Vs Actual Product13%+1.48

just as advertised

Just what I wanted

As described

Pen/Pencil Quality11%+0.90

Nice pens

Good quality ballpoint pens at an affordable price

Great value pens

Color7%+0.26

Nice choice of colours for whatever your needs

Great pens for one for colour

nice red colour

Return

0.1% Return rate 24% Fixable by listing

Functionality-Overall18%▁▁▃█▁▁
Writing Experience18%▁█▂▁▃▁
Color11%▁▁▁▁▄█
Size-Overall11%▁▁▅▁▁█

Smaller than you

Quality-Overall8%▁▁█▁▄▁

Bad quality

Not top quality

quality mediocre

FAQ

Common Red Pens questions

Answered from the same tracked data.