Plain Paper A4
FailPrices span $2.14–$16.67, mostly outside the sweet spot, so Plain Paper A4 is a Fail.
- Flapen Score
- 46 / 100Ranks 431 of 835 Stationery & Office Supplies niches · −1 vs the category median of 4746
- Market size
- £108K/yr87K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 70 sellers
Flapen Score
Plain Paper A4 against its category
The dotted line is the Stationery & Office Supplies average. Past it, Plain Paper A4 is stronger. Inside it, weaker.
Market
The Plain Paper A4 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plain Paper A4 87K times last year and spent an estimated £108K. The top 5 brands take 73% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
16.2% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £108Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- plain paper55K searches a year
02 · Price
A sale here is worth £7.61.
Listings sell for £7.61 on average, from £2.14 to £16.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.61 that is £4K to £6K a year per listing.
- Average price
- £7.61under the $15 to $100 sweet spot
- Price range
- £2.14–£16.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #67 within Notebooks, Writing Pads & Diaries. It carries 4,327 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 81%
- Out of stock, average day
- 12.9%
- Average rank
- #67in Notebooks, Writing Pads & Diaries
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,327per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Plain Paper A4 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Roe Tenpo A4 Printer Paper 500 Sheets Smooth White Paper Finish Compatible with Inkjet & Laser Printers - Ideal for Home & Office Use Copying Printing Flyers Reports and More-Packaging may vary
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 2,817
- Age
- 3y ago
Silvine 160 Page A4 Refill Pad Head Bound and Punched 4 Holes. Plain White Pages. Ref A4RPP
- Price
- £2.42
- Rating
- 4.7/5
- Reviews
- 491
- Age
- 14y ago
Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)
- Price
- £5.54
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago
Amazon Basics Multi-Purpose Copy Printer Paper A4 80 GSM 2500 Count (Pack of 5) White
- Price
- £16.67
- Rating
- 4.6/5
- Reviews
- 45,604
- Age
- 10y ago
Roe Tenpo Multi-Purpose A4 Printer Paper White 500 Sheets Compatible A4 Paper with Inkjet Laser Printers & Copiers Perfect for Home & Office Use (500 Sheets)
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 2,926
- Age
- 3y ago
Trending
90-day click momentum
G4GADGET A4 Printer Paper 75GSM White 50 Sheets Multipurpose Printing Paper for Inkjet & Laser Printers Copier & Office Use Smooth Plain A4 Paper 210 x 297mm
- Price
- £3.36
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 2mo ago
iSOUL Printer Paper A4 Copy Paper Printer Paper Printer Copiers Paper Compatible with Laser Inkjet Fax Paper Perfect for Home & Office Use White 500 Sheets Count
- Price
- £5.48
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 3mo ago
Silvine A4 Portrait Sketch Pad - 20 Sheets of 100gsm Smooth White Cartridge Paper (297 x 210mm) 404
- Price
- £2.14
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 17y ago
Stick Well A4 Printer Paper - 2500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (5 Reams)
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 4y ago
HYDA Printer Paper A4 White 500 Sheets 1 Ream Multipurpose Copy Paper for Inkjet Laser Printers Copiers Photocopiers Home Office School and Business Use
- Price
- £5.67
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 6mo ago
Newest
by launch dateG4GADGET A4 Printer Paper 75GSM White 50 Sheets Multipurpose Printing Paper for Inkjet & Laser Printers Copier & Office Use Smooth Plain A4 Paper 210 x 297mm
- Price
- £3.36
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 2mo ago
iSOUL Printer Paper A4 Copy Paper Printer Paper Printer Copiers Paper Compatible with Laser Inkjet Fax Paper Perfect for Home & Office Use White 500 Sheets Count
- Price
- £5.48
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 3mo ago
HYDA Printer Paper A4 White 500 Sheets 1 Ream Multipurpose Copy Paper for Inkjet Laser Printers Copiers Photocopiers Home Office School and Business Use
- Price
- £5.67
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 6mo ago
Amazon Basics Multi-Purpose Copy Printer Paper A4 75 GSM 2 500 Count (Pack of 5) White
- Price
- £16.05
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 7mo ago
A4 Drawing Pad 60 Sheets Multi-Purpose Sketch Book for Kids and Adults Essential Drawing Pad for School Home and Creative Projects Versatile A4 Sketchbook for Everyday Use
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
70
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
22%
- Roe Tenpo31%
- Silvine16%
- Stick Well12%
- Amazon Basics9%
- nu:6%
- HYDA4%
Demand
Plain Paper A4 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Plain Paper A4 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plain paper55K/yr
- a4 plain paper17K/yr
- plain a4 paper11K/yr
- plain paper a44K/yr
Reviews and returns
What reviews say buyers love and hate about Plain Paper A4
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Low quality paper
Very thin poor quality paper
Cheap paper
neither particularly thick nor especially thin
thinner than I was expecting
It's thin paper
Rubbish quality
not the quality that I was expecting
Low quality
Misleading description
Not as advertised
doesn't match picture in the image here
not at a cheap price
Seems expensive
Overpriced
Love
Excellent Paper
Strong paper
Lovely thick paper
Decent quality
Good quality product at a good price delivered fast
Reliable quality
Great value
Fair Price
Great deal
As advertised
As described
just like in the picture
perfect for printing
Good print quality
Perfect for printing documents
Return
0.1% Return rate 11% Fixable by listing
Low quality paper
Very thin poor quality paper
Cheap paper
Misleading description
Not as advertised
doesn't match picture in the image here
Rubbish quality
not the quality that I was expecting
Low quality
not at a cheap price
Seems expensive
Overpriced
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plain Paper A4 questions
Answered from the same tracked data.