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Recipe Book for Own Recipes

Fail

Demand is soft, at -32.1% this quarter, so Recipe Book for Own Recipes is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£116K/yr530K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
44%top-5 click share · 19 brands · 26 sellers

Flapen Score

Recipe Book for Own Recipes against its category

The dotted line is the Stationery & Office Supplies average. Past it, Recipe Book for Own Recipes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Recipe Book for Own Recipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Recipe Book for Own Recipes 530K times last year and spent an estimated £116K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
530K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
2.3%
Market size, estimated
£116Ka year
Peak month
December3.6× the quietest month
Top search term
recipe book for own recipes222K searches a year

02 · Price

A sale here is worth £9.55.

Listings sell for £9.55 on average, from £4.95 to £17.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.55 that is £955 to £2K a year per listing.

Average price
£9.55under the $15 to $100 sweet spot
Price range
£4.95–£17.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£955–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #310 within Notebooks, Writing Pads & Diaries. It carries 277 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#310in Notebooks, Writing Pads & Diaries
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Recipe Book for Own Recipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

27%

  • LuBudingJoy18%
  • WEMATE15%
  • BIROYAL11%
  • Lanpn10%
  • ZXHQ10%
  • AISBUGUR10%

Demand

Recipe Book for Own Recipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Recipe Book for Own Recipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • recipe book for own recipes222K/yr
  • recipe book139K/yr
  • blank recipe book33K/yr
  • recipe journal32K/yr
  • recipe notebook27K/yr
  • personalised recipe book14K/yr
  • blank recipe book for own recipes14K/yr
  • blank recipe books12K/yr
  • write your own recipe book11K/yr
  • my recipe book6K/yr

Reviews and returns

What reviews say buyers love and hate about Recipe Book for Own Recipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality19%−0.05

Pages falling out so I returned

Not good, words spelt wrong, bad quality of paper

Value For Money19%−0.03

not great value at £8.99

Poor value

Thickness19%−0.07

Very thin

A lot thinner than it looks online

The book is a lot thinner than the picture

Writing Experience13%−0.02

What I did not liked is writing on front

Print Quality13%−0.05

words were spelt wrong inside book

Love

Quality-Overall26%+0.55

Good quality

The book is good quality

The pages themselves are good quality

Design-Overall13%+0.98

Layout is splendid

Well designed

The layout makes it really easy to use

Paper Quality9%−0.05

The pages are well laid out on quality paper

The thick paper handles my fountain pen beautifully

Lovely paper nice

Value For Money9%−0.03

worth the money

Great value

extremely good value

Ease Of Use8%+0.42

Really easy to use

It's a straightforward

Lovely book easy to use

Return

0.7% Return rate 38% Fixable by listing

Size-Overall26%▆▅▆▁██
Thin9%▁█▅▁▁▁
Quality-Overall9%▁▄▄▁█▁

Rubbish

Writing Experience8%█▃▁▁▁▁

What I did not liked is writing on front

Advertised Vs Actual Product7%▁▂█▁▅▁

FAQ

Common Recipe Book for Own Recipes questions

Answered from the same tracked data.