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Photo Paper

Fail

Prices span $2.89–$9.82, mostly outside the sweet spot, so Photo Paper is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£391K/yr493K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
72%top-5 click share · 8 brands · 48 sellers

Flapen Score

Photo Paper against its category

The dotted line is the Stationery & Office Supplies average. Past it, Photo Paper is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Paper 493K times last year and spent an estimated £391K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £391K a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
13.1%
Market size, estimated
£391Ka year
Peak month
December1.6× the quietest month
Top search term
photo paper216K searches a year

02 · Price

A sale here is worth £6.04.

Listings sell for £6.04 on average, from £2.89 to £9.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.04 that is £24K to £30K a year per listing.

Average price
£6.04under the $15 to $100 sweet spot
Price range
£2.89–£9.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£24K–£30K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #33 within Paper. It carries 3,792 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#33in Paper
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,792per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Photo Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£39K£78K£117K£156K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

48

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Koala41%
  • Amazon Basics23%
  • KODAK12%
  • MR.R12%
  • NETFLO4%
  • Q-Connect3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Photo Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Photo Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo paper216K/yr
  • photo paper a464K/yr
  • a4 photo paper50K/yr
  • glossy photo paper a425K/yr
  • a4 photo paper glossy19K/yr
  • photo printer paper16K/yr
  • a4 glossy photo paper11K/yr
  • photo paper a4 glossy12K/yr
  • photo paper for printer10K/yr
  • glossy paper9K/yr

Reviews and returns

What reviews say buyers love and hate about Photo Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality15%+0.89

Cheap paper

Paper is quite thin

Personally it might have been better to use a thicker ultra white paper instead

Quality-Overall11%+1.91

Cheap price for cheap quality

Therefore although it felt good quality it was not functional

Poor quality

Thickness10%−0.05

Quite thick too

note it's quite thick

This paper is quite thin

Compatibility-Overall5%−0.04

Does not work in my printer Epson XP Expression Home XP-452 although said compatible

Not compatible with epson 2860 printer

Definately not suitble for my Epson printer

Paper Compatibility4%−0.06

printer could not pick up the paper

Printer won't accept the paper at all

unusable photo paper - very disappointing

Love

Paper Quality30%+0.89

Decent paper

Excellent paper

The paper looks good

Quality-Overall26%+1.91

Brilliant Quality

Reliable Product

Great quality in a month i have purchased 5 packs

Value For Money15%+0.81

an affordable price

Great value for money

Excellent value

Print Quality7%+0.31

Great for home printing

Quality printing

Clear printing

Advertised Vs Actual Product5%+0.57

Just as advertised

Exactly what I needed

As described

Return

0.9% Return rate 44% Fixable by listing

Size-Overall38%▃▅▄▄▆█
Compatibility-Overall11%▅▅█▇▅▅

Does not work in my printer Epson XP Expression Home XP-452 although said compatible

Not compatible with epson 2860 printer

Definately not suitble for my Epson printer

Paper Quality10%▆▅▇█▆▃

Cheap paper

Paper is quite thin

Personally it might have been better to use a thicker ultra white paper instead

Paper Compatibility5%▇▅▅█▇▃

printer could not pick up the paper

Printer won't accept the paper at all

unusable photo paper - very disappointing

Print Quality5%█▄▃▅▅▄

ruining the print

Not the best for printing

unfortunately I printed on a normal setting

FAQ

Common Photo Paper questions

Answered from the same tracked data.