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Reading Journal

Fail

Prices span $2.45–$16.39, mostly outside the sweet spot, so Reading Journal is a Fail.

Flapen Score
38
38 / 100
Ranks 652 of 835 Stationery & Office Supplies niches · −9 vs the category median of 47
Market size
£71K/yr327K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
54%top-5 click share · 12 brands · 23 sellers

Flapen Score

Reading Journal against its category

The dotted line is the Stationery & Office Supplies average. Past it, Reading Journal is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reading Journal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reading Journal 327K times last year and spent an estimated £71K. The top 5 brands take 81% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
1.8%
Market size, estimated
£71Ka year
Top search term
reading journal156K searches a year

02 · Price

A sale here is worth £11.82.

Listings sell for £11.82 on average, from £2.45 to £16.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.82 that is £1K to £3K a year per listing.

Average price
£11.82under the $15 to $100 sweet spot
Price range
£2.45–£16.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #282 within Calendars, Planners & Personal Organisers. It carries 475 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
22.1%
Average rank
#282in Calendars, Planners & Personal Organisers
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
475per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Reading Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

13%

  • BIROYAL31%
  • KUNITSA CO.14%
  • Clever Fox13%
  • Lanpn12%
  • Templatables10%
  • Rileys & Co6%
  • Open — no brand owns it (6 brands, 13%)

Demand

Reading Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 4.5× · 8 of 12 months tracked

Search terms

Top Reading Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reading journal156K/yr
  • book journal58K/yr
  • reading journal for book lovers39K/yr
  • book journal reading log30K/yr
  • book tracker17K/yr
  • reading log15K/yr
  • book review journal12K/yr

Reviews and returns

What reviews say buyers love and hate about Reading Journal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality33%−0.09

A lot of the pages had printing errors

Printing errors

Value For Money33%−0.09

Quite expensive for what it is

Expensive for what it is

Not worth the money

Advertised Vs Actual Product17%−0.04

It is not as described

Love

Quality-Overall28%+0.75

Good quality

High-Quality Notebook

The quality of the book is brilliant

Paper Quality21%+1.70

The pages are nice thick paper

Paper is nice

Beautiful smooth paper plenty good quality enough for my fountain pen without smugging or blotting

Value For Money9%−0.09

It was £5 cheaper on Amazon than the store I originally saw it in

Great value

Great value for money

Ease Of Use7%+0.49

easy to use

Opens easily and writes nicely

easy to write on

Design-Overall6%+0.45

Very well designed

embossed design that you see

it looks very smart

Return

0.7% Return rate 55% Fixable by listing

Size-Overall27%▄█▁▁▁▁
Color18%▁▁▁▁█▁
Quality-Overall9%▁█▁▁▁▁
Adhesion/Stickiness9%▁▁▁▁█▁
Design-Overall9%

FAQ

Common Reading Journal questions

Answered from the same tracked data.