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Purple Wrapping Paper

Fail

Prices span $4.71–$10.05, mostly outside the sweet spot, so Purple Wrapping Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£36K/yr72K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
51%top-5 click share · 14 brands · 15 sellers

Flapen Score

Purple Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Purple Wrapping Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Purple Wrapping Paper 72K times last year and spent an estimated £36K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
6.7%
Market size, estimated
£36Ka year
Top search term
purple wrapping paper49K searches a year

02 · Price

A sale here is worth £7.59.

Listings sell for £7.59 on average, from £4.71 to £10.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.59 that is £759 to £2K a year per listing.

Average price
£7.59under the $15 to $100 sweet spot
Price range
£4.71–£10.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£759–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #260 within Paper. It carries 361 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#260in Paper
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
361per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Purple Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

16%

  • RUSPEPA32%
  • BIULDPY17%
  • PENPRIS14%
  • HJIJIAY9%
  • Wikadlik7%
  • Juertime5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Purple Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Purple Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple wrapping paper49K/yr
  • purple wrapping paper roll10K/yr
  • lilac wrapping paper8K/yr
  • wrapping paper purple5K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness19%−0.04

Its thicker than a4 paper

Very thick

It is thick

Size-Overall16%−0.12

not fit for purpose

short in and width

Shorter than standard

Quality-Overall15%+2.56

Awful quality

the presents look so untidy not a good product at all

Adhesion/Stickiness6%−0.03

The down side is the cellotape can sometimes come unstuck

virtually impossible to stick down Avoid

Color4%+1.07

it's not vibrant in colour

Love

Quality-Overall40%+2.56

The quality is amazing and thick

Good quality wrapping paper

Amazing quality

Color23%+1.07

Bright colours

Wonderful colour

Beautiful colours

Value For Money9%+0.74

Excellent buy

Great value

well worth the money

Thickness8%−0.04

Good thickness, lovely purple colour

These sheets are also pretty thick

Thick and good quality

Design-Overall5%−0.04

beautiful design

The butterfly and floral design looks great, and it's a solid, good-quality choice for birthdays or occasions once you get past that initial scent

Lovely design arrived 1with no issues

Return

0.4% Return rate 79% Fixable by listing

Size-Overall43%█▁▃█▁▅

not fit for purpose

short in and width

Shorter than standard

Color32%▁█▅▁▃▂

it's not vibrant in colour

Quality-Overall7%▁▁▄▁█▁

Awful quality

the presents look so untidy not a good product at all

Advertised Vs Actual Product4%▁▁▁▁█▁
Design-Overall4%▁▁▁▁▁█

FAQ

Common Purple Wrapping Paper questions

Answered from the same tracked data.