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Plastic Wallets

prices mostly outside the sweet spot ($2.95–$12.98) — Plastic Wallets doesn't clear our bar today.

Flapen Score

45
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Market size 82Growth 16Conversion 98Competition 25Returns 99Price range 0Avg price 16Brand share 11Review moat 37Quality gap 30
This niche Category average

Is Plastic Wallets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plastic Wallets is a £1.2M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.

Plastic Wallets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.3% over the last 90 days and 16.1% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr300K
Search volume / yr-18.3%1.3M
Conversion rate16.1%
Avg price£5.84

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers8 · 40
Top-5 product click share70%
Open market4%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement94%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews2,823

Top Plastic Wallets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£123K£246K£369K£493K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • SUMMIT48%
  • RAPESCO18%
  • G4GADGET17%
  • ojussa11%
  • FWEEK2%
  • ARTH1%
  • Open — no brand owns it (2 brands, 3%)

Plastic Wallets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR16.1%Products18Brands8Top 5 Brands96%OOS Rate0.4%Rating4.6★Reviews2,823Avg BSR#7
50K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 3.0×

Top Plastic Wallets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • plastic wallets a4329K/yr
  • plastic wallets164K/yr
  • a4 plastic wallet140K/yr
  • plastic folders77K/yr
  • poly pockets a474K/yr
  • plastic folders a461K/yr
  • a4 plastic sleeves50K/yr
  • plastic wallet39K/yr
  • polly pockets47K/yr
  • a4 plastic wallets33K/yr

What reviews say buyers love and hate about Plastic Wallets

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall29%

Good quality wallets

Value For Money17%

Good for the money

Advertised Vs Actual Product11%

AS DESCRIBED

Document Organizing/Classification7%

great choice for keeping documents organised

Color5%

Great range of colours

What buyers complain about

80% of reviews
Quality-Overall22%

Cheap, nasty awful quality

Strength15%

Flimsy

Thickness12%

not good for really thick storage

Thin7%

Very thin

Paper Quality6%

just like very thin tissue paper

Plastic Wallets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Thin
20%
3Quality-Overall
15%
4Strength
13%
5Thickness
4%

Common Plastic Wallets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plastic Wallets 45/100 on Amazon United Kingdom — Skip it. The niche generates £1.2M/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -18.3% over the last 90 days.
Search demand for Plastic Wallets on Amazon United Kingdom peaks in Sep, where the busiest month runs 3.0× the quietest.