Putty Rubber
prices mostly outside the sweet spot ($2.21–$6.65) — Putty Rubber doesn't clear our bar today.
Flapen Score
Is Putty Rubber profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Putty Rubber is a £54K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Aug–Sep–Oct. Verdict: Skip it — 40/100.
Putty Rubber: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.2% over the last 90 days and 15.3% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Putty Rubber products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faber-Castell Art & Graphic Kneadable Art Eraser Grey Single Eraser for Art Craft Drawing Sketching Home School University Colouring
- Price
- £3.16
- Rating
- 4.6/5
- Reviews
- 20,816
- Age
- 16y ago
Derwent Kneadable Art Eraser Mouldable Ideal For Highlighting & Stippling Professional Quality 0700231
- Price
- £2.65
- Rating
- 4.3/5
- Reviews
- 1,612
- Age
- 15y ago
Art Eraser Faber Castell for Artists Grey Pack of 4
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 12,256
- Age
- 9y ago
4 Pack Kneaded Eraser Putty Rubber for Artists Gey Kneadable Erasers for Artists Drawing Sketches
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Lyra Kneading Eraser - Artist Eraser 1 piece Grey
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 14y ago
Trending
90-day click momentum
8 Pack Kneaded Eraser Set 1.7in*1.3in Grey Soft Moldable Art Erasers for Charcoal & Graphite Drawing Precision Highlighting & Smudge Control Ideal for Artists & Students
- Price
- £3.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
4 Pcs Professional Kneaded Eraser Set - Grey Putty Rubber for Artists & Students - 4 x 3 x 0.65cm High-Absorption Art Eraser for Sketching Highlighting & Shading with Charcoal Graphite & Pastels
- Price
- £3.30
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago
4 Pack Kneaded Eraser Putty Rubber for Artists Gey Kneadable Erasers for Artists Drawing Sketches
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Derwent Kneadable Art Eraser Mouldable Ideal For Highlighting & Stippling Professional Quality 0700231
- Price
- £2.65
- Rating
- 4.3/5
- Reviews
- 1,612
- Age
- 15y ago
4-Piece Kneaded Eraser Set for Artists - Soft Moldable and Reusable for Precision Drawing Sketching and Shading
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9mo ago
Newest
by launch date8 Pack Kneaded Eraser Set 1.7in*1.3in Grey Soft Moldable Art Erasers for Charcoal & Graphite Drawing Precision Highlighting & Smudge Control Ideal for Artists & Students
- Price
- £3.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
4 Pcs Professional Kneaded Eraser Set - Grey Putty Rubber for Artists & Students - 4 x 3 x 0.65cm High-Absorption Art Eraser for Sketching Highlighting & Shading with Charcoal Graphite & Pastels
- Price
- £3.30
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago
Kneaded Eraser Putty Rubber Eraser for Artists Sketch Drawing Pencil Charcoal Pastel Kneadable Eraser Set with Storage Case Art Supplies for School Studio Sketching(There are 6 PCS and 8 PCS) (6)
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 8mo ago
4-Piece Kneaded Eraser Set for Artists - Soft Moldable and Reusable for Precision Drawing Sketching and Shading
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9mo ago
4 Pcs Kneaded Art Erasers Grey Artist Eraser with Case Kneadable Eraser Putty Rubber for Artists Students Drawing Writing Erase or Lighten Sketching Erasing Blurring Highlighting on School Office
- Price
- £4.55
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 rising
Sellers
77
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- Faber-Castell48%
- Derwent19%
- SOPSTUO7%
- LYRA4%
- Jovrelant4%
- Kaelix3%
- Open — no brand owns it (6 brands, 15%)
Putty Rubber demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Aug, Sep, Oct · busiest ÷ quietest = 3.0×
Top Putty Rubber search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kneaded eraser23K/yr
- putty rubber26K/yr
- kneadable eraser19K/yr
- putty rubber for artists9K/yr
- putty eraser6K/yr
- kneadable erasers for artists4K/yr
- kneaded erasers for artists3K/yr
What reviews say buyers love and hate about Putty Rubber
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Fabulous Kneadable Erasers”
“The actual product itself is brilliant”
“Some of the best money can buy”
“Easy to use”
“Does what it's advertised to do”
What buyers complain about
73% of reviews“doesn't erase anything”
“I found found kneadable erasers a bit difficult to work with”
“Dimensions not accurate”
“it is not very malleable as I would have expected”
“Just smushed together”
Putty Rubber return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Putty Rubber questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
