How competitive is the Puzzle Storage niche on Amazon United Kingdom?

28 brands and 65 sellers compete in Puzzle Storage on Amazon United Kingdom. The top 5 Puzzle Storage products take 50% of clicks and its top 5 brands hold 62% of demand.

What do buyers complain about in Puzzle Storage?

Puzzle Storage buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Puzzle Storage niche?

Puzzle Storage sells for £21.20 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.81–£46.30. The average incumbent carries 1,726 reviews — the moat a new listing must climb.

Puzzle Storage

soft demand (-44.9% this quarter) — Puzzle Storage doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Puzzle Storage profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Puzzle Storage is a £42K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 46/100.

Puzzle Storage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.9% over the last 90 days and 2.4% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr2K

Search volume / yr-44.9%81K

Conversion rate2.4%

Avg price£21.20

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers28 · 65

Top-5 product click share50%

Open market38%

Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 40 products

Top Puzzle Storage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Colored Mesh Zipper Pouch Bags 10pcs A4 Toy Storage & Organization Bags

Price: £12.46
Rating: 4.6/5
Reviews: 143
Age: 2y ago

PORTA PUZZLE Deluxe - Portable Jigsaw Puzzle Board for 500 to 1000 Pieces

Price: £23.84
Rating: 4.7/5
Reviews: 6,625
Age: 20y ago

PORTA PUZZLE Original - 1000 Piece Puzzle Mat Board 2 Sorters & Organisers

Price: £19.47
Rating: 4.6/5
Reviews: 10,249
Age: 17y ago

LOTMOFUN Puzzle Storage Folder With 25 Transparent Pockets

Price: £38.96
Rating: 4.2/5
Reviews: 391
Age: 1y ago

Metionga Jigsaw Accessories Puzzle Storage Folder for 1000 Pieces Puzzle Organizer Book with 25 Pockets Hold up to 50 Sets ( 73 x 57cm Black )

Price: £36.68
Rating: 4.4/5
Reviews: 295
Age: 2y ago

Newest

by launch date

NCEDN Mesh Zipper Pouch Bags 10 Pack A4 Double-Layer Mesh & Net Toy Storage Bags Breathable See-Through Zipper Pouches for Board Game Storage Kids Puzzle Storage Books School & Office

Price: £10.13
Rating: 4.8/5
Reviews: 57
Age: 6mo ago

TucgoElite Jigsaw Storage Folder 1000 Piece Capacity - 26 Pockets Puzzle Protector Folder Transparent Pockets & Dustproof Design Portable Organiser for Jigsaw Lovers

Price: £32.40
Rating: 3.6/5
Reviews: 5
Age: 7mo ago

ZYNERY 11 Pack Colored Mesh Zipper Pouch Bags A4 Double-Layer Sorting Toy Storage Bags with Handle Puzzle Storage Bags for Building Blocks Puzzles Board Games Books

Price: £9.33
Rating: 4.8/5
Reviews: 5
Age: 9mo ago

LOTMOFUN Jigsaw Puzzle Board for 1000 Pieces with Angle Adjustable Stand

Price: £26.21
Rating: 4.2/5
Reviews: 269
Age: 9mo ago

MewVeer Puzzle Storage Folder for 1000 Pieces Portable Large Capacity Puzzle Holder with 26 Pockets Puzzle Accessories

Price: £33.73
Rating: 4.2/5
Reviews: 25
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

50%

Top 20: 84%

Open market

33%

PORTA PUZZLE25%
luweesto12%
Metionga9%
MOZOOSON8%
LOTMOFUN8%
HXMARS5%

Puzzle Storage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR2.4%Products40Brands28Top 5 Brands62%OOS Rate9.0%Rating4.4★Reviews1,726Avg BSR#87

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.5×

Top Puzzle Storage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

puzzle storage19K/yr -32.9%1.9% conv.
jigsaw storage14K/yr -36.7%1.6% conv.
puzzle storage folder12K/yr -63.1%2.3% conv.
jigsaw accessories16K/yr -47.0%1.1% conv.
jigsaw tray11K/yr -50.1%2.5% conv.
jigsaw puzzle accessories5K/yr -28.9%0.1% conv.
puzzle organiser4K/yr -27.0%1.8% conv.

What reviews say buyers love and hate about Puzzle Storage

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Quality-Overall20%

“Lovely puzzle board - good quality”

Ease Of Use9%

“Very handy”

Advertised Vs Actual Product8%

“As advertised”

Value For Money8%

“Not expensive”

Size-Overall7%

“good size”

What buyers complain about

67% of reviews

Size-Overall20%

“Could be slightly bigger”

Value For Money11%

“although for the price it could be better”

Quality-Overall10%

“Not the premium quality item it is claimed to be”

Strength5%

“Very poor to flimsy”

Defective Material/Parts5%

“The massive piece is no good”

Puzzle Storage return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

35%

2Defective Material/Parts

10%

3Quality-Overall

4Weight Heavy

5Functionality-Overall

Common Puzzle Storage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Puzzle Storage 46/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 40 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved -44.9% over the last 90 days.