Is pink wrapping paper profitable to sell on Amazon United Kingdom?

The niche generates £120K/yr across 44 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the pink wrapping paper niche?

26 brands and 31 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in pink wrapping paper?

Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 0.5%.

When does demand for pink wrapping paper peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the pink wrapping paper niche?

Listings span £2.26–£10.05; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.

pink wrapping paper

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($2.26–$10.05) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great271.8

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£120K

£120K/yr · 240K searches

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.50

avg listing price — sweet spot $15–$100

Price range

Bad£2.26–£10.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, pink wrapping paper is a £120K/yr Amazon United Kingdom market (240K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

pink wrapping paper market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £98K–£130K; units × avg price
Conversion rate: 7.7%
Avg BSR: #291
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.5%
Avg brand age: 24 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

32%

Top 20: 77%

Open market

42%

HBell19%
RUSPEPA10%
Dyefor9%
woric8%
HJIJIAY6%
GAOHUI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top pink wrapping paper search terms

pink wrapping paper147K/yr -10.3%6.1% conv.
pink wrapping paper roll32K/yr -7.4%5.3% conv.
wrapping paper pink20K/yr -16.5%5.9% conv.
pink birthday wrapping paper11K/yr -5.3%5.6% conv.
baby pink wrapping paper8K/yr -0.5%6.2% conv.
pink wrapping paper birthday4K/yr -7.5%4.8% conv.
pink gift wrap6K/yr +7.4%4.1% conv.
girly wrapping paper6K/yr -9.2%3.3% conv.
pink wrapping paper roll birthday girl4K/yr +27.9%5.7% conv.

All search terms

Top pink wrapping paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HBell Pink Wrapping Paper Roll Pink Matte Wrapping Paper Solid Color Luster Paper Perfect for Birthday Wedding Mothers Day Christmas Baby Shower Festive Decorations-44CM*10M

HBell£6.364.3★99 rev

RUSPEPA Pink Matte Wrapping Paper - 43.2 cm X 10 m - Solid Color Pearly - lustre Paper Perfect for Wedding Birthday Christmas Baby Shower

RUSPEPA£8.044.5★1,030 rev

GAOHUI Pink Wrapping Paper Birthday Wrapping Paper with Tape - Cute Girls Gift Wrap Sheets for Christmas Mothers Day Valentine Day Birthday Wedding Baby Shower

GAOHUI£3.684.6★383 rev

woric Pink Wrapping Paper Roll 43cm x 12m Matte Gift Wrap

woric£9.514.4★92 rev

HBell Pink Wrapping Paper Rolls 4 Rolls Birthday Gift Wrap Paper Girls Gift Wrap 43cm x 3M for Mothers Day Easter Baby Shower Party Festive Decorations

HBell£7.764.4★429 rev

Newest

by launch date

Pink Bow & Heart Wrapping Paper - Elegant Romantic Present Wrap Premium Gift Wrap for Birthdays Mothers Day Anniversaries and Valentines Day - 2 Sheets (50x70cm)

Dyefor£5.101 rev

5mo ago

Daisy Floral Wrapping Paper Pink Blush - Premium Gift Wrap for Birthday Mothers Day Baby Shower New Baby and Thank You Presents Eco Friendly - 2 Sheets (50x70cm)

Dyefor£5.042 rev

5mo ago

Pink Wrapping Paper Roll 43cm*10m Kraft Birthday Wrapping Paper Luxury Matte Gift Wrap for Baby Shower Party Wedding Christmas Festive Decorations Retirement Engagement Valentines DIY Crafts

benpen£7.3334 rev

6mo ago

Pink Stripe Wrapping Paper - Premium Recyclable Gift Wrap for Christmas Birthday Mothers Day Wedding Baby Shower - Semi Gloss Sheets FSC Certified Made in the UK by Dyefor - 2 Sheets (50x70cm)

Dyefor£5.077 rev

8mo ago

10 Sheets 50× 70 cm Pink Bow Tissue Paper Gift Wrapping Paper with Bow Print for Baby Showers Birthdays Weddings & Crafts

Nideen£3.3716 rev

1y ago

What buyers say about pink wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Amazing quality”

Color18%

“Bright colours”

Value For Money13%

“Really pleased for the price”

Thickness9%

“Really lovely thick quality”

Gifting Purpose6%

“My granddaughters birthday presents look lovely”

Design-Overall5%

“Nice Design”

Brightness/Shine/Glow3%

“added a festive sparkle that everyone noticed”

Size-Overall3%

“great being that bit larger”

Paper Quality2%

“Beautiful paper that doesnt rear am delighted with it”

Strength2%

“Sturdy paper”

What buyers complain about

Size-Overall21%

“won't fit everything”

Thickness15%

“The paper feels thick”

Value For Money9%

“It is a little more expensive”

Adhesion/Stickiness5%

“It takes sticky tape first time”

Quality-Overall4%

“Not only rubbish quality”

Advertised Vs Actual Product3%

“again online as it was false advertisement”

Assembly/Installation3%

“didnt and bows are complicated to assemble”

Ease Of Use2%

“it can be a bit of a struggle”

Brightness/Shine/Glow1%

“Very dull with no shine”

Color1%

“it's not vibrant in colour”

Top return reasons

Size-Overall45%

Color27%

Quality-Overall8%

Advertised Vs Actual Product4%

Value For Money3%

Adhesion/Stickiness3%

Wrinkles2%

Design-Overall2%

Thickness1%

Thin1%

Common questions

Is pink wrapping paper profitable to sell on Amazon United Kingdom?: The niche generates £120K/yr across 44 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the pink wrapping paper niche?: 26 brands and 31 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in pink wrapping paper?: Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 0.5%.
When does demand for pink wrapping paper peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the pink wrapping paper niche?: Listings span £2.26–£10.05; the average listing price is £6.50 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.