Puzzle Box
MaybeThe top 5 products take only 25% of clicks. But demand is soft, at -26.6% this quarter, so Puzzle Box is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 4757
- Market size
- £105K/yr248K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 25%top-5 click share · 39 brands · 64 sellers
Flapen Score
Puzzle Box against its category
The dotted line is the Stationery & Office Supplies average. Past it, Puzzle Box is stronger. Inside it, weaker.
Market
The Puzzle Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Puzzle Box 248K times last year and spent an estimated £105K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 248K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £105Ka year
- Peak month
- December11.3× the quietest month
- Top search term
- puzzle box105K searches a year
02 · Price
A sale here is worth £16.27.
Listings sell for £16.27 on average, from £3.78 to £48.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.27 that is £0 to £2K a year per listing.
- Average price
- £16.27inside the $15 to $100 sweet spot
- Price range
- £3.78–£48.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #357 within Envelopes & Mailing Supplies. It carries 4,480 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 98%
- Out of stock, average day
- 10.3%
- Average rank
- #357in Envelopes & Mailing Supplies
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,480per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Puzzle Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wooden Puzzle Box with Hidden Compartment Intelligent 3D Brain Teaser Magic Drawers Puzzle Case for Teens Adults Money Cards Holder Brain Game Wood Puzzuling Case for Secret Surprise Gifts
- Price
- £10.12
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago

iDventure Cluebox Camelot Escape Room Puzzle Box Puzzle Box for Adults
- Price
- £31.99
- Rating
- 4.6/5
- Reviews
- 14,830
- Age
- 3y ago

3D Wooden Puzzle Box - Advanced Brain Teaser - Reusable & Portable - Perfect for Birthday Parties & Family Nights - Money Box - Double Surprise
- Price
- £10.31
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2y ago

WOODEN.CITY Treasure Chest Puzzle Box for Adults 3D Wooden Escape Room Box with Secret Opening Mechanism Brain Teaser Gift Box Made in EU
- Price
- £28.55
- Rating
- 4.1/5
- Reviews
- 602
- Age
- 2y ago

GSrenyu Puzzle Box Wooden Secret Puzzle Box Brain Teasers Box Mystery Gift Box with 2 Large Secret Compartments for Money Gifts Vouchers Jewellery Birthday Gift
- Price
- £5.82
- Rating
- 3.4/5
- Reviews
- 30
- Age
- 1y ago
Trending
90-day click momentum
Egyptian Puzzle Box by Crux Puzzles - Fun Wooden Puzzle Box With Three Hidden Compartments
- Price
- £16.79
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago

NORDISTRICT Metal and Wood Brain Teaser Puzzle Set 9 Pack Mechanical IQ Challenge Puzzles for Adults and Teens Brain Tease Game IQ Test Toy Disentanglement Wire & Wooden Logic Games Gift Box
- Price
- £24.89
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

Philos 5541 Secret Box Osaka
- Price
- £18.63
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 1y ago

Impossible Dovetail Box 3D Wooden Puzzle Brain Teaser Magic Drawers Jewellery Box with Secret Compartment for Adult (Red Color)
- Price
- £9.42
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

Mayan Puzzle Box by Crux Puzzles - Fun Wooden Puzzle Box With Two Hidden Compartments
- Price
- £15.95
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 6y ago
Newest
by launch date
Impossible Mystery Puzzle Box Secret Opening Mechanism Hidden Drawer Challenge (Red)
- Price
- £10.83
- Rating
- 4.2/5
- Reviews
- 17
- Age
- 11mo ago

Wooden Puzzle Box with Hidden Compartment Intelligent 3D Brain Teaser Magic Drawers Puzzle Case for Teens Adults Money Cards Holder Brain Game Wood Puzzuling Case for Secret Surprise Gifts
- Price
- £10.12
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago

WOODEN.CITY Tesseracts Secret Wooden Puzzle Box for Adults 185-Piece DIY Mechanical Brain Teaser Escape Room Gift Box with Hidden Compartments
- Price
- £29.38
- Rating
- 4.3/5
- Reviews
- 192
- Age
- 1y ago

Impossible Dovetail Box 3D Wooden Puzzle Brain Teaser Magic Drawers Jewellery Box with Secret Compartment for Adult (Red Color)
- Price
- £9.42
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago

NORDISTRICT Metal and Wood Brain Teaser Puzzle Set 9 Pack Mechanical IQ Challenge Puzzles for Adults and Teens Brain Tease Game IQ Test Toy Disentanglement Wire & Wooden Logic Games Gift Box
- Price
- £24.89
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
64
Top-5 brand share
49%
Top 20: 92%
Top-5 click share
25%
Top 20: 70%
Open market
45%
- iDventure16%
- WOODEN.CITY9%
- Crux Puzzles9%
- Powstro8%
- GSrenyu7%
- Aurvivia6%
Demand
Puzzle Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.3×
Search terms
Top Puzzle Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puzzle box105K/yr
- puzzle box for adults30K/yr
- puzzle boxes17K/yr
- japanese puzzle box16K/yr
- wooden puzzle box8K/yr
- puzzle gift box13K/yr
- puzzle box with secret compartment6K/yr
- chinese puzzle box7K/yr
- idventure puzzle box5K/yr
- money puzzle gift box for cash gifts16K/yr
Reviews and returns
What reviews say buyers love and hate about Puzzle Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
big
Very small
The box is made way too tight
Broke so quickly and contacted the provider and heard nothing
Broke immediately
Fell apart straight away
Poorly machined parts
Junk
Poor quality
Takes a bit of time
There is no way to open it
a little tricky to move at first
There are no instructions, you have to look for clues in the puzzles, some of which are completed in multiple stages, and in and around the box and frame
The instructions are far from clear
NO INSTRUCTIONS
Love
Fun fidget toy
Great toy
Fun and engaging
Birthday gift
Really good fun to make gift
Good gift
Good quality
The quality of the cube is good, it feels strong and well made
The build quality is solid
Easy to use
Nice looking, easy puzzle
The little wooden pieces are easy to remove from their templates and putting it together was a great and relaxing experience
Beautifully crafted
The design of the box is beautiful
Stunning design, great fun
Return
1.3% Return rate 41% Fixable by listing
big
Very small
The box is made way too tight
Poorly machined parts
Junk
Poor quality
Expensive for what it is
Not worth the price
A little on the pricey side
Broke so quickly and contacted the provider and heard nothing
Broke immediately
Fell apart straight away
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puzzle Box questions
Answered from the same tracked data.









