Putty Rubber
FailPrices span $2.21–$6.65, mostly outside the sweet spot, so Putty Rubber is a Fail.
- Flapen Score
- 40 / 100Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 4740
- Market size
- £54K/yr89K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 75%top-5 click share · 12 brands · 77 sellers
Flapen Score
Putty Rubber against its category
The dotted line is the Stationery & Office Supplies average. Past it, Putty Rubber is stronger. Inside it, weaker.
Market
The Putty Rubber market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Putty Rubber 89K times last year and spent an estimated £54K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Aug–Sep–Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
15.3% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £54Ka year
- Peak month
- September3.0× the quietest month
- Top search term
- kneaded eraser23K searches a year
02 · Price
A sale here is worth £3.93.
Listings sell for £3.93 on average, from £2.21 to £6.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £3.93 that is £3K to £4K a year per listing.
- Average price
- £3.93under the $15 to $100 sweet spot
- Price range
- £2.21–£6.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Pens, Pencils & Writing Supplies. It carries 2,577 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Pens, Pencils & Writing Supplies
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,577per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Putty Rubber products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Faber-Castell Art & Graphic Kneadable Art Eraser Grey Single Eraser for Art Craft Drawing Sketching Home School University Colouring
- Price
- £3.16
- Rating
- 4.6/5
- Reviews
- 20,816
- Age
- 16y ago
Derwent Kneadable Art Eraser Mouldable Ideal For Highlighting & Stippling Professional Quality 0700231
- Price
- £2.65
- Rating
- 4.3/5
- Reviews
- 1,612
- Age
- 15y ago
Art Eraser Faber Castell for Artists Grey Pack of 4
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 12,256
- Age
- 9y ago
4 Pack Kneaded Eraser Putty Rubber for Artists Gey Kneadable Erasers for Artists Drawing Sketches
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Lyra Kneading Eraser - Artist Eraser 1 piece Grey
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 885
- Age
- 14y ago
Trending
90-day click momentum
8 Pack Kneaded Eraser Set 1.7in*1.3in Grey Soft Moldable Art Erasers for Charcoal & Graphite Drawing Precision Highlighting & Smudge Control Ideal for Artists & Students
- Price
- £3.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
4 Pcs Professional Kneaded Eraser Set - Grey Putty Rubber for Artists & Students - 4 x 3 x 0.65cm High-Absorption Art Eraser for Sketching Highlighting & Shading with Charcoal Graphite & Pastels
- Price
- £3.30
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago
4 Pack Kneaded Eraser Putty Rubber for Artists Gey Kneadable Erasers for Artists Drawing Sketches
- Price
- £4.14
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Derwent Kneadable Art Eraser Mouldable Ideal For Highlighting & Stippling Professional Quality 0700231
- Price
- £2.65
- Rating
- 4.3/5
- Reviews
- 1,612
- Age
- 15y ago
4-Piece Kneaded Eraser Set for Artists - Soft Moldable and Reusable for Precision Drawing Sketching and Shading
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9mo ago
Newest
by launch date8 Pack Kneaded Eraser Set 1.7in*1.3in Grey Soft Moldable Art Erasers for Charcoal & Graphite Drawing Precision Highlighting & Smudge Control Ideal for Artists & Students
- Price
- £3.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
4 Pcs Professional Kneaded Eraser Set - Grey Putty Rubber for Artists & Students - 4 x 3 x 0.65cm High-Absorption Art Eraser for Sketching Highlighting & Shading with Charcoal Graphite & Pastels
- Price
- £3.30
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago
Kneaded Eraser Putty Rubber Eraser for Artists Sketch Drawing Pencil Charcoal Pastel Kneadable Eraser Set with Storage Case Art Supplies for School Studio Sketching(There are 6 PCS and 8 PCS) (6)
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 8mo ago
4-Piece Kneaded Eraser Set for Artists - Soft Moldable and Reusable for Precision Drawing Sketching and Shading
- Price
- £3.32
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9mo ago
4 Pcs Kneaded Art Erasers Grey Artist Eraser with Case Kneadable Eraser Putty Rubber for Artists Students Drawing Writing Erase or Lighten Sketching Erasing Blurring Highlighting on School Office
- Price
- £4.55
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
77
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- Faber-Castell48%
- Derwent19%
- SOPSTUO7%
- LYRA4%
- Jovrelant4%
- Kaelix3%
- Open — no brand owns it (6 brands, 15%)
Demand
Putty Rubber search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Aug, Sep, Oct · busiest ÷ quietest = 3.0×
Search terms
Top Putty Rubber search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kneaded eraser23K/yr
- putty rubber26K/yr
- kneadable eraser19K/yr
- putty rubber for artists9K/yr
- putty eraser6K/yr
- kneadable erasers for artists4K/yr
- kneaded erasers for artists3K/yr
Reviews and returns
What reviews say buyers love and hate about Putty Rubber
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesn't erase anything
Didn't erase well
I find kneadable erasers a bit difficult to work with
I found found kneadable erasers a bit difficult to work with
Dimensions not accurate
it is not very malleable as I would have expected
Just smushed together
Love
Fabulous Kneadable Erasers
Really good perfect for erasing
Great eraser
The actual product itself is brilliant
Excellent product
Good quality
Some of the best money can buy
Good value
Well worth the money
Easy to use
It was easy to get into finer point details
SOO useful
Does what it's advertised to do
Does the job
Return
0.1% Return rate 54% Fixable by listing
Buyer beware- photo shows a pack of 18 but I only received one. Deceptive.
doesn't erase anything
Didn't erase well
I find kneadable erasers a bit difficult to work with
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Putty Rubber questions
Answered from the same tracked data.