Plastic Wallets

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

16.1%

Market size, estimated

£1.2Ma year

Peak month

September3.0× the quietest month

Top search term

plastic wallets a4329K searches a year

Listings sell for £5.84 on average, from £2.95 to £12.98. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At £5.84 that is £35K to £47K a year per listing.

Average price

£5.84under the $15 to $100 sweet spot

Price range

£2.95–£12.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

£35K–£47K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #7 within Office Supplies. It carries 2,823 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

94%

Out of stock, average day

0.4%

Average rank

#7in Office Supplies

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,823per listing

Listings tracked

18

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months