plastic wallets
Skip itPrices mostly outside the sweet spot ($2.95–$12.98) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.3M searches
Review moat
Okay2,822.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.84avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£2.95–£12.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plastic wallets is a £1.2M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
plastic wallets market data
- Units sold / yr
- 250K–300K
- avg 6,000–8,000/product
- Revenue / yr
- £1.5M–£1.8M
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 0.4%
- Avg brand age
- 38 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- SUMMIT48%
- RAPESCO18%
- G4GADGET17%
- ojussa11%
- FWEEK2%
- ARTH1%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 3.0×
Top plastic wallets search terms
- plastic wallets a4329K/yr
- plastic wallets164K/yr
- a4 plastic wallet140K/yr
- plastic folders77K/yr
- poly pockets a474K/yr
- plastic folders a461K/yr
- a4 plastic sleeves50K/yr
- plastic wallet39K/yr
- polly pockets47K/yr
- a4 plastic wallets33K/yr
Top plastic wallets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
A4 Punched Pockets 100 Clear Plastic Sleeves Reinforced Multi-Punched Spine 40 Microns for Durable Filing Suitable for Ring Binders
SUMMIT£3.704.5★17,954 rev
Rapesco 1665 ECO Recycled Popper Wallets A4+ Pack of 10
RAPESCO£4.784.6★8,284 rev
SUMMIT A4 Punched Pockets Clear Plastic Sleeves Reinforced Spine Multi-Hole for Ring Binders Pack of 200
SUMMIT£5.564.4★5,422 rev
A4 Plastic Wallets 7PCS Folders Waterproof Plastic Wallet Transparent Colours with Button Storage and Organization Office Supplies
ojussa£4.284.5★1,153 rev
100 A4 Plastic Value Punched Punch Pockets 10-15 Sheets 30 Micron for Folders Filing Wallets Sleeves
G4GADGET£4.924.4★5,910 rev
Newest
by launch date
Rapesco 1839 ECO Recycled Popper Wallets A4+ Pack of 5
RAPESCO£2.9527 rev
A4 Plastic Wallets 7PCS Folders Waterproof Plastic Wallet Transparent Colours with Button Storage and Organization Office Supplies
ojussa£4.281,153 rev
Summit A4 Glass Clear Punched Pockets Pack of 200 Premium Clear Plastic Sheet Protectors Multi-Punched for Ring Binders & Lever Arch Files
SUMMIT£6.97110 rev
G4GADGET A4 Clear Plastic Wallets Pack of 5 Popper Document Folders with Label Pocket & Snap Button Multicolored Plastic Envelope for Home Office School & Travel
G4GADGET£4.24190 rev
SUMMIT A4 Punched Pockets Glass Clear Premium Plastic Sleeves Reinforced Spine Multi-Punched for Ring Binders Pack of 100
SUMMIT£4.90961 rev
Trending
90-day click momentumRapesco 1839 ECO Recycled Popper Wallets A4+ Pack of 5
RAPESCO£2.954.7★
Heavy Duty 100 Extra Strong A4 Punched Pockets Filing Glass Crystal Clear 90 Micron
G4GADGET£8.974.6★
100 Pcs A4 Plastic Punched Punch Pockets Folders Filing Wallets Sleeves with Reinforced Spine Suitable for Ring Binders - 30 Microns
G4GADGET£4.214.4★
200 Pcs Plastic Wallets A4 Punched Pockets A4 Clear 60 Micron Strong Plastic Wallet Sleeves Top Opening Poly Pockets for Ring Binder Folders Green Edge
FWEEK£12.984.6★
A4 Punched Pockets 100 Clear Plastic Sleeves Reinforced Multi-Punched Spine 40 Microns for Durable Filing Suitable for Ring Binders
SUMMIT£3.704.5★
What buyers say about plastic wallets
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality wallets”
“Good for the money”
“AS DESCRIBED”
“great choice for keeping documents organised”
“Great range of colours”
“Convenient”
“Adequate pockets”
“Ideal for thin paper storage”
“Nice and sturdy”
“Good size”
What buyers complain about
“Cheap, nasty awful quality”
“Flimsy”
“not good for really thick storage”
“Very thin”
“just like very thin tissue paper”
“disappointed in size”
“I personally, hate the material snd how cheep it feels”
“Not As Described”
“Easy to break”
“are a bit awkward to use”
Top return reasons
Common questions
- Is plastic wallets profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the plastic wallets niche?
- 8 brands and 40 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in plastic wallets?
- Top complaints mined from reviews: Quality-Overall, Strength, Thickness. The return rate is 0.2%.
- When does demand for plastic wallets peak?
- Demand peaks in Sep; the busiest month runs 3.0× the quietest.
- What does it cost to enter the plastic wallets niche?
- Listings span £2.95–£12.98; the average listing price is £5.84 (sweet spot $15–$100). The average incumbent carries 2,823 reviews — the moat a new listing must climb.