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51

productivity planner

Worth a look

Shows low returns (0.8%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 21Conversion 21Competition 85Returns 96Price range 53Avg price 50Brand share 93Review moat 49Quality gap 50

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Price range

Good£3.97–£27.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Good£11.99

avg listing price — sweet spot $15–$100

Review moat

Okay1,623.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£37K

£37K/yr · 187K searches

According to Flapen's Amazon United Kingdom niche tracking, productivity planner is a £37K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

productivity planner market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£30K–£36K
units × avg price
Conversion rate
1.6%
Avg BSR
#355
Page quality
0%
Prime
100%
Sponsored
84%
Out of stock
18.2%
Avg brand age
32 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

65

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

30%

Top 20: 66%

Open market

52%

  • SWEETZER & ORANGE11%
  • Thboxes9%
  • the productivity method8%
  • Asten8%
  • RETTACY7%
  • Ohh Deer6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Top productivity planner search terms

  • productivity planner42K/yr
  • undated daily planner19K/yr
  • business planner19K/yr
  • life planner16K/yr
  • hourly planner10K/yr
  • daily planner notebook10K/yr
  • notebook organiser8K/yr
  • daily planner undated8K/yr
  • work organiser9K/yr
  • organiser book7K/yr
All search terms

Top productivity planner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£3K12%£4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about productivity planner

What buyers praise and complain about, mined from review topics.

What buyers love

Document Organizing/Classification25%

“Great for getting organised”

Quality-Overall15%

“The construction quality is evident”

Ease Of Use9%

“Easy to use”

Value For Money8%

“Great value”

Paper Quality7%

“Nice quality paper”

Advertised Vs Actual Product6%

“As advertised”

Design-Overall6%

“The attractive design is an added bonus”

Size-Overall3%

“Just the right size”

Color2%

“Great colour”

Writing Experience2%

“The pages are of good quality, smooth to write on, and the notebook feels sturdy and well made”

What buyers complain about

Size-Overall17%

“Boxes a bit small”

Quality-Overall11%

“Poor quality planner”

Paper Quality6%

“Leaves bits of paper everywhere”

Design-Overall5%

“Odd design”

Color4%

“It is so pale”

Value For Money3%

“It was slightly expensive”

Thickness3%

“It is quite chunky”

Ease Of Use3%

“Otherwise it is impossible to use”

Weight Heavy3%

“Too heavy”

Writing Experience3%

“unless you have tiny handwriting you can't fit everything on one little line so you sometimes have to do two lines”

Top return reasons

Size-Overall33%
Quality-Overall11%
Advertised Vs Actual Product10%
Paper Quality5%
Functionality-Overall5%
Print Quality4%
Value For Money4%
Color3%
Weight Heavy3%
Thin2%

Common questions

Is productivity planner profitable to sell on Amazon United Kingdom?
The niche generates £37K/yr across 64 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the productivity planner niche?
40 brands and 65 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in productivity planner?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Paper Quality. The return rate is 0.8%.
When does demand for productivity planner peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the productivity planner niche?
Listings span £3.97–£27.60; the average listing price is £11.99 (sweet spot $15–$100). The average incumbent carries 1,624 reviews — the moat a new listing must climb.