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Pop Up Flower Bouquet

Fail

Demand is soft, at -59.9% this quarter, so Pop Up Flower Bouquet is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£9K/yr50K searches / yr
90-day growth
-59.9%search demand this quarter
Competition
40%top-5 click share · 28 brands · 34 sellers

Flapen Score

Pop Up Flower Bouquet against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pop Up Flower Bouquet is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pop Up Flower Bouquet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pop Up Flower Bouquet 50K times last year and spent an estimated £9K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -59.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-59.9%
Conversion, latest week
2.9%
Market size, estimated
£9Ka year
Peak month
March5.1× the quietest month
Top search term
flower cards12K searches a year

02 · Price

A sale here is worth £6.53.

Listings sell for £6.53 on average, from £3.25 to £23.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £6.53 that is £0 to £653 a year per listing.

Average price
£6.53under the $15 to $100 sweet spot
Price range
£3.25–£23.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£653
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #2,594 within Cards & Card Stock. It carries 656 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#2,594in Cards & Card Stock
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
656per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pop Up Flower Bouquet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£375£751£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

34

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

40%

Top 20: 76%

Open market

43%

  • CNLITIHEKA17%
  • Invalidism11%
  • GREETING ART9%
  • ShredAstic8%
  • YianHien7%
  • AOOTE6%

Demand

Pop Up Flower Bouquet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.1×

Search terms

Top Pop Up Flower Bouquet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flower cards12K/yr
  • flower card6K/yr
  • pop up flower card7K/yr
  • flower pop up card5K/yr
  • paper flower bouquet4K/yr
  • 3d flower card3K/yr
  • pop up flower bouquet card5K/yr
  • pop up flowers3K/yr
  • pop up flower cards2K/yr
  • pop up bouquet card1K/yr

Reviews and returns

What reviews say buyers love and hate about Pop Up Flower Bouquet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.07

I thought the card would be bigger

Far too large

Quite small

Value For Money17%+0.76

ABIT expensive

They are a bit pricey

Not really worth the price either

Advertised Vs Actual Product6%−0.01

doesn't stand like the picture

Disappointing, and not as nice as they appear in the illustration

Nothing like the item listed

Quality-Overall4%+2.57

looks very cheap

if Im completely honest could be a tiny bit higher quality

it looked cheap

Strength4%−0.01

falls over quite easily

very flimsy

Weak

Love

Quality-Overall31%+2.57

Good quality card

This is a very pretty card, good quality, which arrived on time, and the recipient was delighted

Excellent product

Value For Money20%+0.76

Value for money

Worth it

Good value

Color13%0.00

vibrant colours

Colours nice and bright

Such lovely colours

Design-Overall9%+0.53

Very clever design

Beautiful design

Lovely design, vibrant colours

Advertised Vs Actual Product5%−0.01

Much nicer than I expected

Showed in photo thank you

Exactly as pictured

Return

0.3% Return rate 58% Fixable by listing

Size-Overall33%█▇▅▇▄▅

I thought the card would be bigger

Far too large

Quite small

Advertised Vs Actual Product14%▁▁▄▁▆█

doesn't stand like the picture

Disappointing, and not as nice as they appear in the illustration

Nothing like the item listed

Quality-Overall11%█▄▂▁▃▃

looks very cheap

if Im completely honest could be a tiny bit higher quality

it looked cheap

Value For Money9%▁▃█▁▁▃

ABIT expensive

They are a bit pricey

Not really worth the price either

Defective Material/Parts5%▁▂▃█▄▁

FAQ

Common Pop Up Flower Bouquet questions

Answered from the same tracked data.