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Red Envelopes

Fail

Demand is soft, at -82.6% this quarter, so Red Envelopes is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£33K/yr77K searches / yr
90-day growth
-82.6%search demand this quarter
Competition
46%top-5 click share · 28 brands · 31 sellers

Flapen Score

Red Envelopes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Red Envelopes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Envelopes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Envelopes 77K times last year and spent an estimated £33K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -82.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-82.6%
Conversion, latest week
8.1%
Market size, estimated
£33Ka year
Peak month
February26.2× the quietest month
Top search term
red envelopes36K searches a year

02 · Price

A sale here is worth £5.29.

Listings sell for £5.29 on average, from £2.90 to £11.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £5.29 that is £0 to £529 a year per listing.

Average price
£5.29under the $15 to $100 sweet spot
Price range
£2.90–£11.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£529
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.8% of listings are out of stock. The average listing ranks #316 within Envelopes & Mailing Supplies. It carries 103 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
39.8%
Average rank
#316in Envelopes & Mailing Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Red Envelopes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 rising

Sellers

31

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

46%

Top 20: 88%

Open market

47%

  • arkCRAFT18%
  • Blake8%
  • ThxToms8%
  • golshine7%
  • WYAN6%
  • RJFUJP6%

Demand

Red Envelopes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 26.2×

Search terms

Top Red Envelopes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red envelopes36K/yr
  • chinese red envelopes12K/yr
  • red envelopes chinese8K/yr
  • red envelope5K/yr
  • red envelopes a53K/yr
  • chinese new year envelopes3K/yr
  • chinese new year red envelopes10K/yr

Reviews and returns

What reviews say buyers love and hate about Red Envelopes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.05

Poor quality

Advertised Vs Actual Product50%−0.07

Doesnt look anything like the photo

Love

Quality-Overall35%−0.05

The coins are nice quality

Lovely, well made money wallets

Fabulous product

Advertised Vs Actual Product10%−0.07

Much better than expected

Same as the ad

Just what I needed

Color10%+1.10

So pretty

would happily buy other colours

Bright crimson red with golden designs / symbols

Value For Money8%−0.01

Good value for money - highly recommend

Good value

Worth to buy

Thickness6%+0.63

Well worth buying beautiful thick cards

These are much thicker than the normal red packets I normally use

Return

0.9% Return rate 81% Fixable by listing

Color29%▁▅▃▁█▁
Size-Overall29%█▁▅█▃▁
Advertised Vs Actual Product24%▁█▁▁▄▁

Doesnt look anything like the photo

Design-Overall10%▁▂▁▁▁█
Quality-Overall5%▁▁█▁▁▁

Poor quality

FAQ

Common Red Envelopes questions

Answered from the same tracked data.