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Puzzle Box

Maybe

The top 5 products take only 25% of clicks. But demand is soft, at -26.6% this quarter, so Puzzle Box is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 835 Stationery & Office Supplies niches · +10 vs the category median of 47
Market size
£105K/yr248K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
25%top-5 click share · 39 brands · 64 sellers

Flapen Score

Puzzle Box against its category

The dotted line is the Stationery & Office Supplies average. Past it, Puzzle Box is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puzzle Box 248K times last year and spent an estimated £105K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
2.6%
Market size, estimated
£105Ka year
Peak month
December11.3× the quietest month
Top search term
puzzle box105K searches a year

02 · Price

A sale here is worth £16.27.

Listings sell for £16.27 on average, from £3.78 to £48.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £16.27 that is £0 to £2K a year per listing.

Average price
£16.27inside the $15 to $100 sweet spot
Price range
£3.78–£48.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #357 within Envelopes & Mailing Supplies. It carries 4,480 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
10.3%
Average rank
#357in Envelopes & Mailing Supplies
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,480per listing
Listings tracked
63

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Puzzle Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

64

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

25%

Top 20: 70%

Open market

45%

  • iDventure16%
  • WOODEN.CITY9%
  • Crux Puzzles9%
  • Powstro8%
  • GSrenyu7%
  • Aurvivia6%

Demand

Puzzle Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Puzzle Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle box105K/yr
  • puzzle box for adults30K/yr
  • puzzle boxes17K/yr
  • japanese puzzle box16K/yr
  • wooden puzzle box8K/yr
  • puzzle gift box13K/yr
  • puzzle box with secret compartment6K/yr
  • chinese puzzle box7K/yr
  • idventure puzzle box5K/yr
  • money puzzle gift box for cash gifts16K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.13

big

Very small

The box is made way too tight

Durability9%−0.07

Broke so quickly and contacted the provider and heard nothing

Broke immediately

Fell apart straight away

Quality-Overall9%

Poorly machined parts

Junk

Poor quality

Ease Of Use6%+0.06

Takes a bit of time

There is no way to open it

a little tricky to move at first

Instructions/User Manual/Troubleshooting6%−0.03

There are no instructions, you have to look for clues in the puzzles, some of which are completed in multiple stages, and in and around the box and frame

The instructions are far from clear

NO INSTRUCTIONS

Love

Fun/Entertainment Experience27%+2.30

Fun fidget toy

Great toy

Fun and engaging

Gifting Purpose24%+1.83

Birthday gift

Really good fun to make gift

Good gift

Quality-Overall11%

Good quality

The quality of the cube is good, it feels strong and well made

The build quality is solid

Ease Of Use4%+0.06

Easy to use

Nice looking, easy puzzle

The little wooden pieces are easy to remove from their templates and putting it together was a great and relaxing experience

Design-Overall4%+0.12

Beautifully crafted

The design of the box is beautiful

Stunning design, great fun

Return

1.3% Return rate 41% Fixable by listing

Size-Overall29%▅▄█▄▆▆

big

Very small

The box is made way too tight

Defective Material/Parts20%▇██▇▄▄
Quality-Overall9%▄▅█▆▆▃

Poorly machined parts

Junk

Poor quality

Value For Money6%▃▂▂▆█▃

Expensive for what it is

Not worth the price

A little on the pricey side

Durability5%█▅▁▄▂▄

Broke so quickly and contacted the provider and heard nothing

Broke immediately

Fell apart straight away

FAQ

Common Puzzle Box questions

Answered from the same tracked data.