red paper
Skip itSoft demand (-62.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Good572.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£5.64avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 37K searches
Growth
Bad-62.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.14–£10.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red paper is a £27K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
red paper market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £28K–£34K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 50%
- Out of stock
- 0.8%
- Avg brand age
- 54 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- Hawksbill27%
- House of Card & Paper25%
- Janrax20%
- Xerox6%
- Vaessen Creative4%
- Q-Connect4%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -62.6% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.3×
Top red paper search terms
- red paper28K/yr
- red a4 paper5K/yr
- red paper a42K/yr
- red craft paper3K/yr
Top red paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hawksbill Bright Red Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
Hawksbill£3.894.6★1,585 rev
House of Card & Paper A4 80 GSM Coloured Paper - Red (Pack of 50 Sheets) HCP49
House of Card & Paper£3.254.5★1,412 rev
Pack of 100 A4 Red Coloured Paper 75gsm Sheets
Janrax£6.144.5★76 rev
Pack of 100 A5 Red Coloured Paper 75gsm Sheets
Janrax£5.074.5★76 rev
![Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]](https://m.media-amazon.com/images/I/41MPP2AbW6L.jpg)
Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]
Xerox£9.394.2★86 rev
Newest
by launch date
50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Red
Vokenforu£10.086 rev
Pack of 100 A4 Red Coloured Paper 75gsm Sheets
Janrax£6.1476 rev
Pack of 100 A5 Red Coloured Paper 75gsm Sheets
Janrax£5.0776 rev
Pack of 100 A4 Dark Red Coloured Paper 75gsm Sheets
Janrax£6.1576 rev
Hawksbill Bright Red Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
Hawksbill£3.891,585 rev
Trending
90-day click momentum50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Red
Vokenforu£10.084.7★
Pack of 100 A5 Red Coloured Paper 75gsm Sheets
Janrax£5.074.5★
Red Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
AZVIEY£5.044.6★
Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]
Xerox£9.394.2★
Florence Cardstock Smooth - Coloured Card Making Supplies A4 - Red - 10 Sheets - Coloured Paper for Scrapbooking Card Making Die Cutting and Paper Crafts - 216 GSM - Poppy
Vaessen Creative£3.354.5★
What buyers say about red paper
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality card”
“Lovely colours”
“Exactly what I ordered”
“Excellent value for money”
“Good quality thick cars”
“Good for card making”
“Perfect paper for paper chains”
“Nice card for Christmas cards”
“still flexible enough for folding”
What buyers complain about
“Gd price”
“paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it”
“paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it”
“Red Paper not Card as expected”
Top return reasons
Common questions
- Is red paper profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 14 tracked products. 90-day search growth is -62.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the red paper niche?
- 12 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in red paper?
- Top complaints mined from reviews: Value For Money, Thickness, Paper Quality. The return rate is 0.5%.
- When does demand for red paper peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the red paper niche?
- Listings span £3.14–£10.08; the average listing price is £5.64 (sweet spot $15–$100). The average incumbent carries 573 reviews — the moat a new listing must climb.