Postcards
Postcards shows low returns (0.5%), but prices mostly outside the sweet spot ($2.65–$10.92) keeps it on the watch list.
Flapen Score
Is Postcards profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Postcards is a £41K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 51/100.
Postcards: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.9% over the last 90 days and 4.1% of searches end in a purchase.
£41K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 61 products
Top Postcards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olivia Samuel 40 x Retro Travel Postcards Mixed Multipack from Many favourite popular and exotic travel destinations in vivid colour. Printed in the UK on thick 300gsm eco friendly card.
- Price
- £9.01
- Rating
- 4.6/5
- Reviews
- 176
- Age
- 4y ago
Sweetzer & Orange Blank Postcards for Mailing. 60 White 4x6 Blank Post Cards Blank Mailable Postcards Set. Make Your Own Printable Postcards. 300gsm Postcard Paper Cardstock Bulk Post Card Pack.
- Price
- £4.15
- Rating
- 4.5/5
- Reviews
- 1,649
- Age
- 5y ago
Tallon Just Stationery 140x100mm Post Card (Pack of 48)
- Price
- £2.65
- Rating
- 4.6/5
- Reviews
- 1,401
- Age
- 14y ago
S&O 300gsm 5x7 Postcard Paper Cardstock (Both Sides Blank) for Art or Message Notes Sheets for Mailing. White Blank Greeting Slips Index Flash Printable Letter Note Set. Bulk Post Tags 50 Pack
- Price
- £5.22
- Rating
- 4.6/5
- Reviews
- 392
- Age
- 3y ago
Stuff4 Fun A6 Affirmation Postcard Pack for Children Teens & Students
- Price
- £7.29
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 2y ago
Trending
90-day click momentum
Hallmark PEANUTS SNOOPY Postcards - 5 Cards in 5 Unique 75th Anniversary Commemorative Designs
- Price
- £3.86
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
50pcs Vintage Travel Postcards Ins Posters Cards Wall Art Decoration Post Card Set Retro Greeting Cards Scrapbooking Paper for DIY Craft Home Decor (B)
- Price
- £6.39
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 11mo ago
Vintage Travel Postcards Set 50Pcs Retro Travel Posters Cards Wall Art Decoration Post Card Set Scrapbooking Paper for DIY Craft Decor
- Price
- £6.25
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 8mo ago
SWEETZER & ORANGE You Are Awesome Cards Postcards Pack (60 Greeting Notes) 4x6 Gratitude for Kids and Adults. Positive Affirmations Cards Kindness Posters Employee Appreciation Amazing Letters
- Price
- £5.78
- Rating
- 4.7/5
- Reviews
- 742
- Age
- 5y ago
SWEETZER & ORANGE Motivational Postcards Pack (60 Cards) 4x6 decor flyers for Kids and Adults. Growth Mindset Affirmation memos Mindfulness paper slips Inspiration decor Blank Encouragement flyers
- Price
- £6.59
- Rating
- 4.6/5
- Reviews
- 750
- Age
- 5y ago
Newest
by launch dateHallmark PEANUTS SNOOPY Postcards - 5 Cards in 5 Unique 75th Anniversary Commemorative Designs
- Price
- £3.86
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Vintage Travel Postcards Set 50Pcs Retro Travel Posters Cards Wall Art Decoration Post Card Set Scrapbooking Paper for DIY Craft Decor
- Price
- £6.25
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 8mo ago
iuiiaii 50 Pcs Postcards Pack Set Art Postcards Retro Wall Art Wall Decor Wall Art Decoration Postcard Aesthetic Room Decor Vintage Decor Posters for Bedroom Living Room Corridor Wall Prints
- Price
- £6.58
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 11mo ago
50pcs Vintage Travel Postcards Ins Posters Cards Wall Art Decoration Post Card Set Retro Greeting Cards Scrapbooking Paper for DIY Craft Home Decor (B)
- Price
- £6.39
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 11mo ago
50pcs Vintage Botanical Postcards Floral Posters Cards Wall Art Decoration Post Card Set Retro Greeting Cards Scrapbooking Paper for DIY Craft Home Decor (A)
- Price
- £6.32
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
33 rising
Sellers
77
Top-5 brand share
57%
Top 20: 91%
Top-5 click share
32%
Top 20: 70%
Open market
37%
- SWEETZER & ORANGE26%
- Olivia Samuel9%
- Bear and Bee9%
- Tallon7%
- Papa Prints6%
- PORUPAEL6%
Postcards demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Postcards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- postcards77K/yr
- postcard16K/yr
- post cards11K/yr
- postcards pack15K/yr
- art postcards9K/yr
- postcards for kids5K/yr
- vintage postcards8K/yr
- postcards 1004K/yr
- post card4K/yr
- postcards art4K/yr
What reviews say buyers love and hate about Postcards
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good quality cards”
“Great value”
“Just as described”
“the pictures well printed with a matt finish”
“Cute and fun”
What buyers complain about
75% of reviews“Not great quality”
“Most of the images are cropped very badly”
“The card stock is thick”
“Dont just look at the size”
“So having to spend again for envelopes not worth the price im afraid”
Postcards return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Postcards questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
