purple wrapping paper
Skip itPrices mostly outside the sweet spot ($4.71–$10.05) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great360.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 72K searches
Price range
Bad£4.71–£10.05cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, purple wrapping paper is a £36K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
purple wrapping paper market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £30K–£38K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #260
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 10.1%
- Avg brand age
- 24 months
- Avg seller age
- 218 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
15
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
16%
- RUSPEPA32%
- BIULDPY17%
- PENPRIS14%
- HJIJIAY9%
- Wikadlik7%
- Juertime5%
- Open — no brand owns it (8 brands, 16%)
Demand
Weekly Amazon search volume, last 33 weeks — -5.1% search growth over the last 90 days.Top purple wrapping paper search terms
- purple wrapping paper49K/yr
- purple wrapping paper roll10K/yr
- lilac wrapping paper8K/yr
- wrapping paper purple5K/yr
Top purple wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purple Matte Gift Wrapping Paper : 12M x 43cm Solid Color Bright Wrapping Paper Roll for Christmas - Birthday - Wedding - Gift Wrapping
BIULDPY£7.444.1★73 rev
Purple Metallic Wrapping Paper Roll 100gsm 17in×49Ft
PENPRIS£8.364.6★222 rev
RUSPEPA Reversible Birthday Wrapping Paper - Mini Roll - 43.2cm x 3m - Purple and Silver Foil Happy Birthday Lettering Design
RUSPEPA£5.964.3★43 rev
RUSPEPA Reversible Birthday Wrapping Paper - Mini Roll - 43.2cm x 10m - Purple and Silver Foil Happy Birthday Lettering Design
RUSPEPA£10.034.3★43 rev
Purple Wrapping Paper Roll 43cm*10m Pearly Lustre Solid Color Wrapping Paper Pearlescent Kraft Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts
HJIJIAY£6.414.3★36 rev
Newest
by launch date
Purple Wrapping Paper Roll 43cm*10m Pearly Lustre Purple Wrapping Paper Pearlescent Kraft Gift Wrap Paper for Birthday Party Wedding Christmas Festive Decorations DIY Crafts
HJIJIAY£7.2712 rev
RUSPEPA Lavender Bow Wrapping Paper Roll - Mini Roll - 43.2cm x 5m - Purple Ribbon Bow Design Perfect for Birthday Baby Shower Bridal Shower Wedding Valentines Day
RUSPEPA£8.27368 rev
Wikadlik Birthday Wrapping Paper Luxury Purple Happy Birthday Lettering Cute Dots Gift Wrap Paper Roll for Party Celebration - 43cm x 10m
Wikadlik£10.04447 rev
Purple Gift Wrapping Paper Girls Birthday Wrapping Paper 6 Sheets 50x70cm
Riveta£5.565 rev
Purple Wrapping Paper Roll - Reversible Pearly-Lustre Gift Wrap Paper Perfect for Wedding Valentines Day Birthday Christmas Mothers Day - 43cm x 10m
Juertime£8.12127 rev
Trending
90-day click momentum
RUSPEPA Purple Holographic Wrapping Paper Roll - Metallic Stars Design for Girls Birthday Wedding Mothers Day Valentines Day Christmas & Graduation 43.2cm x 5m
RUSPEPA£8.374.6★
RUSPEPA Lavender Bow Wrapping Paper Roll - Mini Roll - 43.2cm x 5m - Purple Ribbon Bow Design Perfect for Birthday Baby Shower Bridal Shower Wedding Valentines Day
RUSPEPA£8.274.4★
RUSPEPA Reversible Birthday Wrapping Paper - Mini Roll - 43.2cm x 3m - Purple and Silver Foil Happy Birthday Lettering Design
RUSPEPA£5.964.3★
RUSPEPA Reversible Wrapping Paper - Mini Roll - 43.2cm x 10m - Purple and Stripes Design for Birthday Wedding Baby Shower Holiday
RUSPEPA£10.014.5★
Wikadlik Birthday Wrapping Paper Luxury Purple Happy Birthday Lettering Cute Dots Gift Wrap Paper Roll for Party Celebration - 43cm x 10m
Wikadlik£10.044.7★
What buyers say about purple wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is amazing and thick”
“Bright colours”
“Excellent buy”
“Good thickness, lovely purple colour”
“beautiful design”
“great size”
“it is very forgiving”
“Eye catching”
“Sturdy”
“luxurious”
What buyers complain about
“Its thicker than a4 paper”
“not fit for purpose”
“Awful quality”
“The down side is the cellotape can sometimes come unstuck”
“it's not vibrant in colour”
“Very dull with no shine”
“However, it did have a pretty noticeable chemical smell right when I first pulled the sheets out of the packaging”
“I initially thought it was far too expensive for only ten sheets”
Top return reasons
Common questions
- Is purple wrapping paper profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 24 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the purple wrapping paper niche?
- 14 brands and 15 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in purple wrapping paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.4%.
- What does it cost to enter the purple wrapping paper niche?
- Listings span £4.71–£10.05; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.