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Reading Journal

prices mostly outside the sweet spot ($2.45–$16.39) — Reading Journal doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 18Growth 16Conversion 23Competition 52Returns 97Price range 10Avg price 49Brand share 40Review moat 76Quality gap 23
This niche Category average

Is Reading Journal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Reading Journal is a £71K/yr Amazon United Kingdom market (327K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 38/100.

Reading Journal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.2% over the last 90 days and 1.8% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr6K
Search volume / yr-17.2%327K
Conversion rate1.8%
Avg price£11.82

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 23
Top-5 product click share54%
Open market19%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement84%
New entrants (1y)5· 0 succeeded
Avg rating4.6★
Avg reviews475

Top Reading Journal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

13%

  • BIROYAL31%
  • KUNITSA CO.14%
  • Clever Fox13%
  • Lanpn12%
  • Templatables10%
  • Rileys & Co6%
  • Open — no brand owns it (6 brands, 13%)

Reading Journal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume327KCVR1.8%Products25Brands12Top 5 Brands81%OOS Rate22.1%Rating4.6★Reviews475Avg BSR#282
25K15KHoliday '25Spike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26

Top Reading Journal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • reading journal156K/yr
  • book journal58K/yr
  • reading journal for book lovers39K/yr
  • book journal reading log30K/yr
  • book tracker17K/yr
  • reading log15K/yr
  • book review journal12K/yr

What reviews say buyers love and hate about Reading Journal

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall28%

Good quality

Paper Quality21%

The pages are nice thick paper

Value For Money9%

It was £5 cheaper on Amazon than the store I originally saw it in

Ease Of Use7%

easy to use

Design-Overall6%

Very well designed

What buyers complain about

83% of reviews
Print Quality33%

A lot of the pages had printing errors

Value For Money33%

Quite expensive for what it is

Advertised Vs Actual Product17%

It is not as described

Reading Journal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Color
18%
3Quality-Overall
9%
4Adhesion/Stickiness
9%
5Design-Overall
9%

Common Reading Journal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Reading Journal 38/100 on Amazon United Kingdom — Skip it. The niche generates £71K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -17.2% over the last 90 days.
Reading Journal buyers on Amazon United Kingdom complain most about Print Quality, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.7%.