Is postcards profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 61 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the postcards niche?

33 brands and 77 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in postcards?

Top complaints mined from reviews: Quality-Overall, Print Quality, Thickness. The return rate is 0.5%.

When does demand for postcards peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the postcards niche?

Listings span £2.65–£10.92; the average listing price is £6.30 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.

postcards

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.65–$10.92) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great283.87

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.30

avg listing price — sweet spot $15–$100

Market size

Bad£41K

£41K/yr · 158K searches

Price range

Bad£2.65–£10.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, postcards is a £41K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

postcards market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £32K–£38K; units × avg price
Conversion rate: 4.1%
Avg BSR: #144
Page quality: 0%
Prime: 97%
Sponsored: 72%
Out of stock: 6.0%
Avg brand age: 33 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

32%

Top 20: 70%

Open market

37%

SWEETZER & ORANGE26%
Olivia Samuel9%
Bear and Bee9%
Tallon7%
Papa Prints6%
PORUPAEL6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top postcards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olivia Samuel 40 x Retro Travel Postcards Mixed Multipack from Many favourite popular and exotic travel destinations in vivid colour. Printed in the UK on thick 300gsm eco friendly card.

Olivia Samuel£9.014.6★176 rev

Sweetzer & Orange Blank Postcards for Mailing. 60 White 4x6 Blank Post Cards Blank Mailable Postcards Set. Make Your Own Printable Postcards. 300gsm Postcard Paper Cardstock Bulk Post Card Pack.

SWEETZER & ORANGE£4.154.5★1,649 rev

Tallon Just Stationery 140x100mm Post Card (Pack of 48)

Tallon£2.654.6★1,401 rev

S&O 300gsm 5x7 Postcard Paper Cardstock (Both Sides Blank) for Art or Message Notes Sheets for Mailing. White Blank Greeting Slips Index Flash Printable Letter Note Set. Bulk Post Tags 50 Pack

SWEETZER & ORANGE£5.224.6★392 rev

Stuff4 Fun A6 Affirmation Postcard Pack for Children Teens & Students

Stuff4£7.294.5★70 rev

Newest

by launch date

Hallmark PEANUTS SNOOPY Postcards - 5 Cards in 5 Unique 75th Anniversary Commemorative Designs

Hallmark£3.865 rev

6mo ago

Vintage Travel Postcards Set 50Pcs Retro Travel Posters Cards Wall Art Decoration Post Card Set Scrapbooking Paper for DIY Craft Decor

KRENIE£6.253 rev

8mo ago

iuiiaii 50 Pcs Postcards Pack Set Art Postcards Retro Wall Art Wall Decor Wall Art Decoration Postcard Aesthetic Room Decor Vintage Decor Posters for Bedroom Living Room Corridor Wall Prints

iuiiaii£6.586 rev

11mo ago

50pcs Vintage Travel Postcards Ins Posters Cards Wall Art Decoration Post Card Set Retro Greeting Cards Scrapbooking Paper for DIY Craft Home Decor (B)

PORUPAEL£6.3933 rev

11mo ago

50pcs Vintage Botanical Postcards Floral Posters Cards Wall Art Decoration Post Card Set Retro Greeting Cards Scrapbooking Paper for DIY Craft Home Decor (A)

PORUPAEL£6.3233 rev

11mo ago

What buyers say about postcards

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality cards”

Value For Money19%

“Great value”

Advertised Vs Actual Product7%

“Just as described”

Print Quality6%

“the pictures well printed with a matt finish”

Fun/Entertainment Experience5%

“Cute and fun”

Thickness5%

“good card thickness ideal for card making”

Size-Overall5%

“Good size”

Paper Quality4%

“Excellent post cards”

Color4%

“Nice bright colours”

Strength4%

“Sturdy”

What buyers complain about

Quality-Overall16%

“Not great quality”

Print Quality12%

“Most of the images are cropped very badly”

Thickness10%

“The card stock is thick”

Size-Overall9%

“Dont just look at the size”

Value For Money7%

“So having to spend again for envelopes not worth the price im afraid”

Writing Experience6%

“Slightly glossy finish which makes writing in own difficult at times”

Advertised Vs Actual Product5%

“with parts of the image cut off compared to how theyre advertised”

Paper Quality5%

“Not postcards as such”

Image/Picture Clarity3%

“photos arent great”

Flexibility2%

“too thin, will bend if I post one”

Top return reasons

Size-Overall28%

Quality-Overall15%

Advertised Vs Actual Product11%

Print Quality9%

Thickness4%

Image/Picture Clarity4%

Paper Quality4%

Compatibility-Overall4%

Display Colors3%

Jamming/Clogging3%

Common questions

Is postcards profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 61 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the postcards niche?: 33 brands and 77 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in postcards?: Top complaints mined from reviews: Quality-Overall, Print Quality, Thickness. The return rate is 0.5%.
When does demand for postcards peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the postcards niche?: Listings span £2.65–£10.92; the average listing price is £6.30 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.

postcards

postcards market data

Competition & brand share

Demand & seasonality

Top postcards search terms