plain notebook
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Review moat
Okay2,380.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay£184K£184K/yr · 388K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.12–£14.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plain notebook is a £184K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 32/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
plain notebook market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £179K–£238K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Moleskine95%
- RETTACY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Top plain notebook search terms
- moleskine notebook231K/yr
- moleskine68K/yr
- moleskine notebook a519K/yr
- moleskine notebook soft cover7K/yr
- moleskin notebook8K/yr
- moleskine notebook a46K/yr
- moleskine notebooks5K/yr
- moleskine notebook classic11K/yr
- moleskine a5 notebook5K/yr
- moleskine journal6K/yr
Top plain notebook products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Large 13 x 21 cm 240 Pages
Moleskine£11.484.7★10,578 rev
Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages
Moleskine£12.324.6★889 rev
Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Black XL 19 x 25 cm 192 Pages
Moleskine£14.574.7★2,622 rev
Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Pocket 9 x 14 cm 192 Pages
Moleskine£9.664.6★2,804 rev
RETTACY A5 Lined Notebook Leather Hardcover Journal 320 Pages DarkGreen
RETTACY£8.124.7★3,480 rev
Newest
by launch dateRETTACY A5 Lined Notebook Leather Hardcover Journal 320 Pages DarkGreen
RETTACY£8.123,480 rev
Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Light Blue Large 13 x 21 cm 240 Pages
Moleskine£12.191,014 rev
Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Light Blue Large 13 x 21 cm 192 Pages
Moleskine£11.34748 rev
Moleskine Classic Ruled Paper Notebook - Soft Cover and Elastic Closure Journal - Color Reef Blue -X- Large 19 x 25 A4 - 192 Pages
Moleskine£14.57857 rev
Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages
Moleskine£12.32889 rev
Trending
90-day click momentumRETTACY A5 Lined Notebook Leather Hardcover Journal 320 Pages DarkGreen
RETTACY£8.124.7★
Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Pocket 9 x 14 cm 192 Pages
Moleskine£9.664.6★
Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Light Blue Large 13 x 21 cm 240 Pages
Moleskine£12.194.7★
Moleskine Classic Ruled Paper Notebook - Soft Cover and Elastic Closure Journal - Color Reef Blue -X- Large 19 x 25 A4 - 192 Pages
Moleskine£14.574.7★
Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages
Moleskine£12.324.6★
What buyers say about plain notebook
What buyers praise and complain about, mined from review topics.What buyers love
“High-quality, great price and arrived promptly”
“Nice notebook, decent paper and more importantly it lays flat wherever you are in the book”
“great price”
“Handy”
“It's a decent size/weight to carry around all day”
“Perfect notebook where I can write everything down on”
“Nice notebook, works with fountain pen”
“look classy as journals or for use in relation to hobbies”
“the cover is a nice quality leather”
“Good thick quality book”
What buyers complain about
“There are cheaper options”
“bleeding paper”
“the pages in these things are just getting thinner and thinner”
“not for wet ink”
“Garbage”
“I had hoped it would be ok for ballpoint writing”
Top return reasons
Common questions
- Is plain notebook profitable to sell on Amazon United Kingdom?
- The niche generates £184K/yr across 11 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the plain notebook niche?
- 2 brands and 68 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in plain notebook?
- Top complaints mined from reviews: Value For Money, Paper Quality, Thickness. The return rate is 0.9%.
- When does demand for plain notebook peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the plain notebook niche?
- Listings span £8.12–£14.90; the average listing price is £11.90 (sweet spot $15–$100). The average incumbent carries 2,381 reviews — the moat a new listing must climb.