Pocket Diary 2023
FailPrices span $2.48–$9.08, mostly outside the sweet spot, so Pocket Diary 2023 is a Fail.
- Flapen Score
- 40 / 100Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 4740
- Market size
- £19K/yr72K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 50%top-5 click share · 17 brands · 27 sellers
Flapen Score
Pocket Diary 2023 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Pocket Diary 2023 is stronger. Inside it, weaker.
Market
The Pocket Diary 2023 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pocket Diary 2023 72K times last year and spent an estimated £19K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £19Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- pocket diary37K searches a year
02 · Price
A sale here is worth £5.27.
Listings sell for £5.27 on average, from £2.48 to £9.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £5.27 that is £0 to £527 a year per listing.
- Average price
- £5.27under the $15 to $100 sweet spot
- Price range
- £2.48–£9.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£527
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #144 within Calendars, Planners & Personal Organisers. It carries 763 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 24.7%
- Average rank
- #144in Calendars, Planners & Personal Organisers
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 763per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Pocket Diary 2023 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PaulStore 2027 Slim Line Week to View Padded Diary Metal Corner Case Bound Planner with Ribbon Marker (Black)
- Price
- £3.28
- Rating
- 4.4/5
- Reviews
- 2,807
- Age
- 3y ago
MantraRaj 2026 Week to View PVC Leather Effect Pocket Diary With Metal Corners Compact Planner with Hard Case Cover Conversion Tables and Organizational Tools - 11cm x 7cm - Black
- Price
- £2.58
- Rating
- 4.3/5
- Reviews
- 2,000
- Age
- 6y ago
PaulStore 2027 Slim Week to View Diary Vintage Floral & Typo Designer Weekly Planner with Ribbon Bookmark Agenda for Planning & Organization (Blue Floral)
- Price
- £3.09
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 5y ago
PaulStore 2026 Pocket Week To View Padded Diary Metal Corner Case bound Diary Home And Office Use (Black)
- Price
- £2.48
- Rating
- 4.3/5
- Reviews
- 417
- Age
- 5y ago
Sixstore 2027 Week to View Slim Diary Soft Leather Feel 16 x 8.5cm Size Journal with Pen Black
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 1y ago
Trending
90-day click momentum
POPRUN 2026-2027 Academic Pocket Diary Week to View Slim (8.8x16.3cm)
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 8mo ago
Collins - Classic - Slim 2026 12 Month Calendar Year Planner Week-To-View with Appointments Pocket Diary - Black (CAPV.99-26)
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 1y ago
Diary 2026-2027 - 18 Month Diary from Jan. 2026 to Jun.2027 Mid Year A6 Pocket Week to View Weekly & Month Planner with Leather Cover Pen Loop (Pink)
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 1y ago
HOCUCHELAND 2 Pack Small Notebook Small Notebooks Pocket Size with Pen Leather A7 Notebook with Elastic Closure Band Bookmark Portable Mini Notepads for Travel Business Work Meetings
- Price
- £5.19
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
PSO 2026 Diary Slim Week to View Fashion soft padded hardback vintage Diary (Marble)
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 1,169
- Age
- 7y ago
Newest
by launch datePOPRUN 2026-2027 Academic Pocket Diary Week to View Slim (8.8x16.3cm)
- Price
- £8.71
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 8mo ago
LRANKAI A6 Lined Journal Notebook with Pen for Girls Women 192 Pages Hardcover Leather Notebook for Writing Cute A6 Diary with Heart-Shaped Notepad for Work School Note Taking Business (Pink)
- Price
- £5.80
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 10mo ago
DomoJoy a7 pocket notebook with Pen Black Small Notebook PU leather mini Pocket Notepad for Work Diary Travel Study
- Price
- £4.23
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 10mo ago
Eteamcan Pocket Diary 2026 Small A7 Pocket Size Diaries Week to View 2026 Slim Diary Agenda Planner A7 Mini Calendar Book 2 Pack
- Price
- £4.70
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 11mo ago
SenZee Pocket Diary 2026 Small Slim Diary A6 Pocket Size Week to View 2026 Diaries Slimline Agenda Weekly Planner 17 X 9.5cm
- Price
- £4.57
- Rating
- 4.3/5
- Reviews
- 39
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
27
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
22%
- PaulStore38%
- MantraRaj15%
- Sixstore8%
- Orbitron7%
- POPRUN6%
- Artfan4%
Demand
Pocket Diary 2023 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Pocket Diary 2023 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pocket diary37K/yr
- small diary24K/yr
- slim diary10K/yr
- 2023 pocket diary25/yr
- 2023 small diary7/yr
Reviews and returns
What reviews say buyers love and hate about Pocket Diary 2023
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
larger then expected or even quoted
Bit small
Small pages
This diary is falling apart in 3 months
Three and a half months missing
Cheap and nasty
not cheap
Misleading and poor quality
if your battery dies
it had really nasty smell to it like the perfume of a 90-year-old woman this needs to be sorted
Love
True to size
Great size
Perfect for size requirement
As described
Just what I needed
Does the job
Good quality
The diary is great quality
Whats to say, its a diary, good quality, good size
Good price
good value
Great value
Good to put in pocket very handy
Pocket size great item
Useful to have in pocket/handbag
Return
0.3% Return rate 78% Fixable by listing
larger then expected or even quoted
Bit small
Small pages
Does not resemble description in any way
Misleading and poor quality
Not as described
Cheap and nasty
not cheap
Misleading and poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pocket Diary 2023 questions
Answered from the same tracked data.