Pocket Diary 2025
FailPrices span $2.48–$9.08, mostly outside the sweet spot, so Pocket Diary 2025 is a Fail.
- Flapen Score
- 41 / 100Ranks 577 of 835 Stationery & Office Supplies niches · −6 vs the category median of 4741
- Market size
- £22K/yr101K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 46%top-5 click share · 21 brands · 30 sellers
Flapen Score
Pocket Diary 2025 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pocket Diary 2025 is stronger. Inside it, weaker.
Market
The Pocket Diary 2025 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pocket Diary 2025 101K times last year and spent an estimated £22K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £22Ka year
- Peak month
- January6.6× the quietest month
- Top search term
- pocket diary37K searches a year
02 · Price
A sale here is worth £5.03.
Listings sell for £5.03 on average, from £2.48 to £9.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £5.03 that is £0 to £503 a year per listing.
- Average price
- £5.03under the $15 to $100 sweet spot
- Price range
- £2.48–£9.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£503
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #167 within Calendars, Planners & Personal Organisers. It carries 730 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 30.1%
- Average rank
- #167in Calendars, Planners & Personal Organisers
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 730per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Pocket Diary 2025 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MantraRaj 2026 Week to View PVC Leather Effect Pocket Diary With Metal Corners Compact Planner with Hard Case Cover Conversion Tables and Organizational Tools - 11cm x 7cm - Black
- Price
- £2.58
- Rating
- 4.3/5
- Reviews
- 2,000
- Age
- 6y ago
PaulStore 2027 Slim Line Week to View Padded Diary Metal Corner Case Bound Planner with Ribbon Marker (Black)
- Price
- £3.28
- Rating
- 4.4/5
- Reviews
- 2,807
- Age
- 3y ago
PaulStore 2027 Slim Week to View Diary Vintage Floral & Typo Designer Weekly Planner with Ribbon Bookmark Agenda for Planning & Organization (Blue Floral)
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 5y ago
PaulStore 2026 Pocket Week To View Padded Diary Metal Corner Case bound Diary Home And Office Use (Black)
- Price
- £2.48
- Rating
- 4.3/5
- Reviews
- 417
- Age
- 5y ago
Sixstore 2026 Week to View A7 Mini Pocket Diary Soft Leather Feel 11 x 7cm Size Journal with Pen Red
- Price
- £5.06
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 1y ago
Trending
estimated 90-day click momentum
POPRUN 2026-2027 Academic Pocket Diary Week to View Slim (8.8x16.3cm)
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 8mo ago
Collins - Classic - Slim 2026 12 Month Calendar Year Planner Week-To-View with Appointments Pocket Diary - Black (CAPV.99-26)
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
Diary 2026-2027 - 18 Month Diary from Jan. 2026 to Jun.2027 Mid Year A6 Pocket Week to View Weekly & Month Planner with Leather Cover Pen Loop (Pink)
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 1y ago
Orbitron 2026 Diary Slim Size Week to View Diaries Full Year Journal Calendar Planner (Blue Tropical)
- Price
- £3.00
- Rating
- 4.6/5
- Reviews
- 991
- Age
- 3y ago
DomoJoy a7 pocket notebook with Pen Black Small Notebook PU leather mini Pocket Notepad for Work Diary Travel Study
- Price
- £4.23
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 10mo ago
Newest
by launch datePOPRUN 2026-2027 Academic Pocket Diary Week to View Slim (8.8x16.3cm)
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 8mo ago
LRANKAI A6 Lined Journal Notebook with Pen for Girls Women 192 Pages Hardcover Leather Notebook for Writing Cute A6 Diary with Heart-Shaped Notepad for Work School Note Taking Business (Pink)
- Price
- £5.80
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 10mo ago
DomoJoy a7 pocket notebook with Pen Black Small Notebook PU leather mini Pocket Notepad for Work Diary Travel Study
- Price
- £4.23
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 10mo ago
Eteamcan Pocket Diary 2026 Small A7 Pocket Size Diaries Week to View 2026 Slim Diary Agenda Planner A7 Mini Calendar Book 2 Pack
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 11mo ago
SenZee Pocket Diary 2026 Small Slim Diary A6 Pocket Size Week to View 2026 Diaries Slimline Agenda Weekly Planner 17 X 9.5cm
- Price
- £4.57
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
30
Est. top-5 brand share
71%
Top 20: 99%
Est. top-5 click share
46%
Top 20: 83%
Open market
25%
- PaulStore36%
- MantraRaj15%
- Sixstore9%
- Orbitron7%
- PSO5%
- POPRUN4%
Demand
Pocket Diary 2025 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Pocket Diary 2025 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pocket diary37K/yr
- small diary24K/yr
- mini diary9K/yr
- slim diary10K/yr
- pocket diary 20256K/yr
- 2025 pocket diary4K/yr
- small 2025 diary pocket size1K/yr
- small pocket diary 2025544/yr
- 2025 slim diary905/yr
- slim diary 2025479/yr
Reviews and returns
What reviews say buyers love and hate about Pocket Diary 2025
We read the reviews and the return reasons for every product selling here.
“larger then expected or even quoted”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pocket Diary 2025 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data