Red Paper
soft demand (-62.6% this quarter) — Red Paper doesn't clear our bar today.
Flapen Score
Is Red Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Paper is a £27K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 35/100.
Red Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -62.6% over the last 90 days and 12.6% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top Red Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hawksbill Bright Red Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
House of Card & Paper A4 80 GSM Coloured Paper - Red (Pack of 50 Sheets) HCP49
- Price
- £3.25
- Rating
- 4.5/5
- Reviews
- 1,412
- Age
- 10y ago
Pack of 100 A4 Red Coloured Paper 75gsm Sheets
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
Pack of 100 A5 Red Coloured Paper 75gsm Sheets
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
![Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]](https://m.media-amazon.com/images/I/41MPP2AbW6L.jpg)
Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]
- Price
- £9.39
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 19y ago
Trending
90-day click momentum
50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Red
- Price
- £10.08
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago
Pack of 100 A5 Red Coloured Paper 75gsm Sheets
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
Red Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 675
- Age
- 1y ago
Xerox Symphony Coloured Paper Multifunctional Ream-Wrapped 80gsm A4 Dark Red Ref 03R93954 [500 Sheets]
- Price
- £9.39
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 19y ago
Florence Cardstock Smooth - Coloured Card Making Supplies A4 - Red - 10 Sheets - Coloured Paper for Scrapbooking Card Making Die Cutting and Paper Crafts - 216 GSM - Poppy
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 5y ago
Newest
by launch date50 Sheets A4 Colored Copy Paper 70gsm Double Sided Printer Paper for Printing Invitations Crafts Making Red
- Price
- £10.08
- Rating
- 4.7/5
- Reviews
- 6
- Age
- 1y ago
Pack of 100 A4 Red Coloured Paper 75gsm Sheets
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
Pack of 100 A5 Red Coloured Paper 75gsm Sheets
- Price
- £5.07
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
Pack of 100 A4 Dark Red Coloured Paper 75gsm Sheets
- Price
- £6.15
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago
Hawksbill Bright Red Paper 80 GSM A4 100 Sheet Pack of Premium Paper for Copier Use Printing at Office & Home
- Price
- £3.89
- Rating
- 4.6/5
- Reviews
- 1,585
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 falling
Sellers
26
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- Hawksbill27%
- House of Card & Paper25%
- Janrax20%
- Xerox6%
- Vaessen Creative4%
- Q-Connect4%
- Open — no brand owns it (6 brands, 13%)
Red Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.3×
Top Red Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red paper28K/yr
- red a4 paper5K/yr
- red paper a42K/yr
- red craft paper3K/yr
What reviews say buyers love and hate about Red Paper
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Great quality card”
“Lovely colours”
“Exactly what I ordered”
“Excellent value for money”
“Good quality thick cars”
What buyers complain about
67% of reviews“Gd price”
“paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it”
“paper is so thin not thick like some craft paper it's unsuitable for a lot of craft projects including the paper flowers I had planned to make with it”
“Red Paper not Card as expected”
Red Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
