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Pop Up Mothers Day Card

Fail

Demand is soft, at -99.0% this quarter, so Pop Up Mothers Day Card is a Fail.

Flapen Score
28
28 / 100
Ranks 784 of 835 Stationery & Office Supplies niches · −19 vs the category median of 47
Market size
£45K/yr53K searches / yr
90-day growth
-99.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Pop Up Mothers Day Card against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pop Up Mothers Day Card is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pop Up Mothers Day Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pop Up Mothers Day Card 53K times last year and spent an estimated £45K. All 3 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -99.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-99.0%
Conversion, latest week
14.3%
Market size, estimated
£45Ka year
Top search term
mothers day pop up card13K searches a year

02 · Price

A sale here is worth £5.93.

Listings sell for £5.93 on average, from £5.52 to £6.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.93 that is £0 to £593 a year per listing.

Average price
£5.93under the $15 to $100 sweet spot
Price range
£5.52–£6.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£593
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #1,362 within Cards & Card Stock. It carries 139 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
23.2%
Average rank
#1,362in Cards & Card Stock
Average rating
4.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
139per listing
Listings tracked
3

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Pop Up Mothers Day Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Erwoullt38%
  • Hierein31%
  • YianHien31%

Demand

Pop Up Mothers Day Card search demand

Weekly searches over the year. Pick a range.

23K18KMar '26Mar '26Apr '26Apr '26May '26May '26Jun '26

Search terms

Top Pop Up Mothers Day Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mothers day pop up card13K/yr
  • pop up mothers day card20K/yr
  • mothers day card pop up10K/yr
  • 3d mothers day card6K/yr
  • mothers day card 3d4K/yr

Reviews and returns

What reviews say buyers love and hate about Pop Up Mothers Day Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money29%

Value for money

Good value

Reasonably priced

Quality-Overall25%

Good quality

Nice quality

Great product

Advertised Vs Actual Product13%

Just like the photo

As seen

Design-Overall13%

Beautiful design as usual

this particular design was beautiful

Lovely design - high quality

Strength7%

I think it feels sturdy

The card is sturdy

Return

0.2% Return rate 50% Fixable by listing

Display Colors25%▁▁█▁▁▁
Value For Money25%▁▁▁▁█▁
Color25%▁▁▁█▁▁
Moist/Dry25%▁▁█▁▁▁

FAQ

Common Pop Up Mothers Day Card questions

Answered from the same tracked data.