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Pokemon Stationery

Fail

Shoppers spend only $31K a year here, so Pokemon Stationery is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£31K/yr90K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
30%top-5 click share · 9 brands · 88 sellers

Flapen Score

Pokemon Stationery against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pokemon Stationery is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Stationery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Stationery 90K times last year and spent an estimated £31K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
4.0%
Market size, estimated
£31Ka year
Peak month
December3.2× the quietest month
Top search term
pokemon pencil case28K searches a year

02 · Price

A sale here is worth £8.54.

Listings sell for £8.54 on average, from £2.77 to £17.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.54 that is £0 to £854 a year per listing.

Average price
£8.54under the $15 to $100 sweet spot
Price range
£2.77–£17.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£854
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #517 within Office Supplies. It carries 438 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
91%
Out of stock, average day
14.5%
Average rank
#517in Office Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
438per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pokemon Stationery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£622£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 rising

Sellers

88

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

30%

Top 20: 73%

Open market

5%

  • Pokémon56%
  • Blueprint Collections18%
  • HOX17%
  • ZIPIT2%
  • Undercover2%
  • The Geeky Pop2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pokemon Stationery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Pokemon Stationery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon pencil case28K/yr
  • pokemon stationery17K/yr
  • pokemon notebook13K/yr
  • pokemon pens10K/yr
  • pokemon pencils6K/yr
  • pokemon pen7K/yr
  • pokemon pencil case for boys5K/yr
  • pokemon art set4K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Stationery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+0.52

Quite cheap

Poor quality

The items are not of the best quality

Durability17%−0.07

Broke after 7 days

Broke after few weeks

Zip broke after 6 weeks

Color11%+0.80

Grey not white parlrr

Also dark in colour :/ it's not white like I expected its like a grey brown colour

Not ideal for a colouring book

Strength10%−0.05

A bit flimsy

not sturdy

Flimsy

Thickness9%−0.04

are not thick enough to withstand casual use

Thin pages

Don't use felt tips as it's so thin it just goes though onto the other pages

Love

Quality-Overall30%+0.52

Good quality

The topper is lovely and great quality

The watch itself is decent

Color16%+0.80

Colourful

Easy to colour

the colours were a very good selection

Value For Money13%+1.15

ok for the price

Worth the money

Great value

Gifting Purpose7%+0.75

Good for a gift

Great as a gift

Perfect for part of grandsons birthday gifts

Durability6%−0.07

It is very durable

Sturdy and reliable case

Long lasting

Return

0.5% Return rate 27% Fixable by listing

Functionality-Overall21%▇▂▅▇█▂
Size-Overall15%▁▁▆▆▁█

just alit smaller than looks

Quality-Overall9%▁▄▅▁█▃

Quite cheap

Poor quality

The items are not of the best quality

Strap/String Quality6%▁█▁▄▆▃
Advertised Vs Actual Product6%▁▃▁▁▁█

Not as described

FAQ

Common Pokemon Stationery questions

Answered from the same tracked data.