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52

postal scales

Worth a look

Shows a sweet-spot price point ($23.73 avg), but soft demand (-13.0% this quarter) keeps it on the watch list.

Market size 25Growth 18Conversion 78Competition 47Returns 63Price range 76Avg price 95Brand share 60Review moat 87Quality gap 57

Avg price

Incredible£23.73

avg listing price — sweet spot $15–$100

Review moat

Great255.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Great£7.75–£38.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£99K

£99K/yr · 53K searches

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, postal scales is a £99K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

postal scales market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£71K–£95K
units × avg price
Conversion rate
7.8%
Avg BSR
#28
Page quality
0%
Prime
96%
Sponsored
93%
Out of stock
14.4%
Avg brand age
62 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

23%

  • Adamson23%
  • MUNBYN13%
  • ALETO12%
  • ZENO11%
  • Letron9%
  • KUAIVO8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top postal scales search terms

  • postal scales20K/yr
  • parcel scales15K/yr
  • postage scales5K/yr
  • parcel weighing scales4K/yr
  • parcel scale4K/yr
  • postal scale4K/yr
  • postage scale2K/yr
All search terms

Top postal scales products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£4K8%£8K12%£12K16%£16K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about postal scales

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Very handy”

Value For Money13%

“Excellent value for money”

Quality-Overall13%

“The quality is good and the reading display is clear and accurate”

Display-Overall10%

“I also like how the display has been thought through”

Strength6%

“I appreciate how stable it is”

Size-Overall4%

“not too big”

Advertised Vs Actual Product4%

“As described”

Portability4%

“Portable scale”

Durability3%

“Useful and reliable”

Efficiency3%

“it does the job in terms of performance”

What buyers complain about

Size-Overall8%

“Not fit for purpose”

Weight Heavy8%

“it is quite bulky”

Display-Overall7%

“Display doesnt work properly”

Functionality-Overall6%

“Did not work”

Battery Life5%

“Batteries non functioning”

Ease Of Use5%

“theyve been more frustrating than useful”

Quality-Overall5%

“Cheap quality”

Strength4%

“Very light and flimsy”

Socket/Port/Plug3%

“No UK plug provided”

Measurement/Reading Accuracy3%

“If the large container shows a different weight each time—off by as much as 1-5 kg—then its accuracy is completely unreliable”

Top return reasons

Size-Overall42%
Functionality-Overall22%
Advertised Vs Actual Product7%
Quality-Overall6%
Defective Material/Parts6%
Strength3%
Compatibility-Overall2%
Weight Heavy2%
Display-Overall2%
Unsustainable Design2%

Common questions

Is postal scales profitable to sell on Amazon United Kingdom?
The niche generates £99K/yr across 28 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the postal scales niche?
15 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in postal scales?
Top complaints mined from reviews: Size-Overall, Weight Heavy, Display-Overall. The return rate is 2.5%.
When does demand for postal scales peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the postal scales niche?
Listings span £7.75–£38.28; the average listing price is £23.73 (sweet spot $15–$100). The average incumbent carries 256 reviews — the moat a new listing must climb.