How competitive is the Red Envelopes niche on Amazon United Kingdom?

28 brands and 31 sellers compete in Red Envelopes on Amazon United Kingdom. The top 5 Red Envelopes products take 46% of clicks and its top 5 brands hold 47% of demand.

What do buyers complain about in Red Envelopes?

Red Envelopes buyers on Amazon United Kingdom complain most about Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Red Envelopes niche?

Red Envelopes sells for £5.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.90–£11.43. The average incumbent carries 103 reviews — the moat a new listing must climb.

Red Envelopes

soft demand (-82.6% this quarter) — Red Envelopes doesn't clear our bar today.

Signals No Dominant Brand Out of Stock

Flapen Score

Skip it

This niche Category average

Is Red Envelopes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Envelopes is a £33K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Red Envelopes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -82.6% over the last 90 days and 8.1% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr8K

Search volume / yr-82.6%77K

Conversion rate8.1%

Avg price£5.29

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers28 · 31

Top-5 product click share46%

Open market53%

Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Top Red Envelopes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

arkCRAFT 25 x C6 Premium Envelopes 100gsm 114mm x 162mm (Red)

Price: £4.16
Rating: 4.7/5
Reviews: 988
Age: 7y ago

Blake Creative Colour - Coloured Red C6 Envelopes (114 x 162 mm) - Pack of 25 - FSC Certified - 120GSM - Peel and Seal Red Envelope - Invitation Envelopes/Card Making Supplies (15106)

Price: £4.11
Rating: 4.8/5
Reviews: 730
Age: 12y ago

ThxToms L 36pcs Chinese New Year Red Envelopes Red Packet 2026 Year

Price: £4.36
Rating: 4.6/5
Reviews: 49
Age: 9mo ago

Chinese Red Envelopes for Cash Gifts 2 Pcs 7.5 Satin Money Envelopes

Price: £5.57
Rating: 4.8/5
Reviews: 47
Age: 3y ago

WYAN Mini Envelopes - 50 Pack 15 * 10cm Red Classic Flap Envelopes Small Parts Envelope for Gift Greeting Cards Wedding Business Invitation (Card and Glue not Included)

Price: £6.54
Rating: 4.5/5
Reviews: 564
Age: 1y ago

Newest

by launch date

Mistillion 2 Pack Traditional Silk Chinese Red Envelopes 7.5 x 4.3 Inch Elegant Hongbao Lucky Money Envelopes for Chinese New Year Wedding Birthday

Price: £5.45
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

36 Pcs Red Envelopes Chinese New Year Decorations Money Envelopes Chinese red envelopes with 6Unique Designs Traditional Celebration Accessories

Price: £4.59
Rating: 2.0/5
Reviews: 1
Age: 7mo ago

4Pcs Chinese Red Pocket Lucky Money Pockets Silk Red Envelopes Chinese Element Invitation Envelop with Chinese Knot Jade Pendant for Spring Festival Wedding New Year Birthday

Price: £5.37
Rating: 4.3/5
Reviews: 8
Age: 8mo ago

DREONVU Chinese New Year Red Envelopes 6 Designs Large Hong Bao Lucky Money Cash Envelopes 9 x 17 cm for Spring Festival Lunar New Year Weddings Birthdays 36 Pcs

Price: £3.90
Rating: 3.0/5
Reviews: 3
Age: 9mo ago

ThxToms L 36pcs Chinese New Year Red Envelopes Red Packet 2026 Year

Price: £4.36
Rating: 4.6/5
Reviews: 49
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 rising

Sellers

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

46%

Top 20: 88%

Open market

47%

arkCRAFT18%
Blake8%
ThxToms8%
golshine7%
WYAN6%
RJFUJP6%

Red Envelopes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR8.1%Products31Brands28Top 5 Brands47%OOS Rate39.8%Rating4.6★Reviews103Avg BSR#316

Peak months: Jan, Feb · busiest ÷ quietest = 26.2×

Top Red Envelopes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

red envelopes36K/yr -74.9%4.8% conv.
chinese red envelopes12K/yr -79.3%3.6% conv.
red envelopes chinese8K/yr -84.4%5.5% conv.
red envelope5K/yr -73.9%3.6% conv.
red envelopes a53K/yr -11.1%2.8% conv.
chinese new year envelopes3K/yr -95.4%1.0% conv.
chinese new year red envelopes10K/yr -99.0%2.7% conv.

What reviews say buyers love and hate about Red Envelopes

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Quality-Overall35%

“The coins are nice quality”

Advertised Vs Actual Product10%

“Much better than expected”

Color10%

“So pretty”

Value For Money8%

“Good value for money - highly recommend”

Thickness6%

“Well worth buying beautiful thick cards”

What buyers complain about

100% of reviews

Quality-Overall50%

“Poor quality”

Advertised Vs Actual Product50%

“Doesnt look anything like the photo”

Red Envelopes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

29%

2Size-Overall

29%

3Advertised Vs Actual Product

24%

4Design-Overall

10%

5Quality-Overall

Common Red Envelopes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Envelopes 46/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 31 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -82.6% over the last 90 days.