Pop Up Birthday Cards for Women

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months

446K

Growth, 90 days vs prior 90

-13.7%

Conversion, latest week

5.3%

Market size, estimated

£173Ka year

Peak month

February2.0× the quietest month

Top search term

pop up cards65K searches a year

Listings sell for £7.32 on average, from £0.46 to £12.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £7.32 that is £732 to £2K a year per listing.

Average price

£7.32under the $15 to $100 sweet spot

Price range

£0.46–£12.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

£732–£2K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #1,494 within Cards & Card Stock. It carries 884 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

96%

Out of stock, average day

8.9%

Average rank

#1,494in Cards & Card Stock

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

884per listing

Listings tracked

85

27 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

5Amazon's first-year sales bar

Average brand age

24 months