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Pink Wrapping Paper

Maybe

Returns run at only 0.5% of orders. But prices span $2.26–$10.05, mostly outside the sweet spot, so Pink Wrapping Paper is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 835 Stationery & Office Supplies niches · +8 vs the category median of 47
Market size
£120K/yr240K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
32%top-5 click share · 26 brands · 31 sellers

Flapen Score

Pink Wrapping Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Pink Wrapping Paper is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Wrapping Paper 240K times last year and spent an estimated £120K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
7.7%
Market size, estimated
£120Ka year
Peak month
December2.2× the quietest month
Top search term
pink wrapping paper147K searches a year

02 · Price

A sale here is worth £6.50.

Listings sell for £6.50 on average, from £2.26 to £10.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.50 that is £2K to £3K a year per listing.

Average price
£6.50under the $15 to $100 sweet spot
Price range
£2.26–£10.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #291 within Paper. It carries 272 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#291in Paper
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
272per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pink Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

31

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

32%

Top 20: 77%

Open market

42%

  • HBell19%
  • RUSPEPA10%
  • Dyefor9%
  • woric8%
  • HJIJIAY6%
  • GAOHUI6%

Demand

Pink Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Pink Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink wrapping paper147K/yr
  • pink wrapping paper roll32K/yr
  • wrapping paper pink20K/yr
  • pink birthday wrapping paper11K/yr
  • baby pink wrapping paper8K/yr
  • pink wrapping paper birthday4K/yr
  • pink gift wrap6K/yr
  • girly wrapping paper6K/yr
  • pink wrapping paper roll birthday girl4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Wrapping Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.10

won't fit everything

the sheets are big

Very small

Thickness15%−0.07

The paper feels thick

Its thicker than a4 paper

Too thick

Value For Money9%+0.03

It is a little more expensive

Overpriced

Seemed a little pricey

Adhesion/Stickiness5%−0.05

It takes sticky tape first time

Cleo tape doesnt stick

Hard to stick down

Quality-Overall4%+2.50

Not only rubbish quality

Rubbish quality

the presents look so untidy not a good product at all

Love

Quality-Overall30%+2.50

Amazing quality

The quality is amazing and thick

This is super quality wrapping paper

Color18%+1.08

Bright colours

Amazing colour

Beautiful colours

Value For Money13%+0.03

Really pleased for the price

Good value for money

Worth the money

Thickness9%−0.07

Really lovely thick quality

These sheets are also pretty thick

It's also a little thicker than I was expecting, making it easier to cut and not tear

Gifting Purpose6%+0.69

My granddaughters birthday presents look lovely

Beautiful birthday gift set

makes gifts look great

Return

0.5% Return rate 80% Fixable by listing

Size-Overall45%▆▅▆█▅▅

won't fit everything

the sheets are big

Very small

Color27%▆█▄▂▃▄

it's not vibrant in colour

Quality-Overall8%▁▁▆▁▆█

Not only rubbish quality

Rubbish quality

the presents look so untidy not a good product at all

Advertised Vs Actual Product4%▁▃█▁▆▁

again online as it was false advertisement

The AI model in the photo isnt an accurate representation of the width also

dull and not like the picture advertised

Value For Money3%▁▆▁█▅▁

It is a little more expensive

Overpriced

Seemed a little pricey

FAQ

Common Pink Wrapping Paper questions

Answered from the same tracked data.