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Puzzle Storage

Fail

Demand is soft, at -44.9% this quarter, so Puzzle Storage is a Fail.

Flapen Score
46
46 / 100
Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 47
Market size
£42K/yr81K searches / yr
90-day growth
-44.9%search demand this quarter
Competition
50%top-5 click share · 28 brands · 65 sellers

Flapen Score

Puzzle Storage against its category

The dotted line is the Stationery & Office Supplies average. Past it, Puzzle Storage is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puzzle Storage 81K times last year and spent an estimated £42K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-44.9%
Conversion, latest week
2.4%
Market size, estimated
£42Ka year
Peak month
December4.5× the quietest month
Top search term
puzzle storage19K searches a year

02 · Price

A sale here is worth £21.20.

Listings sell for £21.20 on average, from £6.81 to £46.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.20 that is £0 to £2K a year per listing.

Average price
£21.20inside the $15 to $100 sweet spot
Price range
£6.81–£46.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #87 within Office Supplies. It carries 1,726 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
88%
Out of stock, average day
9.0%
Average rank
#87in Office Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,726per listing
Listings tracked
40

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Puzzle Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

65

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

50%

Top 20: 84%

Open market

33%

  • PORTA PUZZLE25%
  • luweesto12%
  • Metionga9%
  • MOZOOSON8%
  • LOTMOFUN8%
  • HXMARS5%

Demand

Puzzle Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Puzzle Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle storage19K/yr
  • jigsaw storage14K/yr
  • puzzle storage folder12K/yr
  • jigsaw accessories16K/yr
  • jigsaw tray11K/yr
  • jigsaw puzzle accessories5K/yr
  • puzzle organiser4K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.11

Could be slightly bigger

huge

Not fit for the size stated

Value For Money11%−0.08

although for the price it could be better

Not worth the price

Not cheap

Quality-Overall10%+0.50

Not the premium quality item it is claimed to be

Poor quality and missing parts

Not good quality

Strength5%−0.03

Very poor to flimsy

the surface is a bit spongy

it's quite flimsy

Defective Material/Parts5%−0.08

The massive piece is no good

pieces don't hold together

The pieces do not stay still on the material

Love

Quality-Overall20%+0.50

Lovely puzzle board - good quality

Excellent product

Lovely product just what I was looking for

Ease Of Use9%+1.41

Very handy

Ease of use

Well designed for practical use

Advertised Vs Actual Product8%+0.68

As advertised

Exactly what I wanted

As described

Value For Money8%−0.08

Not expensive

Excellent value for money

Money well spent

Size-Overall7%−0.11

good size

I like the fact that it can do different sizes

The board is a great size

Return

1.5% Return rate 47% Fixable by listing

Size-Overall35%▆▅▆▆▆█

Could be slightly bigger

huge

Not fit for the size stated

Defective Material/Parts10%▃█▇█▇█

The massive piece is no good

pieces don't hold together

The pieces do not stay still on the material

Quality-Overall8%█▆▅▅▄▅

Not the premium quality item it is claimed to be

Poor quality and missing parts

Not good quality

Weight Heavy7%▁█▃▆█▆

a bit heavier than i thought

it's heavy as expected

I should add that it is a bit heavy to move

Functionality-Overall6%█▆▅█▃▂

FAQ

Common Puzzle Storage questions

Answered from the same tracked data.