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Red Paper

Fail

Demand is soft, at -62.6% this quarter, so Red Paper is a Fail.

Flapen Score
35
35 / 100
Ranks 703 of 835 Stationery & Office Supplies niches · −12 vs the category median of 47
Market size
£27K/yr37K searches / yr
90-day growth
-62.6%search demand this quarter
Competition
75%top-5 click share · 12 brands · 26 sellers

Flapen Score

Red Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Red Paper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Paper 37K times last year and spent an estimated £27K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-62.6%
Conversion, latest week
12.6%
Market size, estimated
£27Ka year
Peak month
February6.3× the quietest month
Top search term
red paper28K searches a year

02 · Price

A sale here is worth £5.64.

Listings sell for £5.64 on average, from £3.14 to £10.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £5.64 that is £3K to £4K a year per listing.

Average price
£5.64under the $15 to $100 sweet spot
Price range
£3.14–£10.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #93 within Paper. It carries 573 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
0.8%
Average rank
#93in Paper
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
573per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Red Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

26

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • Hawksbill27%
  • House of Card & Paper25%
  • Janrax20%
  • Xerox6%
  • Vaessen Creative4%
  • Q-Connect4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Red Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Red Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red paper28K/yr
  • red a4 paper5K/yr
  • red paper a42K/yr
  • red craft paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.45

Gd price

Thickness17%−0.06

paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it

Paper Quality17%−0.16

paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it

Paper Brightness17%−0.03

Red Paper not Card as expected

Love

Quality-Overall16%+1.99

Great quality card

Good quality

High quality

Color15%−0.06

Lovely colours

Perfect pinks

true to colour in picture

Advertised Vs Actual Product13%+1.63

Exactly what I ordered

Exactly as pictured

just what I wanted

Value For Money12%+0.45

Excellent value for money

Good value

Good value for money

Thickness12%−0.06

Good quality thick cars

Thick good quality dense colour

Return

0.5% Return rate 33% Fixable by listing

Color14%▁▃▁█▁▁
Paper Quality14%█▂▂▁▁▁

paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it

Value For Money14%▁▂▂▁█▁

Gd price

Thin10%▁▆▁▁▁█
Size-Overall10%▁▁▇▁▁█

FAQ

Common Red Paper questions

Answered from the same tracked data.