planner
Worth a lookShows low returns (0.6%), but pricing outside the sweet spot ($7.52 avg) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good885.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.16–£24.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£223K£223K/yr · 1.4M searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.52avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, planner is a £223K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
planner market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £226K–£301K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 9.2%
- Avg brand age
- 32 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
39
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
35%
Top 20: 73%
Open market
43%
- Zhswlp12%
- Thboxes11%
- Umriox10%
- SWEETZER & ORANGE10%
- RETTACY9%
- Moseem6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.Peak months: Jan, Sep · busiest ÷ quietest = 2.3×
Top planner search terms
- weekly planner341K/yr
- planner319K/yr
- daily planner234K/yr
- weekly planner pad78K/yr
- planners92K/yr
- organiser notebook49K/yr
- undated planner33K/yr
- planners and organisers32K/yr
- work planner30K/yr
- weekly planner notebook20K/yr
Top planner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zhswlp A5 Weekly Planner Notebook Undated To Do List Notebook Diary 52 weeks of Daily Planner tracking for Daily life Work Students
Zhswlp£3.974.4★515 rev
RETTACY Undated Diary Planner A5 Spiral Hardcover Weekly Monthly LtGreen
RETTACY£10.024.4★164 rev
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green
Umriox£5.764.6★62 rev
Weekly Planner Notebook A5 Undated To Do List Notebook Diary 52 Weeks
Moseem£4.024.6★668 rev
Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages
SWEETZER & ORANGE£7.504.5★300 rev
Newest
by launch date
Weekly Planner Pad A4 Weekly To Do List Notepad Organiser 52 Undated Tear-Off Sheets Planning Pad with Daily Schedule Task Notes Scheduler for Home Business Office 120gsm Paper
Maridergo£5.9416 rev
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green
Umriox£5.7662 rev
Umriox Undated Planner - A5 Weekly Planner Notebook Weekly Journals for Study Work Fitness 52 Weeks Planning with 24 Self-Adhesive Tabs Hardcover 14.5x21cm - Pink
Umriox£4.2048 rev
Umriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Pink
Umriox£4.3662 rev
Ohh Deer To Do List Notebook | B6 Notebook & Undated Daily Planner | Hourly Schedule Planner | Productivity Planner Work Planner & Organiser Notebook | Sage
Ohh Deer£9.87160 rev
Trending
90-day click momentumUmriox Daily Planner Undated To Do List A5 Notebook Planning Pad Checklist Organizer Productivity Planner for Students Work Fitness 14.5x21cm - Green
Umriox£5.764.6★
Weekly Planner Pad A4 Weekly To Do List Notepad Organiser 52 Undated Tear-Off Sheets Planning Pad with Daily Schedule Task Notes Scheduler for Home Business Office 120gsm Paper
Maridergo£5.944.8★
Hardback Productivity Planner - Daily planner for organisation time management and productivity | Undated A5 planner using the viral Method by Grace Beverley | Linen Dreams
the productivity method£24.444.4★
RETTACY Academic Diary 2026-2027 A5 Weekly Planner Teacher Planner Pink
RETTACY£7.914.3★
Sweetzer & Orange Daily Planner Notebook Undated Two-Page Daily Layout with Hourly Schedule To-Do List Priorities and Notes 6.5 x 9.5 Spiral Bound Productivity Organizer 160 Pages
SWEETZER & ORANGE£7.504.5★
What buyers say about planner
What buyers praise and complain about, mined from review topics.What buyers love
“Helpful organiser”
“Build quality feels solid and well thought out”
“As shown”
“Easy to use”
“Excellent value for money”
“The paper quality is good”
“Good size”
“Looks pretty, works well”
“Good size plenty of writing space on each day of the week”
“Great colour”
What buyers complain about
“Not good quality”
“Large Year Ahead”
“Difficult to read the print”
“Doesn't stick”
“the pictures are misleading”
“A bit flimsy”
“Ok. Thought it would have more pages very thin”
“Not greatly organised”
“Too heavy”
“The layout was is quite odd”
Top return reasons
Common questions
- Is planner profitable to sell on Amazon United Kingdom?
- The niche generates £223K/yr across 48 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the planner niche?
- 29 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in planner?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Print Quality. The return rate is 0.6%.
- When does demand for planner peak?
- Demand peaks in Jan–Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the planner niche?
- Listings span £3.16–£24.44; the average listing price is £7.52 (sweet spot $15–$100). The average incumbent carries 886 reviews — the moat a new listing must climb.