Planner
Planner shows low returns (0.6%), but pricing outside the sweet spot ($7.52 avg) keeps it on the watch list.
Flapen Score
Is Planner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Planner is a £223K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 54/100.
Planner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.2% over the last 90 days and 2.1% of searches end in a purchase.
£223K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 48 products
Top Planner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Zhswlp A5 Weekly Planner Notebook Undated To Do List Notebook Diary 52 weeks of Daily Planner tracking for Daily life Work Students
- Price
- £3.97
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 2y ago
RETTACY Undated Diary Planner A5 Spiral Hardcover Weekly Monthly LtGreen
- Price
- £10.02
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 1y ago
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Weekly Planner Notebook A5 Undated To Do List Notebook Diary 52 Weeks
- Price
- £4.02
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 3y ago
Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 1y ago
Trending
90-day click momentumUmriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Weekly Planner Pad A4 Weekly To Do List Notepad Organiser 52 Undated Tear-Off Sheets Planning Pad with Daily Schedule Task Notes Scheduler for Home Business Office 120gsm Paper
- Price
- £5.94
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 8mo ago
Hardback Productivity Planner - Daily planner for organisation time management and productivity | Undated A5 planner using the viral Method by Grace Beverley | Linen Dreams
- Price
- £24.44
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 2y ago
RETTACY Academic Diary 2026-2027 A5 Weekly Planner Teacher Planner Pink
- Price
- £7.91
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 1y ago
Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages
- Price
- £7.50
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 1y ago
Newest
by launch dateWeekly Planner Pad A4 Weekly To Do List Notepad Organiser 52 Undated Tear-Off Sheets Planning Pad with Daily Schedule Task Notes Scheduler for Home Business Office 120gsm Paper
- Price
- £5.94
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 8mo ago
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green
- Price
- £5.76
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Umriox Undated Planner - A5 Weekly Planner Notebook Weekly Journals for Study Work Fitness 52 Weeks Planning with 24 Self-Adhesive Tabs Hardcover 14.5x21cm - Pink
- Price
- £4.20
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 11mo ago
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Pink
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 11mo ago
Ohh Deer To Do List Notebook | B6 Notebook & Undated Daily Planner | Hourly Schedule Planner | Productivity Planner Work Planner & Organiser Notebook | Sage
- Price
- £9.87
- Rating
- 3.7/5
- Reviews
- 160
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
39
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
35%
Top 20: 73%
Open market
43%
- Zhswlp12%
- Thboxes11%
- Umriox10%
- SWEETZER & ORANGE10%
- RETTACY9%
- Moseem6%
Planner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep · busiest ÷ quietest = 2.3×
Top Planner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- weekly planner341K/yr
- planner319K/yr
- daily planner234K/yr
- weekly planner pad78K/yr
- planners92K/yr
- organiser notebook49K/yr
- undated planner33K/yr
- planners and organisers32K/yr
- work planner30K/yr
- weekly planner notebook20K/yr
What reviews say buyers love and hate about Planner
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Helpful organiser”
“Build quality feels solid and well thought out”
“As shown”
“Easy to use”
“Excellent value for money”
What buyers complain about
65% of reviews“Not good quality”
“Large Year Ahead”
“Difficult to read the print”
“Doesn't stick”
“the pictures are misleading”
Planner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
65%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Planner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
