Putty Rubber

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

-17.2%

Conversion, latest week

15.3%

Market size, estimated

£54Ka year

Peak month

September3.0× the quietest month

Top search term

kneaded eraser23K searches a year

Listings sell for £3.93 on average, from £2.21 to £6.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £3.93 that is £3K to £4K a year per listing.

Average price

£3.93under the $15 to $100 sweet spot

Price range

£2.21–£6.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Pens, Pencils & Writing Supplies. It carries 2,577 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#110in Pens, Pencils & Writing Supplies

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,577per listing

Listings tracked

14

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months