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Poly Pockets A4

Fail

Prices span $2.81–$12.98, mostly outside the sweet spot, so Poly Pockets A4 is a Fail.

Flapen Score
45
45 / 100
Ranks 455 of 835 Stationery & Office Supplies niches · −2 vs the category median of 47
Market size
£543K/yr478K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
69%top-5 click share · 9 brands · 91 sellers

Flapen Score

Poly Pockets A4 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Poly Pockets A4 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poly Pockets A4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poly Pockets A4 478K times last year and spent an estimated £543K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £543K a year.

Searches, last 12 months
478K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
19.7%
Market size, estimated
£543Ka year
Peak month
September2.2× the quietest month
Top search term
poly pockets a474K searches a year

02 · Price

A sale here is worth £5.76.

Listings sell for £5.76 on average, from £2.81 to £12.98. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £5.76 that is £23K to £29K a year per listing.

Average price
£5.76under the $15 to $100 sweet spot
Price range
£2.81–£12.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
£23K–£29K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #13 within Office Supplies. It carries 3,148 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.6%
Average rank
#13in Office Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,148per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Poly Pockets A4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£54K£109K£163K£217K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

91

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • SUMMIT66%
  • G4GADGET14%
  • Q-Connect7%
  • ARTH3%
  • Pavo2%
  • FWEEK2%
  • Open — no brand owns it (3 brands, 6%)

Demand

Poly Pockets A4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.2×

Search terms

Top Poly Pockets A4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poly pockets a474K/yr
  • a4 plastic sleeves50K/yr
  • polly pockets47K/yr
  • punched pockets a439K/yr
  • polly pocket a435K/yr
  • poly pockets27K/yr
  • plastic sleeves for a4 paper21K/yr
  • plastic sleeves18K/yr
  • a4 punched pockets18K/yr
  • punched pockets17K/yr

Reviews and returns

What reviews say buyers love and hate about Poly Pockets A4

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%+0.91

Cheap, nasty awful quality

Awful quality

Flimsy quality

Strength17%−0.16

Not strong enough

too flimsy

Flimsy

Thickness13%−0.13

Thin plastic

Thin and Flimsy

Not as thick as I assumed, quite flimsy

Thin7%−0.08

Very thin

These punched pockets are rather thin

Pretty thin sleves

Material Quality5%+0.09

I personally, hate the material snd how cheep it feels

quite flimsy material

Very low quality material

Love

Quality-Overall33%+0.91

Good quality wallets

Excellent quality

Crystal clear and good quality

Value For Money17%+1.79

Excellent value for money

Good for the money

were half the price

Advertised Vs Actual Product9%+0.54

AS DESCRIBED

As described

exactly as advertised

Pockets/Compartments6%+0.55

Very useful pockets

Good strong pockets

Adequate pockets

Ease Of Use5%+0.06

Easy to Use

easy to read

Easy to open

Return

0.2% Return rate 10% Fixable by listing

Thin27%██▄▅▅▇

Very thin

These punched pockets are rather thin

Pretty thin sleves

Quality-Overall21%█▆▄▆▆▅

Cheap, nasty awful quality

Awful quality

Flimsy quality

Strength19%▃▅█▃▆▆

Not strong enough

too flimsy

Flimsy

Size-Overall6%▇▂▂█▆▇
Thickness5%▁▁█▇▄▂

Thin plastic

Thin and Flimsy

Not as thick as I assumed, quite flimsy

FAQ

Common Poly Pockets A4 questions

Answered from the same tracked data.