Purple Pen
FailPrices span $1.70–$7.81, mostly outside the sweet spot, so Purple Pen is a Fail.
- Flapen Score
- 40 / 100Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 4740
- Market size
- £105K/yr261K searches / yr
- 90-day growth
- +10.1%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 60 sellers
Flapen Score
Purple Pen against its category
The dotted line is the Stationery & Office Supplies average. Past it, Purple Pen is stronger. Inside it, weaker.
Market
The Purple Pen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Purple Pen 261K times last year and spent an estimated £105K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- +10.1%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £105Ka year
- Peak month
- August4.1× the quietest month
- Top search term
- purple pens74K searches a year
02 · Price
A sale here is worth £4.23.
Listings sell for £4.23 on average, from £1.70 to £7.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £4.23 that is £11K to £13K a year per listing.
- Average price
- £4.23under the $15 to $100 sweet spot
- Price range
- £1.70–£7.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Pens, Pencils & Writing Supplies. It carries 1,388 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Pens, Pencils & Writing Supplies
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,388per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Purple Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 2y ago
BIC Cristal Fun 1.6mm Purple Pens - Wide Point Ballpoint Biros Pens - Pack of 20 Biros
- Price
- £5.08
- Rating
- 4.7/5
- Reviews
- 6,409
- Age
- 11y ago
STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago
Lotus Purple Ballpoint Pens Pack of 10 Medium 1mm Nib School & Office
- Price
- £3.31
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 4y ago
Zebra Z-Grip Smooth - Retractable Ballpoint Pen - 3 Pack - Purple
- Price
- £3.53
- Rating
- 4.6/5
- Reviews
- 1,247
- Age
- 9y ago
Trending
90-day click momentum
Eziglide Retractable Ballpoint Pens 5-Pack Purple Pens For Smooth Writing
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 7mo ago
STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago
Online magiXX erasable pen Purple I Gel pen with eraser I Rub out ballpoint pen with gel refill purple refillable medium tip I Rollerball pen for kids adults school
- Price
- £1.70
- Rating
- 4.1/5
- Reviews
- 602
- Age
- 2y ago
Lotus Pack of 50 Coloured Ink Medium Point Nib Ultra Glide Smooth Ink Precision Ballpoint Pens (Purple 50 Pack)
- Price
- £6.84
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 11mo ago
Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 2y ago
Newest
by launch dateEziglide Retractable Ballpoint Pens 5-Pack Purple Pens For Smooth Writing
- Price
- £4.96
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 7mo ago
Lotus Pack of 50 Coloured Ink Medium Point Nib Ultra Glide Smooth Ink Precision Ballpoint Pens (Purple 50 Pack)
- Price
- £6.84
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 11mo ago
STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)
- Price
- £3.28
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago
Online magiXX erasable pen Purple I Gel pen with eraser I Rub out ballpoint pen with gel refill purple refillable medium tip I Rollerball pen for kids adults school
- Price
- £1.70
- Rating
- 4.1/5
- Reviews
- 602
- Age
- 2y ago
Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip
- Price
- £3.36
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
60
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- Eziglide37%
- BIC26%
- STAEDTLER11%
- Lotus10%
- Zebra Pen9%
- Tiger3%
- Open — no brand owns it (2 brands, 5%)
Demand
Purple Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 4.1×
Search terms
Top Purple Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple pens74K/yr
- purple pen86K/yr
- purple biro14K/yr
- purple pens for school27K/yr
- purple biro pens18K/yr
- purple ink pen10K/yr
- bic purple pens5K/yr
- purple bic pens6K/yr
- purple ballpoint pen6K/yr
- purple ink pens4K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Pen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Half of them dont work
None of the pens worked
They don't work
Broke within the first 5 minutes of using
They don't last long
Every single pen broke in the first use
Cheap, terrible quality
overall not very impressed
Rubbish
The pen exploded ink all over me after only using it once
Many of the pens have leaked within two uses
Leaked everywhere
Love
nice smooth writers
easy to write with
Lovely to write with
Good quality pens
Good Quality
nice quality, basic pen, good amount
Great pens
Good quality pens for the price
These are very good pens they are very smooth
theyre a lovely colour
Good purple colour
the colour variety is very good
Worth spending
Good value
Value for money
Return
0.1% Return rate 29% Fixable by listing
Half of them dont work
None of the pens worked
They don't work
Cheap, terrible quality
overall not very impressed
Rubbish
not worth the money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Pen questions
Answered from the same tracked data.