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Photo Paper 6x4

Fail

Prices span $3.12–$16.75, mostly outside the sweet spot, so Photo Paper 6x4 is a Fail.

Flapen Score
40
40 / 100
Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 47
Market size
£90K/yr69K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
65%top-5 click share · 10 brands · 82 sellers

Flapen Score

Photo Paper 6x4 against its category

The dotted line is the Stationery & Office Supplies average. Past it, Photo Paper 6x4 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Paper 6x4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Paper 6x4 69K times last year and spent an estimated £90K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
17.3%
Market size, estimated
£90Ka year
Peak month
December2.1× the quietest month
Top search term
photo paper 6x422K searches a year

02 · Price

A sale here is worth £7.52.

Listings sell for £7.52 on average, from £3.12 to £16.75. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £7.52 that is £4K to £6K a year per listing.

Average price
£7.52under the $15 to $100 sweet spot
Price range
£3.12–£16.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #64 within Paper. It carries 3,698 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#64in Paper
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,698per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Photo Paper 6x4 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

82

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

7%

  • Koala55%
  • HP10%
  • Canon9%
  • MR.R7%
  • KODAK6%
  • XiaoLidm6%
  • Open — no brand owns it (4 brands, 7%)

Demand

Photo Paper 6x4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Photo Paper 6x4 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • photo paper 6x422K/yr
  • 6x4 photo paper15K/yr
  • canon photo paper11K/yr
  • 4x6 photo paper8K/yr
  • photo paper 6x4 glossy4K/yr
  • photo paper 4x63K/yr
  • 6 x 4 photo paper glossy3K/yr
  • canon photo paper a43K/yr

Reviews and returns

What reviews say buyers love and hate about Photo Paper 6x4

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Paper Quality”
16%of negative reviews mention “Paper Quality”
0.7%of orders come back
“Paper is quite thin”
A buyer, on “Paper Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Photo Paper 6x4 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data