Planner
MaybeReturns run at only 0.6% of orders. But products sell for $7.52 on average, outside the sweet spot, so Planner is a Maybe.
- Flapen Score
- 54 / 100Top 18% of 835 Stationery & Office Supplies niches · +7 vs the category median of 4754
- Market size
- £223K/yr1.4M searches / yr
- 90-day growth
- -4.2%search demand this quarter
- Competition
- 35%top-5 click share · 29 brands · 39 sellers
Flapen Score
Planner against its category
The dotted line is the Stationery & Office Supplies average. Past it, Planner is stronger. Inside it, weaker.
Market
The Planner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Planner 1.4M times last year and spent an estimated £223K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Sep. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -4.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £223Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- weekly planner341K searches a year
02 · Price
A sale here is worth £7.52.
Listings sell for £7.52 on average, from £3.16 to £24.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £7.52 that is £4K to £6K a year per listing.
- Average price
- £7.52under the $15 to $100 sweet spot
- Price range
- £3.16–£24.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #88 within Calendars, Planners & Personal Organisers. It carries 886 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #88in Calendars, Planners & Personal Organisers
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 886per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zhswlp A5 Weekly Planner Notebook Undated To Do List Notebook Diary 52 weeks of Daily Planner tracking for Daily life Work Students
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 2y ago
RETTACY Undated Diary Planner A5 Spiral Hardcover Weekly Monthly LtGreen
- Price
- £10.02
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 1y ago
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Weekly Planner Notebook A5 Undated To Do List Notebook Diary 52 Weeks
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 3y ago
Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 1y ago
Trending
90-day click momentumUmriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Weekly Planner Pad A4 Weekly To Do List Notepad Organiser 52 Undated Tear-Off Sheets Planning Pad with Daily Schedule Task Notes Scheduler for Home Business Office 120gsm Paper
- Price
- £5.94
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 8mo ago
Hardback Productivity Planner - Daily planner for organisation time management and productivity | Undated A5 planner using the viral Method by Grace Beverley | Linen Dreams
- Price
- £24.44
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 2y ago
RETTACY Academic Diary 2026-2027 A5 Weekly Planner Teacher Planner Pink
- Price
- £7.91
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 1y ago
Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 1y ago
Newest
by launch dateWeekly Planner Pad A4 Weekly To Do List Notepad Organiser 52 Undated Tear-Off Sheets Planning Pad with Daily Schedule Task Notes Scheduler for Home Business Office 120gsm Paper
- Price
- £5.94
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 8mo ago
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Umriox Undated Planner - A5 Weekly Planner Notebook Weekly Journals for Study Work Fitness 52 Weeks Planning with 24 Self-Adhesive Tabs Hardcover 14.5x21cm - Pink
- Price
- £4.20
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 11mo ago
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Pink
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Ohh Deer To Do List Notebook | B6 Notebook & Undated Daily Planner | Hourly Schedule Planner | Productivity Planner Work Planner & Organiser Notebook | Sage
- Price
- £9.87
- Rating
- 3.7/5
- Reviews
- 160
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
39
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
35%
Top 20: 73%
Open market
43%
- Zhswlp12%
- Thboxes11%
- Umriox10%
- SWEETZER & ORANGE10%
- RETTACY9%
- Moseem6%
Demand
Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep · busiest ÷ quietest = 2.3×
Search terms
Top Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- weekly planner341K/yr
- planner319K/yr
- daily planner234K/yr
- weekly planner pad78K/yr
- planners92K/yr
- organiser notebook49K/yr
- undated planner33K/yr
- planners and organisers32K/yr
- work planner30K/yr
- weekly planner notebook20K/yr
Reviews and returns
What reviews say buyers love and hate about Planner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good quality
Expensive for the quality
How on earth has it made its way through quality control
Large Year Ahead
Small
smaller than expected
Difficult to read the print
Unreadable printing
The page printing - To Do - is completely unreadable
Doesn't stick
It isnt particularly sticky so as I didnt get it straight
made it difficult to stick flat
the pictures are misleading
Not as described
Love
Helpful organiser
Keeps me super organised
Great for getting organised
Build quality feels solid and well thought out
Always great quality, great price & quick delivery
Good Quality
As shown
it is as pictured
As described
Easy to use
can be removed easily
Very handy
Excellent value for money
Good buy
Great deal
Return
0.6% Return rate 65% Fixable by listing
Large Year Ahead
Small
smaller than expected
the pictures are misleading
Not as described
Not good quality
Expensive for the quality
How on earth has it made its way through quality control
Ok. Thought it would have more pages very thin
Difficult to read the print
Unreadable printing
The page printing - To Do - is completely unreadable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Planner questions
Answered from the same tracked data.