reading journal
Skip itPrices mostly outside the sweet spot ($2.45–$16.39) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great475.12avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.82avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 327K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.45–£16.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, reading journal is a £71K/yr Amazon United Kingdom market (327K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
reading journal market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £59K–£71K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #282
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 84%
- Out of stock
- 22.1%
- Avg brand age
- 26 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
23
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
13%
- BIROYAL31%
- KUNITSA CO.14%
- Clever Fox13%
- Lanpn12%
- Templatables10%
- Rileys & Co6%
- Open — no brand owns it (6 brands, 13%)
Demand
Weekly Amazon search volume, last 33 weeks — -17.2% search growth over the last 90 days.Top reading journal search terms
- reading journal156K/yr
- book journal58K/yr
- reading journal for book lovers39K/yr
- book journal reading log30K/yr
- book tracker17K/yr
- reading log15K/yr
- book review journal12K/yr
Top reading journal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BIROYAL Reading Journal for book lovers with 52 Book Reviews - A5 Hardcover 176 Pages Book Journal - Reading Tracker & Planner Log - Literary Lovers Gift
BIROYAL£10.634.5★64 rev
Reading Journal. Book Journal for Book Lovers & Readers. Review and Track Your Reading (Burgundy) - 52 book reviews
KUNITSA CO.£15.134.8★1,825 rev
Reading Journal for Book Lovers | Log Book to Summarize Review and Rate the Books youve Read | A5 Pastel Rainbow
Templatables£9.184.5★171 rev
BIROYAL Reading Journal for book lovers with 52 Book Reviews - A5 Hardcover 176 Pages Book Journal - Reading Tracker & Planner Log - Literary Lovers Gift
BIROYAL£10.254.7★71 rev
Lanpn Reading Book Journal for Book Lovers Readers 158 Pages Linen Hardcover Books Tracker Diary with 52 Reviews 9.3 x 7.7 Reading Log Notebook Bookish Gifts (Green)
Lanpn£12.664.7★627 rev
Newest
by launch date
EMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Dark Green
EMSHOI£6.5337 rev
Yop & Tom Reading Journals - Review and Track Your Reading - Includes Planner to Log Your Favourite Books and Authors - Read More Books
Yop & Tom£15.6728 rev
TIEFOSSI Lined Journal Notebook Butterfly Journal for Women Girls A5 Hardcover Journals with Bookmark College Ruled Notebook for Journaling Writing 100 GSM Thick Paper with 316 Numbered Pages
TIEFOSSI£16.0190 rev
BIROYAL Reading Journal for book lovers with 52 Book Reviews - A5 Hardcover 176 Pages Book Journal - Reading Tracker & Planner Log - Literary Lovers Gift
BIROYAL£10.6364 rev
Ashridge Black A5 PU Book Journal Reading Log and Review Notebook
Ashridge£10.8217 rev
Trending
90-day click momentumEMSHOI A5 Lined Notebook Hardcover Leather Notepad 192 Pages Dark Green
EMSHOI£6.534.8★
Reading Journal. Book Journal for Book Lovers & Readers. Review and Track Your Reading (Burgundy) - 52 book reviews
KUNITSA CO.£15.134.8★
Rileys & Co. Green Reading Journal - Book Journal Reading Log & Book Review Journal | Reading Journals for Book Tracking with Daily Reading Log
Rileys & Co£14.204.7★
BIROYAL Reading Journal for Book Lovers with 52 Book Reviews - A5 Hardcover 176 Pages Book Journal - Reading Tracker & Planner Log - Literary Lovers Gift
BIROYAL£10.184.7★
Lanpn Reading Book Journal for Book Lovers Readers 158 Pages Linen Hardcover Books Tracker Diary with 52 Reviews 9.3 x 7.7 Reading Log Notebook Bookish Gifts (Beige)
Lanpn£13.154.7★
What buyers say about reading journal
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The pages are nice thick paper”
“It was £5 cheaper on Amazon than the store I originally saw it in”
“easy to use”
“Very well designed”
“Great quality page thickness”
“If you like the colour”
“Lines evenly spaced”
“Very sturdy”
“The numbered pages are particularly useful for organisation”
What buyers complain about
“A lot of the pages had printing errors”
“Quite expensive for what it is”
“It is not as described”
Top return reasons
Common questions
- Is reading journal profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the reading journal niche?
- 12 brands and 23 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in reading journal?
- Top complaints mined from reviews: Print Quality, Value For Money, Advertised Vs Actual Product. The return rate is 0.7%.
- What does it cost to enter the reading journal niche?
- Listings span £2.45–£16.39; the average listing price is £11.82 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.