Plain Notebook
FailThe top 5 brands take 100% of clicks, so Plain Notebook is a Fail.
- Flapen Score
- 32 / 100Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 4732
- Market size
- £184K/yr388K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 79%top-5 click share · 2 brands · 68 sellers
Flapen Score
Plain Notebook against its category
The dotted line is the Stationery & Office Supplies average. Past it, Plain Notebook is stronger. Inside it, weaker.
Market
The Plain Notebook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plain Notebook 388K times last year and spent an estimated £184K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.
- Searches, last 12 months
- 388K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £184Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- moleskine notebook231K searches a year
02 · Price
A sale here is worth £11.90.
Listings sell for £11.90 on average, from £8.12 to £14.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £11.90 that is £18K to £24K a year per listing.
- Average price
- £11.90under the $15 to $100 sweet spot
- Price range
- £8.12–£14.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Notebooks, Writing Pads & Diaries. It carries 2,381 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Notebooks, Writing Pads & Diaries
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,381per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Plain Notebook products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Large 13 x 21 cm 240 Pages
- Price
- £11.48
- Rating
- 4.7/5
- Reviews
- 10,578
- Age
- 19y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 9y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Black XL 19 x 25 cm 192 Pages
- Price
- £14.57
- Rating
- 4.7/5
- Reviews
- 2,622
- Age
- 19y ago

Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Pocket 9 x 14 cm 192 Pages
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 2,804
- Age
- 19y ago

RETTACY A5 Lined Notebook Leather Hardcover Journal 320 Pages DarkGreen
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 3,480
- Age
- 3y ago
Trending
90-day click momentum
RETTACY A5 Lined Notebook Leather Hardcover Journal 320 Pages DarkGreen
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 3,480
- Age
- 3y ago

Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Pocket 9 x 14 cm 192 Pages
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 2,804
- Age
- 19y ago

Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Light Blue Large 13 x 21 cm 240 Pages
- Price
- £12.19
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 8y ago

Moleskine Classic Ruled Paper Notebook - Soft Cover and Elastic Closure Journal - Color Reef Blue -X- Large 19 x 25 A4 - 192 Pages
- Price
- £14.57
- Rating
- 4.7/5
- Reviews
- 857
- Age
- 8y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 9y ago
Newest
by launch date
RETTACY A5 Lined Notebook Leather Hardcover Journal 320 Pages DarkGreen
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 3,480
- Age
- 3y ago

Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Light Blue Large 13 x 21 cm 240 Pages
- Price
- £12.19
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 8y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Light Blue Large 13 x 21 cm 192 Pages
- Price
- £11.34
- Rating
- 4.8/5
- Reviews
- 748
- Age
- 8y ago

Moleskine Classic Ruled Paper Notebook - Soft Cover and Elastic Closure Journal - Color Reef Blue -X- Large 19 x 25 A4 - 192 Pages
- Price
- £14.57
- Rating
- 4.7/5
- Reviews
- 857
- Age
- 8y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Moleskine95%
- RETTACY5%
Demand
Plain Notebook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Plain Notebook search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moleskine notebook231K/yr
- moleskine68K/yr
- moleskine notebook a519K/yr
- moleskine notebook soft cover7K/yr
- moleskin notebook8K/yr
- moleskine notebook a46K/yr
- moleskine notebooks5K/yr
- moleskine notebook classic11K/yr
- moleskine a5 notebook5K/yr
- moleskine journal6K/yr
Reviews and returns
What reviews say buyers love and hate about Plain Notebook
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
There are cheaper options
The price keeps going up though
bleeding paper
How can you make a notebook where the core feature - paper - is complete rubbish
Paper is wafer thin
the pages in these things are just getting thinner and thinner
Paper is wafer thin
not for wet ink
Garbage
Love
High-quality, great price and arrived promptly
Fantastic quality
Quality notebooks
Nice notebook, decent paper and more importantly it lays flat wherever you are in the book
nice cover and nice paper to write on
Nice paper
great price
Reasonably priced
Always worth the price
Handy
Very practical
It's a decent size/weight to carry around all day
easy to travel with in handbags
Return
0.9% Return rate 88% Fixable by listing
bleeding paper
How can you make a notebook where the core feature - paper - is complete rubbish
Paper is wafer thin
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plain Notebook questions
Answered from the same tracked data.









