Plain Notebook
FailThe top 5 brands take 100% of clicks, so Plain Notebook is a Fail.
- Flapen Score
- 32 / 100Ranks 736 of 835 Stationery & Office Supplies niches · −15 vs the category median of 4732
- Market size
- £184K/yr388K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 79%top-5 click share · 2 brands · 68 sellers
Flapen Score
Plain Notebook against its category
The dotted line is the Stationery & Office Supplies average. Past it, Plain Notebook is stronger. Inside it, weaker.
Market
The Plain Notebook market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plain Notebook 388K times last year and spent an estimated £184K. All 2 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.
- Searches, last 12 months
- 388K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £184Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- moleskine notebook231K searches a year
02 · Price
A sale here is worth £11.90.
Listings sell for £11.90 on average, from £8.12 to £14.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £11.90 that is £18K to £24K a year per listing.
- Average price
- £11.90under the $15 to $100 sweet spot
- Price range
- £8.12–£14.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£24K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Notebooks, Writing Pads & Diaries. It carries 2,381 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Notebooks, Writing Pads & Diaries
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,381per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Plain Notebook products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Large 13 x 21 cm 240 Pages
- Price
- £11.48
- Rating
- 4.7/5
- Reviews
- 10,578
- Age
- 19y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 9y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Black XL 19 x 25 cm 192 Pages
- Price
- £14.57
- Rating
- 4.7/5
- Reviews
- 2,622
- Age
- 19y ago

Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Pocket 9 x 14 cm 192 Pages
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 2,804
- Age
- 19y ago

RETTACY A5 Lined Notebook Leather Hardcover Journal 320 Pages DarkGreen
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 3,480
- Age
- 3y ago
Trending
estimated 90-day click momentum
RETTACY A5 Lined Notebook Leather Hardcover Journal 320 Pages DarkGreen
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 3,480
- Age
- 3y ago

Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Black Pocket 9 x 14 cm 192 Pages
- Price
- £9.66
- Rating
- 4.6/5
- Reviews
- 2,804
- Age
- 19y ago

Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Light Blue Large 13 x 21 cm 240 Pages
- Price
- £12.19
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 8y ago

Moleskine Classic Ruled Paper Notebook - Soft Cover and Elastic Closure Journal - Color Reef Blue -X- Large 19 x 25 A4 - 192 Pages
- Price
- £14.57
- Rating
- 4.7/5
- Reviews
- 857
- Age
- 8y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 9y ago
Newest
by launch date
RETTACY A5 Lined Notebook Leather Hardcover Journal 320 Pages DarkGreen
- Price
- £8.12
- Rating
- 4.7/5
- Reviews
- 3,480
- Age
- 3y ago

Moleskine Classic Notebook Notebook With Ruled Pages Hard Cover and Elastic Closure Light Blue Large 13 x 21 cm 240 Pages
- Price
- £12.19
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 8y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Light Blue Large 13 x 21 cm 192 Pages
- Price
- £11.34
- Rating
- 4.8/5
- Reviews
- 748
- Age
- 8y ago

Moleskine Classic Ruled Paper Notebook - Soft Cover and Elastic Closure Journal - Color Reef Blue -X- Large 19 x 25 A4 - 192 Pages
- Price
- £14.57
- Rating
- 4.7/5
- Reviews
- 857
- Age
- 8y ago

Moleskine Classic Notebook Notebook With Ruled Pages Soft Cover and Elastic Closure Sapphire Blue Large 13 x 21 cm 192 Pages
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 889
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
68
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Moleskine95%
- RETTACY5%
Demand
Plain Notebook search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Plain Notebook search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- moleskine notebook231K/yr
- moleskine68K/yr
- moleskine notebook a519K/yr
- moleskine notebook soft cover7K/yr
- moleskin notebook8K/yr
- moleskine notebook a46K/yr
- moleskine notebooks5K/yr
- moleskine notebook classic11K/yr
- moleskine a5 notebook5K/yr
- moleskine journal6K/yr
Reviews and returns
What reviews say buyers love and hate about Plain Notebook
We read the reviews and the return reasons for every product selling here.
“There are cheaper options”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plain Notebook questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









