Red Paper
FailDemand is soft, at -62.6% this quarter, so Red Paper is a Fail.
- Flapen Score
- 35 / 100Ranks 703 of 835 Stationery & Office Supplies niches · −12 vs the category median of 4735
- Market size
- £27K/yr37K searches / yr
- 90-day growth
- -62.6%search demand this quarter
- Competition
- 75%top-5 click share · 12 brands · 26 sellers
Flapen Score
Red Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, Red Paper is stronger. Inside it, weaker.
Market
The Red Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Paper 37K times last year and spent an estimated £27K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -62.6%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £27Ka year
- Peak month
- February6.3× the quietest month
- Top search term
- red paper28K searches a year
02 · Price
A sale here is worth £5.64.
Listings sell for £5.64 on average, from £3.14 to £10.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £5.64 that is £3K to £4K a year per listing.
- Average price
- £5.64under the $15 to $100 sweet spot
- Price range
- £3.14–£10.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #93 within Paper. It carries 573 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 0.8%
- Average rank
- #93in Paper
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 573per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Red Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hawksbill Bright Red Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago

House of Card & Paper A4 80 GSM Coloured Paper - Red (Pack of 50 Sheets) HCP49
- Price
- £3.25
- Rating
- 4.5/5
- Reviews
- 1,412
- Age
- 10y ago

Pack of 100 A4 Red Coloured Paper 75gsm Sheets
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago

Pack of 100 A5 Red Coloured Paper 75gsm Sheets
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
![Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]](https://m.media-amazon.com/images/I/41MPP2AbW6L.jpg)
Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]
- Price
- £9.39
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 19y ago
Trending
90-day click momentum
50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Red
- Price
- £10.08
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago

Pack of 100 A5 Red Coloured Paper 75gsm Sheets
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago

Red Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 675
- Age
- 1y ago
![Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]](https://m.media-amazon.com/images/I/41MPP2AbW6L.jpg)
Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]
- Price
- £9.39
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 19y ago

Florence Cardstock Smooth - Coloured Card Making Supplies A4 - Red - 10 Sheets - Coloured Paper for Scrapbooking Card Making Die Cutting and Paper Crafts - 216 GSM - Poppy
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 5y ago
Newest
by launch date
50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Red
- Price
- £10.08
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago

Pack of 100 A4 Red Coloured Paper 75gsm Sheets
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago

Pack of 100 A5 Red Coloured Paper 75gsm Sheets
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago

Pack of 100 A4 Dark Red Coloured Paper 75gsm Sheets
- Price
- £6.15
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago

Hawksbill Bright Red Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- Hawksbill27%
- House of Card & Paper25%
- Janrax20%
- Xerox6%
- Vaessen Creative4%
- Q-Connect4%
- Open — no brand owns it (6 brands, 13%)
Demand
Red Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Red Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red paper28K/yr
- red a4 paper5K/yr
- red paper a42K/yr
- red craft paper3K/yr
Reviews and returns
What reviews say buyers love and hate about Red Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Gd price
paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it
paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it
Red Paper not Card as expected
Love
Great quality card
Good quality
High quality
Lovely colours
Perfect pinks
true to colour in picture
Exactly what I ordered
Exactly as pictured
just what I wanted
Excellent value for money
Good value
Good value for money
Good quality thick cars
Thick good quality dense colour
Return
0.5% Return rate 33% Fixable by listing
paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it
Gd price
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Paper questions
Answered from the same tracked data.









