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Plain Notebook

Fail

The top 5 brands take 100% of clicks, so Plain Notebook is a Fail.

Flapen Score
32
32 / 100
Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 47
Market size
£184K/yr388K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
79%top-5 click share · 2 brands · 68 sellers

Flapen Score

Plain Notebook against its category

The dotted line is the Stationery & Office Supplies average. Past it, Plain Notebook is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plain Notebook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plain Notebook 388K times last year and spent an estimated £184K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
4.0%
Market size, estimated
£184Ka year
Peak month
December2.4× the quietest month
Top search term
moleskine notebook231K searches a year

02 · Price

A sale here is worth £11.90.

Listings sell for £11.90 on average, from £8.12 to £14.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £11.90 that is £18K to £24K a year per listing.

Average price
£11.90under the $15 to $100 sweet spot
Price range
£8.12–£14.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Notebooks, Writing Pads & Diaries. It carries 2,381 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Notebooks, Writing Pads & Diaries
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,381per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Plain Notebook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£18K£37K£55K£74K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Moleskine95%
  • RETTACY5%

Demand

Plain Notebook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Plain Notebook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moleskine notebook231K/yr
  • moleskine68K/yr
  • moleskine notebook a519K/yr
  • moleskine notebook soft cover7K/yr
  • moleskin notebook8K/yr
  • moleskine notebook a46K/yr
  • moleskine notebooks5K/yr
  • moleskine notebook classic11K/yr
  • moleskine a5 notebook5K/yr
  • moleskine journal6K/yr

Reviews and returns

What reviews say buyers love and hate about Plain Notebook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money30%+0.62

There are cheaper options

The price keeps going up though

Paper Quality25%−0.09

bleeding paper

How can you make a notebook where the core feature - paper - is complete rubbish

Paper is wafer thin

Thickness15%−0.05

the pages in these things are just getting thinner and thinner

Paper is wafer thin

Dry/Empty Ink10%−0.01

not for wet ink

Quality-Overall5%+3.16

Garbage

Love

Quality-Overall38%+3.16

High-quality, great price and arrived promptly

Fantastic quality

Quality notebooks

Paper Quality20%−0.09

Nice notebook, decent paper and more importantly it lays flat wherever you are in the book

nice cover and nice paper to write on

Nice paper

Value For Money10%+0.62

great price

Reasonably priced

Always worth the price

Ease Of Use4%−0.02

Handy

Very practical

Portability3%+0.21

It's a decent size/weight to carry around all day

easy to travel with in handbags

Return

0.9% Return rate 88% Fixable by listing

Size-Overall70%█▆▆▆▅▇
Advertised Vs Actual Product6%▁▆█▆▅▅
Color5%▁▁▄▆█▄
Paper Quality3%▁█▆▁▄▁

bleeding paper

How can you make a notebook where the core feature - paper - is complete rubbish

Paper is wafer thin

Weight Heavy2%▁█▁▁▆▁

FAQ

Common Plain Notebook questions

Answered from the same tracked data.