purple pen
Skip itPrices mostly outside the sweet spot ($1.70–$7.81) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,388.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Market size
Okay£105K£105K/yr · 261K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Price range
Bad£1.70–£7.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, purple pen is a £105K/yr Amazon United Kingdom market (261K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
purple pen market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £127K–£169K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
60
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- Eziglide37%
- BIC26%
- STAEDTLER11%
- Lotus10%
- Zebra Pen9%
- Tiger3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +10.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 4.1×
Top purple pen search terms
- purple pens74K/yr
- purple pen86K/yr
- purple biro14K/yr
- purple pens for school27K/yr
- purple biro pens18K/yr
- purple ink pen10K/yr
- bic purple pens5K/yr
- purple bic pens6K/yr
- purple ballpoint pen6K/yr
- purple ink pens4K/yr
Top purple pen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip
Eziglide£3.364.4★3,012 rev
BIC Cristal Fun 1.6mm Purple Pens - Wide Point Ballpoint Biros Pens - Pack of 20 Biros
BIC£5.084.7★6,409 rev
STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)
STAEDTLER£3.284.6★62 rev
Lotus Purple Ballpoint Pens Pack of 10 Medium 1mm Nib School & Office
Lotus£3.314.5★400 rev
Zebra Z-Grip Smooth - Retractable Ballpoint Pen - 3 Pack - Purple
Zebra Pen£3.534.6★1,247 rev
Newest
by launch date
Eziglide Retractable Ballpoint Pens 5-Pack Purple Pens For Smooth Writing
Eziglide£4.9629 rev
Lotus Pack of 50 Coloured Ink Medium Point Nib Ultra Glide Smooth Ink Precision Ballpoint Pens (Purple 50 Pack)
Lotus£6.84400 rev
STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)
STAEDTLER£3.2862 rev
Online magiXX erasable pen Purple I Gel pen with eraser I Rub out ballpoint pen with gel refill purple refillable medium tip I Rollerball pen for kids adults school
Online£1.70602 rev
Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip
Eziglide£3.363,012 rev
Trending
90-day click momentumEziglide Retractable Ballpoint Pens 5-Pack Purple Pens For Smooth Writing
Eziglide£4.964.6★
STAEDTLER 4230 M-6 Retractable Rainbow Ballpoint Pen - Purple (Box of 10)
STAEDTLER£3.284.6★
Online magiXX erasable pen Purple I Gel pen with eraser I Rub out ballpoint pen with gel refill purple refillable medium tip I Rollerball pen for kids adults school
Online£1.704.1★
Lotus Pack of 50 Coloured Ink Medium Point Nib Ultra Glide Smooth Ink Precision Ballpoint Pens (Purple 50 Pack)
Lotus£6.844.5★
Eziglide 10-Pack Ballpoint Purple Pen Set - Medium Point 1.0mm Easy Grip
Eziglide£3.364.4★
What buyers say about purple pen
What buyers praise and complain about, mined from review topics.What buyers love
“nice smooth writers”
“Good quality pens”
“Great pens”
“theyre a lovely colour”
“Worth spending”
“Very many thanks indeed for these wonderful Zebra Z-Grip Biro Pens”
“They are very easy to use”
“are comfortable in the hand”
“A thick nib”
“Perfect for the DIY and Hobby crafter”
What buyers complain about
“Half of them dont work”
“Broke within the first 5 minutes of using”
“Cheap, terrible quality”
“The pen exploded ink all over me after only using it once”
“Leaked everywhere”
“no matter how much I scribble theres absolutely nothing coming out, v frustrating”
“not worth the money”
“no extra ink”
Top return reasons
Common questions
- Is purple pen profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the purple pen niche?
- 8 brands and 60 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in purple pen?
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 0.1%.
- When does demand for purple pen peak?
- Demand peaks in Aug–Sep; the busiest month runs 4.1× the quietest.
- What does it cost to enter the purple pen niche?
- Listings span £1.70–£7.81; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 1,388 reviews — the moat a new listing must climb.