putty rubber
Skip itPrices mostly outside the sweet spot ($2.21–$6.65) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,576.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 89K searches
Avg price
Bad£3.93avg listing price — sweet spot $15–$100
Price range
Bad£2.21–£6.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, putty rubber is a £54K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Aug–Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
putty rubber market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £49K–£59K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
77
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- Faber-Castell48%
- Derwent19%
- SOPSTUO7%
- LYRA4%
- Jovrelant4%
- Kaelix3%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Feb, Aug, Sep, Oct · busiest ÷ quietest = 3.0×
Top putty rubber search terms
- kneaded eraser23K/yr
- putty rubber26K/yr
- kneadable eraser19K/yr
- putty rubber for artists9K/yr
- putty eraser6K/yr
- kneadable erasers for artists4K/yr
- kneaded erasers for artists3K/yr
Top putty rubber products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Faber-Castell Art & Graphic Kneadable Art Eraser Grey Single Eraser for Art Craft Drawing Sketching Home School University Colouring
Faber-Castell£3.164.6★20,816 rev
Derwent Kneadable Art Eraser Mouldable Ideal For Highlighting & Stippling Professional Quality 0700231
Derwent£2.654.3★1,612 rev
Art Eraser Faber Castell for Artists Grey Pack of 4
Faber-Castell£6.654.7★12,256 rev
4 Pack Kneaded Eraser Putty Rubber for Artists Gey Kneadable Erasers for Artists Drawing Sketches
SOPSTUO£4.144.5★24 rev
Lyra Kneading Eraser - Artist Eraser 1 piece Grey
LYRA£3.094.5★885 rev
Newest
by launch date
8 Pack Kneaded Eraser Set 1.7in*1.3in Grey Soft Moldable Art Erasers for Charcoal & Graphite Drawing Precision Highlighting & Smudge Control Ideal for Artists & Students
LIPENS£3.592 rev
4 Pcs Professional Kneaded Eraser Set - Grey Putty Rubber for Artists & Students - 4 x 3 x 0.65cm High-Absorption Art Eraser for Sketching Highlighting & Shading with Charcoal Graphite & Pastels
FJDRSIG£3.302 rev
Kneaded Eraser Putty Rubber Eraser for Artists Sketch Drawing Pencil Charcoal Pastel Kneadable Eraser Set with Storage Case Art Supplies for School Studio Sketching(There are 6 PCS and 8 PCS) (6)
ENAESLOT£5.2912 rev
4-Piece Kneaded Eraser Set for Artists - Soft Moldable and Reusable for Precision Drawing Sketching and Shading
Kaelix£3.3210 rev
4 Pcs Kneaded Art Erasers Grey Artist Eraser with Case Kneadable Eraser Putty Rubber for Artists Students Drawing Writing Erase or Lighten Sketching Erasing Blurring Highlighting on School Office
Jovrelant£4.5516 rev
Trending
90-day click momentum8 Pack Kneaded Eraser Set 1.7in*1.3in Grey Soft Moldable Art Erasers for Charcoal & Graphite Drawing Precision Highlighting & Smudge Control Ideal for Artists & Students
LIPENS£3.595.0★
4 Pcs Professional Kneaded Eraser Set - Grey Putty Rubber for Artists & Students - 4 x 3 x 0.65cm High-Absorption Art Eraser for Sketching Highlighting & Shading with Charcoal Graphite & Pastels
FJDRSIG£3.303.0★
4 Pack Kneaded Eraser Putty Rubber for Artists Gey Kneadable Erasers for Artists Drawing Sketches
SOPSTUO£4.144.5★
Derwent Kneadable Art Eraser Mouldable Ideal For Highlighting & Stippling Professional Quality 0700231
Derwent£2.654.3★
4-Piece Kneaded Eraser Set for Artists - Soft Moldable and Reusable for Precision Drawing Sketching and Shading
Kaelix£3.324.7★
What buyers say about putty rubber
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous Kneadable Erasers”
“The actual product itself is brilliant”
“Some of the best money can buy”
“Easy to use”
“Does what it's advertised to do”
“They do the job on graphite well”
“Perfect for use when I am drawing”
“I like that it has a little case for storing”
“it was recommended I buy one to soften pencil lines”
“Good size”
What buyers complain about
“doesn't erase anything”
“I found found kneadable erasers a bit difficult to work with”
“Dimensions not accurate”
“it is not very malleable as I would have expected”
“Just smushed together”
“Cracking then crumbling as soon as they're stretched”
“Bit of a scam- only received one”
“Dry and crumbly”
“Buyer beware- photo shows a pack of 18 but I only received one. Deceptive.”
“Not the best at erasing very dark graphite/ charcoal marks on paper”
Top return reasons
Common questions
- Is putty rubber profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the putty rubber niche?
- 12 brands and 77 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in putty rubber?
- Top complaints mined from reviews: Erasability, Ease Of Use, Measurement/Reading Accuracy. The return rate is 0.1%.
- When does demand for putty rubber peak?
- Demand peaks in Feb–Aug–Sep–Oct; the busiest month runs 3.0× the quietest.
- What does it cost to enter the putty rubber niche?
- Listings span £2.21–£6.65; the average listing price is £3.93 (sweet spot $15–$100). The average incumbent carries 2,577 reviews — the moat a new listing must climb.