red christmas wrapping paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great130.86avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£8K£8K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.89–£10.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red christmas wrapping paper is a £8K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
red christmas wrapping paper market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £16K–£20K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,116
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 26.0%
- Avg brand age
- 24 months
- Avg seller age
- 262 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- RUSPEPA46%
- HBell24%
- Dyefor13%
- LZRinue10%
- Boerni7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +27.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 102.9×
Top red christmas wrapping paper search terms
- red and white wrapping paper8K/yr
- red christmas wrapping paper22K/yr
- christmas wrapping paper red8K/yr
- red wrapping paper christmas4K/yr
Top red christmas wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUSPEPA Reversible Wrapping Paper - Red and Stripes Design for Birthday Wedding Baby Shower Wrap - 43.2cm x 10m
RUSPEPA£10.834.5★143 rev
HBell Red Wrapping Paper Roll 3 Rolls 43cm x 3m Metallic Wrapping Paper Red Gift Wrap Paper with Star Stripe Pattern for Birthday Party Valentines Day Mothers Day Christmas Festive Decorations
HBell£7.904.2★62 rev
Red White Striped Personalised Football Shirt Wrapping Paper Custom Birthday Gift Wrap - For Him Mens Dad Fathers Day Christmas Boys Kids Adult - Any Name & Number - 1 Sheet (50cm x 65cm)
Dyefor£6.654.9★27 rev
RUSPEPA Wrapping Paper - Mini Roll - Red and White Stripe Design Perfect for Wedding Birthday Baby Shower Party - 44.5cm x 10m
RUSPEPA£9.874.5★85 rev
43cm *15m Christmas Wrapping Paper Roll Recyclable Red Kraft Gift Wrapping Paper for Xmas Party Gifts Birthday Present Decorations
LZRinue£7.034.4★354 rev
Newest
by launch date
HBell Christmas Wrapping Paper Roll 43cm x 15m Red Christmas Wrapping Paper Xmas Kraft Wrapping paper for Xmas Gift Wrap New Year Festival Party Decorations
HBell£5.89242 rev
Red and White Wrapping Paper for Women Men Candy Cane Striped Design Christmas Wrapping Paper - 4 Sheets Folded Flat - for Birthday Holiday Wedding Baby Shower
Boerni£7.503 rev
HBell Red Wrapping Paper Roll 3 Rolls 43cm x 3m Metallic Wrapping Paper Red Gift Wrap Paper with Star Stripe Pattern for Birthday Party Valentines Day Mothers Day Christmas Festive Decorations
HBell£7.9062 rev
43cm *15m Christmas Wrapping Paper Roll Recyclable Red Kraft Gift Wrapping Paper for Xmas Party Gifts Birthday Present Decorations
LZRinue£7.03354 rev
Red White Striped Personalised Football Shirt Wrapping Paper Custom Birthday Gift Wrap - For Him Mens Dad Fathers Day Christmas Boys Kids Adult - Any Name & Number - 1 Sheet (50cm x 65cm)
Dyefor£6.6527 rev
Trending
90-day click momentumRed White Striped Personalised Football Shirt Wrapping Paper Custom Birthday Gift Wrap - For Him Mens Dad Fathers Day Christmas Boys Kids Adult - Any Name & Number - 1 Sheet (50cm x 65cm)
Dyefor£6.654.9★
HBell Christmas Wrapping Paper Roll 43cm x 15m Red Christmas Wrapping Paper Xmas Kraft Wrapping paper for Xmas Gift Wrap New Year Festival Party Decorations
HBell£5.894.6★
RUSPEPA Wrapping Paper - Mini Roll - Red and White Stripe Design Perfect for Wedding Birthday Baby Shower Party - 44.5cm x 10m
RUSPEPA£9.874.5★
RUSPEPA Reversible Wrapping Paper - Red and Stripes Design for Birthday Wedding Baby Shower Wrap - 43.2cm x 10m
RUSPEPA£10.834.5★
Red and White Wrapping Paper for Women Men Candy Cane Striped Design Christmas Wrapping Paper - 4 Sheets Folded Flat - for Birthday Holiday Wedding Baby Shower
Boerni£7.504.0★
What buyers say about red christmas wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Lovely & bright Quite robust”
Top return reasons
Common questions
- Is red christmas wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 7 tracked products. 90-day search growth is +27.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the red christmas wrapping paper niche?
- 5 brands and 7 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- When does demand for red christmas wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 102.9× the quietest.
- What does it cost to enter the red christmas wrapping paper niche?
- Listings span £5.89–£10.83; the average listing price is £7.95 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.