Reader Pen

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

-25.6%

Conversion, latest week

1.6%

Market size, estimated

£91Ka year

Peak month

December3.3× the quietest month

Top search term

reading pen17K searches a year

Listings sell for £84.73 on average, from £5.78 to £265.09. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £84.73 that is £0 to £8K a year per listing.

Average price

£84.73inside the $15 to $100 sweet spot

Price range

£5.78–£265.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£8K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #64 within Office Electronics. It carries 578 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

91%

Out of stock, average day

17.3%

Average rank

#64in Office Electronics

Average rating

3.86 starsAmazon United Kingdom average 4.36 stars

Average reviews

578per listing

Listings tracked

23

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months