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Reading Journal

Fail

Prices span $2.45–$16.39, mostly outside the sweet spot, so Reading Journal is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£71K/yr327K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
54%top-5 click share · 12 brands · 23 sellers

Flapen Score

Reading Journal against its category

The dotted line is the Stationery & Office Supplies average. Past it, Reading Journal is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reading Journal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reading Journal 327K times last year and spent an estimated £71K. The top 5 brands take 81% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
1.8%
Market size, estimated
£71Ka year
Top search term
reading journal156K searches a year

02 · Price

A sale here is worth £11.82.

Listings sell for £11.82 on average, from £2.45 to £16.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.

Average price
£11.82under the $15 to $100 sweet spot
Price range
£2.45–£16.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #282 within Calendars, Planners & Personal Organisers. It carries 475 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
22.1%
Average rank
#282in Calendars, Planners & Personal Organisers
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
475per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Reading Journal products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

23

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 95%

Open market

13%

  • BIROYAL31%
  • KUNITSA CO.14%
  • Clever Fox13%
  • Lanpn12%
  • Templatables10%
  • Rileys & Co6%
  • Open — no brand owns it (6 brands, 13%)

Demand

Reading Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 4.5× · 8 of 12 months tracked

Search terms

Top Reading Journal search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reading journal156K/yr
  • book journal58K/yr
  • reading journal for book lovers39K/yr
  • book journal reading log30K/yr
  • book tracker17K/yr
  • reading log15K/yr
  • book review journal12K/yr

Reviews and returns

What reviews say buyers love and hate about Reading Journal

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Print Quality”
0.7%of orders come back
“A lot of the pages had printing errors”
A buyer, on “Print Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Reading Journal questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data