pokemon stationery
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Review moat
Great438.49avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.54avg listing price — sweet spot $15–$100
Price range
Bad£2.77–£17.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£31K£31K/yr · 90K searches
According to Flapen's Amazon United Kingdom niche tracking, pokemon stationery is a £31K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
pokemon stationery market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £34K–£43K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #517
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 56%
- Out of stock
- 14.5%
- Avg brand age
- 35 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
9 rising
Sellers
88
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
30%
Top 20: 73%
Open market
5%
- Pokémon56%
- Blueprint Collections18%
- HOX17%
- ZIPIT2%
- Undercover2%
- The Geeky Pop2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 3.2×
Top pokemon stationery search terms
- pokemon pencil case28K/yr
- pokemon stationery17K/yr
- pokemon notebook13K/yr
- pokemon pens10K/yr
- pokemon pencils6K/yr
- pokemon pen7K/yr
- pokemon pencil case for boys5K/yr
- pokemon art set4K/yr
Top pokemon stationery products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokémon Pencil Case for Kids Teen Filled with Anime School Supplies Stationery Set Pikachu Pen Case Multiple Compartments Drawing Writing Colouring Set (Pikachu)
Pokémon£11.494.7★1,180 rev
Pokemon Stationery Set for Kids Pikachu Pen Pencil 15cm Ruler Sharpener & Eraser Set School Supplies with Pikachu Charmander Bulbasaur & Squirtle
HOX£4.154.2★3 rev
Pokemon Pencil Case for Boys and Girls - Pikachu School Supplies - Triple Compartment Pencil Pouch - Anime Gifts
Pokémon£9.214.3★495 rev
Pokémon Pencil Case for Kids Teen Filled with Anime School Supplies Stationery Set Pikachu Pen Case Multiple Compartments Drawing Writing Colouring Set (Charmander Pikachu Squirtle Bulbasaur)
Pokémon£13.564.7★1,180 rev
Pokemon Pencil Case Split Multi-Character 3-in-1 Stationery Pouches
Pokémon£5.255.0★1 rev
Newest
by launch datePokemon Stationery Set for Kids Pikachu Pen Pencil 15cm Ruler Sharpener & Eraser Set School Supplies with Pikachu Charmander Bulbasaur & Squirtle
HOX£4.153 rev
Pokemon 4 Pack Character Ballpoint Pens Pikachu Charmander Squirtle & Bulbasaur Retractable Blue Ink Pens Kids School Stationery Gift Set
HOX£5.303 rev
Undercover - Pokemon School Pencil Case - Spacious Pencil Case for School Leisure and Travel
Undercover£8.970 rev
Blueprint Collections Pokemon A5 Notebook | Project Book with Pikachu Mew & Charmander | Back to School Essentials | Official Pokémon Stationery Gifts & Accessories
Blueprint Collections£6.330 rev
Pokemon Pencil Case Split Multi-Character 3-in-1 Stationery Pouches
Pokémon£5.251 rev
Trending
90-day click momentumPokemon Stationery Set for Kids Pikachu Pen Pencil 15cm Ruler Sharpener & Eraser Set School Supplies with Pikachu Charmander Bulbasaur & Squirtle
HOX£4.154.2★
Pokemon 4 Pack Character Ballpoint Pens Pikachu Charmander Squirtle & Bulbasaur Retractable Blue Ink Pens Kids School Stationery Gift Set
HOX£5.303.9★
Undercover - Pokemon School Pencil Case - Spacious Pencil Case for School Leisure and Travel
Undercover£8.970.0★
Pokemon Kids Trifold Wallet with Zipped Coin Compartment and Clear ID Pocket (Black/Yellow)
Pokémon£7.804.6★
Pokemon Pencil Case Split Multi-Character 3-in-1 Stationery Pouches
Pokémon£5.255.0★
What buyers say about pokemon stationery
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Colourful”
“ok for the price”
“Good for a gift”
“It is very durable”
“Me and my 4 year old have spent hours colouring this book, its great fun and a great activity to do together”
“Perfect fit for my childs school bag”
“Was just what I ordered”
“Looks great on my kids wrist”
“Cute pictures”
What buyers complain about
“Quite cheap”
“Broke after 7 days”
“Grey not white parlrr”
“A bit flimsy”
“are not thick enough to withstand casual use”
“it's not leak proof at all”
“Not as described”
“Item arrived like its been used”
“just alit smaller than looks”
“Rubbish, didnt even turn on when I bought it, mustve come with a dead battery,”
Top return reasons
Common questions
- Is pokemon stationery profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 55 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the pokemon stationery niche?
- 9 brands and 88 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in pokemon stationery?
- Top complaints mined from reviews: Quality-Overall, Durability, Color. The return rate is 0.5%.
- When does demand for pokemon stationery peak?
- Demand peaks in Aug–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the pokemon stationery niche?
- Listings span £2.77–£17.87; the average listing price is £8.54 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.