red envelopes
Skip itSoft demand (-82.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great103.19avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.29avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 77K searches
Growth
Bad-82.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.90–£11.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red envelopes is a £33K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
red envelopes market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £32K–£42K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #316
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 39.8%
- Avg brand age
- 25 months
- Avg seller age
- 221 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
28 rising
Sellers
31
Top-5 brand share
47%
Top 20: 92%
Top-5 click share
46%
Top 20: 88%
Open market
47%
- arkCRAFT18%
- Blake8%
- ThxToms8%
- golshine7%
- WYAN6%
- RJFUJP6%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -82.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 26.2×
Top red envelopes search terms
- red envelopes36K/yr
- chinese red envelopes12K/yr
- red envelopes chinese8K/yr
- red envelope5K/yr
- red envelopes a53K/yr
- chinese new year envelopes3K/yr
- chinese new year red envelopes10K/yr
Top red envelopes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
arkCRAFT 25 x C6 Premium Envelopes 100gsm 114mm x 162mm (Red)
arkCRAFT£4.164.7★988 rev
Blake Creative Colour - Coloured Red C6 Envelopes (114 x 162 mm) - Pack of 25 - FSC Certified - 120GSM - Peel and Seal Red Envelope - Invitation Envelopes/Card Making Supplies (15106)
Blake£4.114.8★730 rev
ThxToms L 36pcs Chinese New Year Red Envelopes Red Packet 2026 Year
ThxToms£4.364.6★49 rev
Chinese Red Envelopes for Cash Gifts 2 Pcs 7.5 Satin Money Envelopes
golshine£5.574.8★47 rev
WYAN Mini Envelopes - 50 Pack 15 * 10cm Red Classic Flap Envelopes Small Parts Envelope for Gift Greeting Cards Wedding Business Invitation (Card and Glue not Included)
WYAN£6.544.5★564 rev
Newest
by launch date
Mistillion 2 Pack Traditional Silk Chinese Red Envelopes 7.5 x 4.3 Inch Elegant Hongbao Lucky Money Envelopes for Chinese New Year Wedding Birthday
Mistillion£5.450 rev
36 Pcs Red Envelopes Chinese New Year Decorations Money Envelopes Chinese red envelopes with 6Unique Designs Traditional Celebration Accessories
SrgPui£4.591 rev
4Pcs Chinese Red Pocket Lucky Money Pockets Silk Red Envelopes Chinese Element Invitation Envelop with Chinese Knot Jade Pendant for Spring Festival Wedding New Year Birthday
Qulkws£5.378 rev
DREONVU Chinese New Year Red Envelopes 6 Designs Large Hong Bao Lucky Money Cash Envelopes 9 x 17 cm for Spring Festival Lunar New Year Weddings Birthdays 36 Pcs
DREONVU£3.903 rev
ThxToms L 36pcs Chinese New Year Red Envelopes Red Packet 2026 Year
ThxToms£4.3649 rev
Trending
90-day click momentumMistillion 2 Pack Traditional Silk Chinese Red Envelopes 7.5 x 4.3 Inch Elegant Hongbao Lucky Money Envelopes for Chinese New Year Wedding Birthday
Mistillion£5.450.0★
ThxToms L 36pcs Chinese New Year Red Envelopes Red Packet 2026 Year
ThxToms£4.364.6★
DREONVU Chinese New Year Red Envelopes 6 Designs Large Hong Bao Lucky Money Cash Envelopes 9 x 17 cm for Spring Festival Lunar New Year Weddings Birthdays 36 Pcs
DREONVU£3.903.0★
ThxToms L 36pcs Chinese New Year Red Envelopes Red Money Cash Packets
ThxToms£5.744.8★
Chinese New Year Red Envelopes 24 Pcs Cute Cartoon Panda Traditional Lucky Money Hong Bao Lai See Packets 2026 Chinese Red Packets Envelope Pockets for Spring Festival Lunar New Year
RIBSUQA£4.185.0★
What buyers say about red envelopes
What buyers praise and complain about, mined from review topics.What buyers love
“The coins are nice quality”
“Much better than expected”
“So pretty”
“Good value for money - highly recommend”
“Well worth buying beautiful thick cards”
“The design are cute and pretty”
“So easy to use”
“Really high quality card with almost a sheen to the outside”
“Material was nice and beautiful design”
“Its very shining”
What buyers complain about
“Poor quality”
“Doesnt look anything like the photo”
Top return reasons
Common questions
- Is red envelopes profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 31 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -82.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the red envelopes niche?
- 28 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in red envelopes?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for red envelopes peak?
- Demand peaks in Jan–Feb; the busiest month runs 26.2× the quietest.
- What does it cost to enter the red envelopes niche?
- Listings span £2.90–£11.43; the average listing price is £5.29 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.