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Productivity Planner

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $37K a year here, so Productivity Planner is a Maybe.

Flapen Score
51
51 / 100
Top 32% of 835 Stationery & Office Supplies niches · +4 vs the category median of 47
Market size
£37K/yr187K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
30%top-5 click share · 40 brands · 65 sellers

Flapen Score

Productivity Planner against its category

The dotted line is the Stationery & Office Supplies average. Past it, Productivity Planner is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Productivity Planner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Productivity Planner 187K times last year and spent an estimated £37K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
1.6%
Market size, estimated
£37Ka year
Peak month
January5.2× the quietest month
Top search term
productivity planner42K searches a year

02 · Price

A sale here is worth £11.99.

Listings sell for £11.99 on average, from £3.97 to £27.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.99 that is £0 to £1K a year per listing.

Average price
£11.99under the $15 to $100 sweet spot
Price range
£3.97–£27.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #355 within Calendars, Planners & Personal Organisers. It carries 1,624 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
18.2%
Average rank
#355in Calendars, Planners & Personal Organisers
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,624per listing
Listings tracked
64

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Productivity Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

65

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

30%

Top 20: 66%

Open market

52%

  • SWEETZER & ORANGE11%
  • Thboxes9%
  • the productivity method8%
  • Asten8%
  • RETTACY7%
  • Ohh Deer6%

Demand

Productivity Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Productivity Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • productivity planner42K/yr
  • undated daily planner19K/yr
  • business planner19K/yr
  • life planner16K/yr
  • hourly planner10K/yr
  • daily planner notebook10K/yr
  • notebook organiser8K/yr
  • daily planner undated8K/yr
  • work organiser9K/yr
  • organiser book7K/yr

Reviews and returns

What reviews say buyers love and hate about Productivity Planner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.10

Boxes a bit small

bigger than I expected

Smaller than expected

Quality-Overall11%

Poor quality planner

Not good quality

Terrible quality piece of tat

Paper Quality6%

Leaves bits of paper everywhere

Quality of paper is not that good

One thing that could be improved is how thick the paper is

Design-Overall5%−0.04

Odd design

poorly executed

The layout was is quite odd

Color4%−0.03

It is so pale

Colour is faded or washed-out looking

But the lines must be much darker

Love

Document Organizing/Classification25%+1.65

Great for getting organised

Keeps me super organised

It feels like it can be organised around me

Quality-Overall15%

The construction quality is evident

Excellent product

Build quality is solid

Ease Of Use9%+1.18

Easy to use

easy to handle

It's very handy

Value For Money8%+0.52

Great value

Value for Money

Good price

Paper Quality7%

Nice quality paper

lovely paper with handy tabs

good quality thick paper

Return

0.8% Return rate 58% Fixable by listing

Size-Overall33%██▆█▆▇

Boxes a bit small

bigger than I expected

Smaller than expected

Quality-Overall11%▅▃█▃▄▄

Poor quality planner

Not good quality

Terrible quality piece of tat

Advertised Vs Actual Product10%▆▄▇█▅▄
Paper Quality5%▅▇▆▄▂█

Leaves bits of paper everywhere

Quality of paper is not that good

One thing that could be improved is how thick the paper is

Functionality-Overall5%▅▆▇█▂▃

FAQ

Common Productivity Planner questions

Answered from the same tracked data.