Red Envelopes
FailDemand is soft, at -82.6% this quarter, so Red Envelopes is a Fail.
- Flapen Score
- 46 / 100Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 4746
- Market size
- £33K/yr77K searches / yr
- 90-day growth
- -82.6%search demand this quarter
- Competition
- 46%top-5 click share · 28 brands · 31 sellers
Flapen Score
Red Envelopes against its category
The dotted line is the Stationery & Office Supplies average. Past it, Red Envelopes is stronger. Inside it, weaker.
Market
The Red Envelopes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Envelopes 77K times last year and spent an estimated £33K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -82.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -82.6%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £33Ka year
- Peak month
- February26.2× the quietest month
- Top search term
- red envelopes36K searches a year
02 · Price
A sale here is worth £5.29.
Listings sell for £5.29 on average, from £2.90 to £11.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £5.29 that is £0 to £529 a year per listing.
- Average price
- £5.29under the $15 to $100 sweet spot
- Price range
- £2.90–£11.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£529
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.8% of listings are out of stock. The average listing ranks #316 within Envelopes & Mailing Supplies. It carries 103 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 39.8%
- Average rank
- #316in Envelopes & Mailing Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 103per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Red Envelopes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
arkCRAFT 25 x C6 Premium Envelopes 100gsm 114mm x 162mm (Red)
- Price
- £4.16
- Rating
- 4.7/5
- Reviews
- 988
- Age
- 7y ago

Blake Creative Colour - Coloured Red C6 Envelopes (114 x 162 mm) - Pack of 25 - FSC Certified - 120GSM - Peel and Seal Red Envelope - Invitation Envelopes/Card Making Supplies (15106)
- Price
- £4.11
- Rating
- 4.8/5
- Reviews
- 730
- Age
- 12y ago

ThxToms L 36pcs Chinese New Year Red Envelopes Red Packet 2026 Year
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 9mo ago

Chinese Red Envelopes for Cash Gifts 2 Pcs 7.5 Satin Money Envelopes
- Price
- £5.57
- Rating
- 4.8/5
- Reviews
- 47
- Age
- 3y ago

WYAN Mini Envelopes - 50 Pack 15 * 10cm Red Classic Flap Envelopes Small Parts Envelope for Gift Greeting Cards Wedding Business Invitation (Card and Glue not Included)
- Price
- £6.54
- Rating
- 4.5/5
- Reviews
- 564
- Age
- 1y ago
Trending
90-day click momentum
Mistillion 2 Pack Traditional Silk Chinese Red Envelopes 7.5 x 4.3 Inch Elegant Hongbao Lucky Money Envelopes for Chinese New Year Wedding Birthday
- Price
- £5.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

ThxToms L 36pcs Chinese New Year Red Envelopes Red Packet 2026 Year
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 9mo ago

DREONVU Chinese New Year Red Envelopes 6 Designs Large Hong Bao Lucky Money Cash Envelopes 9 x 17 cm for Spring Festival Lunar New Year Weddings Birthdays 36 Pcs
- Price
- £3.90
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 9mo ago

ThxToms L 36pcs Chinese New Year Red Envelopes Red Money Cash Packets
- Price
- £5.74
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 9mo ago

Chinese New Year Red Envelopes 24 Pcs Cute Cartoon Panda Traditional Lucky Money Hong Bao Lai See Packets 2026 Chinese Red Packets Envelope Pockets for Spring Festival Lunar New Year
- Price
- £4.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7y ago
Newest
by launch date
Mistillion 2 Pack Traditional Silk Chinese Red Envelopes 7.5 x 4.3 Inch Elegant Hongbao Lucky Money Envelopes for Chinese New Year Wedding Birthday
- Price
- £5.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

36 Pcs Red Envelopes Chinese New Year Decorations Money Envelopes Chinese red envelopes with 6Unique Designs Traditional Celebration Accessories
- Price
- £4.59
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 7mo ago

4Pcs Chinese Red Pocket Lucky Money Pockets Silk Red Envelopes Chinese Element Invitation Envelop with Chinese Knot Jade Pendant for Spring Festival Wedding New Year Birthday
- Price
- £5.37
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 8mo ago

DREONVU Chinese New Year Red Envelopes 6 Designs Large Hong Bao Lucky Money Cash Envelopes 9 x 17 cm for Spring Festival Lunar New Year Weddings Birthdays 36 Pcs
- Price
- £3.90
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 9mo ago

ThxToms L 36pcs Chinese New Year Red Envelopes Red Packet 2026 Year
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
31
Top-5 brand share
47%
Top 20: 92%
Top-5 click share
46%
Top 20: 88%
Open market
47%
- arkCRAFT18%
- Blake8%
- ThxToms8%
- golshine7%
- WYAN6%
- RJFUJP6%
Demand
Red Envelopes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 26.2×
Search terms
Top Red Envelopes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red envelopes36K/yr
- chinese red envelopes12K/yr
- red envelopes chinese8K/yr
- red envelope5K/yr
- red envelopes a53K/yr
- chinese new year envelopes3K/yr
- chinese new year red envelopes10K/yr
Reviews and returns
What reviews say buyers love and hate about Red Envelopes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Doesnt look anything like the photo
Love
The coins are nice quality
Lovely, well made money wallets
Fabulous product
Much better than expected
Same as the ad
Just what I needed
So pretty
would happily buy other colours
Bright crimson red with golden designs / symbols
Good value for money - highly recommend
Good value
Worth to buy
Well worth buying beautiful thick cards
These are much thicker than the normal red packets I normally use
Return
0.9% Return rate 81% Fixable by listing
Doesnt look anything like the photo
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Envelopes questions
Answered from the same tracked data.









