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Red Christmas Wrapping Paper

Fail

The top 5 brands take 100% of clicks, so Red Christmas Wrapping Paper is a Fail.

Flapen Score
34
34 / 100
Ranks 712 of 835 Stationery & Office Supplies niches · −13 vs the category median of 47
Market size
£8K/yr42K searches / yr
90-day growth
+27.9%search demand this quarter
Competition
86%top-5 click share · 5 brands · 7 sellers

Flapen Score

Red Christmas Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Red Christmas Wrapping Paper is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Christmas Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Christmas Wrapping Paper 42K times last year and spent an estimated £8K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+27.9%
Conversion, latest week
2.3%
Market size, estimated
£8Ka year
Peak month
December102.9× the quietest month
Top search term
red and white wrapping paper8K searches a year

02 · Price

A sale here is worth £7.95.

Listings sell for £7.95 on average, from £5.89 to £10.83. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.95 that is £0 to £795 a year per listing.

Average price
£7.95under the $15 to $100 sweet spot
Price range
£5.89–£10.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£795
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #1,116 within Paper. It carries 131 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
26.0%
Average rank
#1,116in Paper
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
131per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Red Christmas Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£775£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • RUSPEPA46%
  • HBell24%
  • Dyefor13%
  • LZRinue10%
  • Boerni7%
  • Open — no brand owns it (0%)

Demand

Red Christmas Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 102.9×

Search terms

Top Red Christmas Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red and white wrapping paper8K/yr
  • red christmas wrapping paper22K/yr
  • christmas wrapping paper red8K/yr
  • red wrapping paper christmas4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Christmas Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall67%

Good quality

Good product

Strength33%

Lovely & bright Quite robust

Return

0.9% Return rate 67% Fixable by listing

Size-Overall33%
Color33%▁█▁▁▁▁
Thin33%▁▁▁▁▁█

FAQ

Common Red Christmas Wrapping Paper questions

Answered from the same tracked data.