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Pokemon Stationery

Fail

Shoppers spend an estimated $31K a year here, so Pokemon Stationery is a Fail.

Flapen Score
49
49 / 100
Top 41% of 835 Stationery & Office Supplies niches · +2 vs the category median of 47
Market size
£31K/yr90K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
30%top-5 click share · 9 brands · 88 sellers

Flapen Score

Pokemon Stationery against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pokemon Stationery is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Stationery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Stationery 90K times last year and spent an estimated £31K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
4.0%
Market size, estimated
£31Ka year
Peak month
December3.2× the quietest month
Top search term
pokemon pencil case28K searches a year

02 · Price

A sale here is worth £8.54.

Listings sell for £8.54 on average, from £2.77 to £17.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.54 that is £0 to £854 a year per listing.

Average price
£8.54under the $15 to $100 sweet spot
Price range
£2.77–£17.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£854
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #517 within Office Supplies. It carries 438 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
91%
Out of stock, average day
14.5%
Average rank
#517in Office Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
438per listing
Listings tracked
55

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Pokemon Stationery products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£622£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 rising

Sellers

88

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 73%

Open market

5%

  • Pokémon56%
  • Blueprint Collections18%
  • HOX17%
  • ZIPIT2%
  • Undercover2%
  • The Geeky Pop2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pokemon Stationery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Pokemon Stationery search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pokemon pencil case28K/yr
  • pokemon stationery17K/yr
  • pokemon notebook13K/yr
  • pokemon pens10K/yr
  • pokemon pencils6K/yr
  • pokemon pen7K/yr
  • pokemon pencil case for boys5K/yr
  • pokemon art set4K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Stationery

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Quite cheap”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pokemon Stationery questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data