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Plastic Dividers

Fail

Prices span $1.54–$11.85, mostly outside the sweet spot, so Plastic Dividers is a Fail.

Flapen Score
39
39 / 100
Ranks 626 of 835 Stationery & Office Supplies niches · −8 vs the category median of 47
Market size
£21K/yr61K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
59%top-5 click share · 19 brands · 107 sellers

Flapen Score

Plastic Dividers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Plastic Dividers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Dividers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastic Dividers 61K times last year and spent an estimated £21K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
5.6%
Market size, estimated
£21Ka year
Peak month
September5.7× the quietest month
Top search term
plastic dividers18K searches a year

02 · Price

A sale here is worth £6.10.

Listings sell for £6.10 on average, from £1.54 to £11.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.10 that is £610 to £2K a year per listing.

Average price
£6.10under the $15 to $100 sweet spot
Price range
£1.54–£11.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£610–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #95 within Office Supplies. It carries 662 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
97%
Out of stock, average day
4.2%
Average rank
#95in Office Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Plastic Dividers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

107

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 91%

Open market

25%

  • Thboxes23%
  • WINKIO17%
  • Viquel15%
  • Oxford13%
  • DocFeedz4%
  • Elba3%

Demand

Plastic Dividers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.7×

Search terms

Top Plastic Dividers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic dividers18K/yr
  • plastic file dividers10K/yr
  • plastic dividers a49K/yr
  • plastic folder dividers10K/yr
  • folder dividers plastic6K/yr
  • plastic dividers for lever arch files3K/yr
  • plastic file dividers a42K/yr
  • folder dividers a4 plastic2K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Dividers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness16%−0.09

Though Thinner Than Expected

They are only slightly thicker than a usual piece of printing paper

Not very thick

Strength9%−0.06

Flimsy

are not very sturdy

Flimsy plastic

Quality-Overall8%+1.62

Rubbish

Cheap

Poor quality

Size-Overall5%−0.05

The dividers are slightly longer than usual

the stickers you get with them are a little larger than the tabs which is a shame

Not a4 or bigger

Paper Quality5%−0.09

Very thin paper, poor quality

More like paper than card

They are only slightly thicker than a usual piece of printing paper

Love

Quality-Overall20%+1.62

Overall, this set is great value for money—practical, well made, and visually appealing

They are well made

Excellent product

Value For Money12%+0.46

Worth it

value for the price

Excellent value

Color9%+0.17

The colours are bright

The bright colours look good

The colour is lovely

Document Organizing/Classification8%+0.59

Easy organisation solution

they have been very useful for keeping my documents organized

Perfect for organising papers

Durability6%0.00

The quality of the plastic is good and feels durable

the material will make them more durable

more durable

Return

0.2% Return rate 50% Fixable by listing

Size-Overall44%█▄▃▃▄▅

The dividers are slightly longer than usual

the stickers you get with them are a little larger than the tabs which is a shame

Not a4 or bigger

Strength12%▁▅█▃▃▄

Flimsy

are not very sturdy

Flimsy plastic

Quality-Overall9%▁▆▃▁▆█

Rubbish

Cheap

Poor quality

Compatibility-Overall7%▁▁▄██▁
Paper Quality5%▁▃▂▁█▁

Very thin paper, poor quality

More like paper than card

They are only slightly thicker than a usual piece of printing paper

FAQ

Common Plastic Dividers questions

Answered from the same tracked data.