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Portfolio Folder A4

Fail

Demand is soft, at -13.2% this quarter, so Portfolio Folder A4 is a Fail.

Flapen Score
47
47 / 100
Ranks 399 of 835 Stationery & Office Supplies niches · on the category median
Market size
£88K/yr263K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
48%top-5 click share · 17 brands · 25 sellers

Flapen Score

Portfolio Folder A4 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Portfolio Folder A4 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portfolio Folder A4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portfolio Folder A4 263K times last year and spent an estimated £88K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.3%
Market size, estimated
£88Ka year
Peak month
September1.4× the quietest month
Top search term
portfolio folder a443K searches a year

02 · Price

A sale here is worth £14.42.

Listings sell for £14.42 on average, from £4.39 to £41.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.42 that is £1K to £4K a year per listing.

Average price
£14.42under the $15 to $100 sweet spot
Price range
£4.39–£41.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #30 within Office Supplies. It carries 2,404 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#30in Office Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,404per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Portfolio Folder A4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

25

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

22%

  • Leathario32%
  • H&S15%
  • Thboxes13%
  • NEWYES7%
  • ARPAN6%
  • JEFURE5%

Demand

Portfolio Folder A4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Portfolio Folder A4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portfolio folder a443K/yr
  • conference folder33K/yr
  • a4 portfolio folder24K/yr
  • portfolio folder17K/yr
  • portfolio16K/yr
  • padfolio15K/yr
  • leather folder14K/yr
  • leather folders for documents a412K/yr
  • a4 leather document folder12K/yr
  • folio10K/yr

Reviews and returns

What reviews say buyers love and hate about Portfolio Folder A4

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.02

Disappointing quality

feels a bit cheap

Complete trash

Zipper Quality11%−0.05

zip started breaking

Very poor quality zip which completely broke within 5 weeks of purchase

On first use zip come off not best pleased

Strength9%−0.03

Its pretty flimsy

Flimsy

Value For Money8%+1.06

expensive

Overpriced

Overpriced and waste of money as it doesn't do what it's supposed to do

Leather Quality7%+0.28

not leather

Not leather,

This product is not leather

Love

Quality-Overall36%−0.02

The build quality is excellent

Great well made product

Excellent quality

Value For Money13%+1.06

Value for money

Excellent value

Good value

Advertised Vs Actual Product10%−0.02

Its exactly as stated

exactly as described

exactly what i wanted

Document Organizing/Classification8%+1.08

Holds papers together

I am very happy with this document file excellent for passport

Nice folder and absolutely ideal for carrying documents to meetings

Leather Quality5%+0.28

the leather feels really nice

Its made from leather like material

nice quality leather

Return

0.9% Return rate 55% Fixable by listing

Size-Overall35%▆█▅▆▄▄

won't fit A4 artwork

Spine is too narrow

The sleeves are smaller

Quality-Overall14%█▃█▃▄▆

Disappointing quality

feels a bit cheap

Complete trash

Magnetic Strength/Adsorption5%▁▄▃▄▃█
Material Quality4%▁▁▅█▃▃
Functionality-Overall4%▁▁█▁▄▅

FAQ

Common Portfolio Folder A4 questions

Answered from the same tracked data.