Pocket Notebook
MaybeReturns run at only 0.4% of orders. But prices span $1.32–$9.93, mostly outside the sweet spot, so Pocket Notebook is a Maybe.
- Flapen Score
- 53 / 100Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 4753
- Market size
- £190K/yr634K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 39%top-5 click share · 30 brands · 67 sellers
Flapen Score
Pocket Notebook against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pocket Notebook is stronger. Inside it, weaker.
Market
The Pocket Notebook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pocket Notebook 634K times last year and spent an estimated £190K. The top 5 brands take 50% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £190K a year.
- Searches, last 12 months
- 634K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £190Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- pocket notebook142K searches a year
02 · Price
A sale here is worth £5.33.
Listings sell for £5.33 on average, from £1.32 to £9.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £5.33 that is £4K to £5K a year per listing.
- Average price
- £5.33under the $15 to $100 sweet spot
- Price range
- £1.32–£9.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #122 within Notebooks, Writing Pads & Diaries. It carries 387 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 98%
- Out of stock, average day
- 8.6%
- Average rank
- #122in Notebooks, Writing Pads & Diaries
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 387per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Pocket Notebook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ninnyi Pocket Notebook with 2PCS Pen Small Black Notepad A7 Mini Note Book for Work Portable Notepad Journal (100 Sheets)
- Price
- £5.26
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 2y ago
A6 Notebook Pocket Notebooks 160 Lined Pages Small Leather Journal Notebook Pocket Size for Women Men Work Office School Hardback A6 Notepad with Pen Holder 9.5 x 14.5cm-Black
- Price
- £3.27
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 1y ago
A6 Notebooks Pocket Notebook Note Pads Small Notebooks Hardback Notebook A6 Notepad Journal 160 Pages (80 Sheets)-Black
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 1,716
- Age
- 5y ago
NU: Notebooks - Craze Cloud Range - A7 Blue Notebook - Wirebound Notebook - Stationery Notebooks - Ruled Notepad - 110 Pages
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 662
- Age
- 7y ago
Prasacco 10 Pack Pocket Notebook Small Spiral Notebook 3 x 5 Inch Mini Notepad Colorful Memo Notebook Bulk Note Pads Lined Notebooks for School Office Supplies
- Price
- £5.93
- Rating
- 3.7/5
- Reviews
- 342
- Age
- 3y ago
Trending
90-day click momentum
KASEZH 4 Pack 3x5 Pocket Spiral Notepads 60 Sheets (120 Pages) with 1 Black Ballpoint Pen 70 GSM Mini Wirebound Pocket Memo Pad in Assorted Colors & Black pens for Office & Journaling
- Price
- £4.37
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 5mo ago
Smarpau Pocket Notebook A6-120 Pages Small Notepad with Pen
- Price
- £4.32
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 9mo ago
ONAVIA A6 Pocket Notebook Small Lined Journal 3 Pack 160 Pages Black
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 11mo ago
Smarpau A6 Notebook with Pen Pocket Notebook Mini Notepad 120 Pages
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 9mo ago
A6 Notebook Pocket Notebooks 160 Lined Pages Small Leather Journal Notebook Pocket Size for Women Men Work Office School Hardback A6 Notepad with Pen Holder 9.5 x 14.5cm-Black
- Price
- £3.27
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 1y ago
Newest
by launch dateKASEZH 4 Pack 3x5 Pocket Spiral Notepads 60 Sheets (120 Pages) with 1 Black Ballpoint Pen 70 GSM Mini Wirebound Pocket Memo Pad in Assorted Colors & Black pens for Office & Journaling
- Price
- £4.37
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 5mo ago
Smarpau A6 Notebook with Pen Pocket Notebook Mini Notepad 120 Pages
- Price
- £3.93
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 9mo ago
Smarpau Pocket Notebook A6-120 Pages Small Notepad with Pen
- Price
- £4.32
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 9mo ago
DomoJoy a7 pocket notebook with Pen Black Small Notebook PU leather mini Pocket Notepad for Work Diary Travel Study
- Price
- £4.23
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 10mo ago
ONAVIA A6 Pocket Notebook Small Lined Journal 3 Pack 160 Pages Black
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
67
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
39%
Top 20: 75%
Open market
45%
- Lefute13%
- Ninnyi12%
- nu:10%
- YIEO10%
- Svalor5%
- DomoJoy5%
Demand
Pocket Notebook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Pocket Notebook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pocket notebook142K/yr
- small notebook118K/yr
- mini notebook83K/yr
- small notebooks pocket size60K/yr
- small notepad34K/yr
- small notebooks19K/yr
- pocket notepad20K/yr
- mini notepads21K/yr
- small note pads17K/yr
- small note book15K/yr
Reviews and returns
What reviews say buyers love and hate about Pocket Notebook
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Small note pads
Small pad
Bit pricey
Felt expensive
I think theyre overpriced
Very cheap paper
The off-white/cream ruled paper inside each notebook is quite thin
But if you want paper quality youll be disappointed
Thin looks very cheap
Others I have bought have been thick
The off-white/cream ruled paper inside each notebook is quite thin
Deceiving
Very misleading
Misleading description
Love
Decent quality
Great product well made
Fair quality too
Worth it
Good price
Excellent value
True to size
Handy size
Great size
Easy fit in pockets
Very useful pocket size
Ideal for pocket
Easy to use
is easy to write in
Really handy
Return
0.4% Return rate 79% Fixable by listing
Too small
Small note pads
Small pad
Very cheap paper
The off-white/cream ruled paper inside each notebook is quite thin
But if you want paper quality youll be disappointed
Deceiving
Very misleading
Misleading description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pocket Notebook questions
Answered from the same tracked data.