Postcards

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months

158K

Growth, 90 days vs prior 90

+1.9%

Conversion, latest week

4.1%

Market size, estimated

£41Ka year

Peak month

September1.4× the quietest month

Top search term

postcards77K searches a year

Listings sell for £6.30 on average, from £2.65 to £10.92. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.30 that is £630 to £2K a year per listing.

Average price

£6.30under the $15 to $100 sweet spot

Price range

£2.65–£10.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£630–£2K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #144 within Cards & Card Stock. It carries 284 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

97%

Out of stock, average day

6.0%

Average rank

#144in Cards & Card Stock

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

284per listing

Listings tracked

61

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months