How competitive is the Purple Pen niche on Amazon United Kingdom?

8 brands and 60 sellers compete in Purple Pen on Amazon United Kingdom. The top 5 Purple Pen products take 81% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Purple Pen?

Purple Pen buyers on Amazon United Kingdom complain most about Functionality-Overall, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Purple Pen niche?

Purple Pen sells for £4.23 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.70–£7.81. The average incumbent carries 1,388 reviews — the moat a new listing must climb.

Purple Pen

prices mostly outside the sweet spot ($1.70–$7.81) — Purple Pen doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Purple Pen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Purple Pen is a £105K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.

Purple Pen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.1% over the last 90 days and 9.6% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr40K

Search volume / yr+10.1%261K

Conversion rate9.6%

Avg price£4.23

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 60

Top-5 product click share81%

Open market8%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Purple Pen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip

Price: £3.36
Rating: 4.4/5
Reviews: 3,012
Age: 2y ago

BIC Cristal Fun 1.6mm Purple Pens - Wide Point Ballpoint Biros Pens - Pack of 20 Biros

Price: £5.08
Rating: 4.7/5
Reviews: 6,409
Age: 11y ago

STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)

Price: £3.28
Rating: 4.6/5
Reviews: 62
Age: 1y ago

Lotus Purple Ballpoint Pens Pack of 10 Medium 1mm Nib School & Office

Price: £3.31
Rating: 4.5/5
Reviews: 400
Age: 4y ago

Zebra Z-Grip Smooth - Retractable Ballpoint Pen - 3 Pack - Purple

Price: £3.53
Rating: 4.6/5
Reviews: 1,247
Age: 9y ago

Newest

by launch date

Eziglide Retractable Ballpoint Pens 5-Pack Purple Pens For Smooth Writing

Price: £4.96
Rating: 4.6/5
Reviews: 29
Age: 7mo ago

Lotus Pack of 50 Coloured Ink Medium Point Nib Ultra Glide Smooth Ink Precision Ballpoint Pens (Purple 50 Pack)

Price: £6.84
Rating: 4.5/5
Reviews: 400
Age: 11mo ago

STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)

Price: £3.28
Rating: 4.6/5
Reviews: 62
Age: 1y ago

Online magiXX erasable pen Purple I Gel pen with eraser I Rub out ballpoint pen with gel refill purple refillable medium tip I Rollerball pen for kids adults school

Price: £1.70
Rating: 4.1/5
Reviews: 602
Age: 2y ago

Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip

Price: £3.36
Rating: 4.4/5
Reviews: 3,012
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Eziglide37%
BIC26%
STAEDTLER11%
Lotus10%
Zebra Pen9%
Tiger3%
Open — no brand owns it (2 brands, 5%)

Purple Pen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume261KCVR9.6%Products12Brands8Top 5 Brands92%OOS Rate0.0%Rating4.5★Reviews1,388Avg BSR#33

Peak months: Aug, Sep · busiest ÷ quietest = 4.1×

Top Purple Pen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

purple pens74K/yr +37.4%10.4% conv.
purple pen86K/yr -6.2%8.5% conv.
purple biro14K/yr +53.6%11.7% conv.
purple pens for school27K/yr -42.0%12.6% conv.
purple biro pens18K/yr -5.4%13.0% conv.
purple ink pen10K/yr -3.4%6.0% conv.
bic purple pens5K/yr +23.2%7.7% conv.
purple bic pens6K/yr +12.3%15.0% conv.
purple ballpoint pen6K/yr +23.5%7.9% conv.
purple ink pens4K/yr -0.7%4.2% conv.

What reviews say buyers love and hate about Purple Pen

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Writing Experience21%

“nice smooth writers”

Quality-Overall19%

“Good quality pens”

Pen/Pencil Quality12%

“Great pens”

Color11%

“theyre a lovely colour”

Value For Money11%

“Worth spending”

What buyers complain about

76% of reviews

Functionality-Overall27%

“Half of them dont work”

Durability14%

“Broke within the first 5 minutes of using”

Quality-Overall11%

“Cheap, terrible quality”

Ink Leakage11%

“The pen exploded ink all over me after only using it once”

Leak-Proof5%

“Leaked everywhere”

Purple Pen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

18%

2Color

18%

3Quality-Overall

15%

4Value For Money

12%

5Advertised Vs Actual Product

12%

Common Purple Pen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Purple Pen 40/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +10.1% over the last 90 days.