Photo Paper
FailPrices span $2.89–$9.82, mostly outside the sweet spot, so Photo Paper is a Fail.
- Flapen Score
- 43 / 100Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 4743
- Market size
- £391K/yr493K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 48 sellers
Flapen Score
Photo Paper against its category
The dotted line is the Stationery & Office Supplies average. Past it, Photo Paper is stronger. Inside it, weaker.
Market
The Photo Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Photo Paper 493K times last year and spent an estimated £391K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £391K a year.
- Searches, last 12 months
- 493K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £391Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- photo paper216K searches a year
02 · Price
A sale here is worth £6.04.
Listings sell for £6.04 on average, from £2.89 to £9.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £6.04 that is £24K to £30K a year per listing.
- Average price
- £6.04under the $15 to $100 sweet spot
- Price range
- £2.89–£9.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £24K–£30K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #33 within Paper. It carries 3,792 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #33in Paper
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,792per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Photo Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KOALA Inkjet Photo Paper A4 Glossy 100 Sheets 200 GSM for Canon Hp Epson Inkjet Printer
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 13,964
- Age
- 6y ago

Amazon Basics Photo Paper Glossy Pack of 100 Sheets 200g/m White 5 x 7 in
- Price
- £5.96
- Rating
- 4.5/5
- Reviews
- 4,086
- Age
- 6y ago

KODAK Photo Paper (A4) Glossy - 210x297mm - 240gsm - 50 Sheets
- Price
- £9.79
- Rating
- 4.6/5
- Reviews
- 2,378
- Age
- 12y ago

MR.R Single Side High Glossy Inkjet Photo Paper 200gsm A4 210 x 297mm Pack of 20 Sheets for Epson Canon Brother HP Inkjet Printers
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 670
- Age
- 5y ago

KOALA Inkjet Photo Paper A4 Glossy 20 Sheets 240 GSM for Canon Hp Epson Inkjet Printer
- Price
- £3.86
- Rating
- 4.5/5
- Reviews
- 4,191
- Age
- 7y ago
Trending
estimated 90-day click momentum
4 Sizes 140 Sheets Inkjet Photo Paper Glossy Photo Paper 200gsm White
- Price
- £7.56
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

XiaoLidm 100 Sheets Photo Paper 6x4 inch 230gsm Photo Paper Glossy A6 Photo Printer Paper for Canon Hp Epson Inkjet Printer 10 x 15 cm
- Price
- £5.91
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 10mo ago

Q-Connect A4 Gloss Photo Paper 180gsm (Pack of 20)
- Price
- £2.89
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 19y ago

KOALA Glossy Photo Paper 5x7 inch 13x18 cm 250gsm 20 Sheets with Premium High Glossy Advanced Resin Coated for Canon Hp Epson Inkjet Printer
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 8,088
- Age
- 9y ago

KOALA Double Sided Glossy Laser Photo Paper A4 130gsm 100 Sheets. Suitable for Laser Printer for Printing Photos Brochures Covers Certificates Booklets Flyers Leaflets Cards Calendars
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 2,111
- Age
- 7y ago
Newest
by launch date
4 Sizes 140 Sheets Inkjet Photo Paper Glossy Photo Paper 200gsm White
- Price
- £7.56
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 4mo ago

XiaoLidm 100 Sheets Photo Paper 6x4 inch 230gsm Photo Paper Glossy A6 Photo Printer Paper for Canon Hp Epson Inkjet Printer 10 x 15 cm
- Price
- £5.91
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 10mo ago

MR.R Single Side High Glossy Inkjet Photo Paper 200gsm A4 210 x 297mm Pack of 20 Sheets for Epson Canon Brother HP Inkjet Printers
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 670
- Age
- 5y ago

MR.R High Glossy Coated Inkjet Photo Paper 240gsm A4 210 x 297mm Pack of 20 Sheets for Epson Canon Inkjet Printers
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 440
- Age
- 5y ago

Amazon Basics Photo Paper Glossy Pack of 100 Sheets 200g/m White 5 x 7 in
- Price
- £5.96
- Rating
- 4.5/5
- Reviews
- 4,086
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
48
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
4%
- Koala41%
- Amazon Basics23%
- KODAK12%
- MR.R12%
- NETFLO4%
- Q-Connect3%
- Open — no brand owns it (2 brands, 4%)
Demand
Photo Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Photo Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- photo paper216K/yr
- photo paper a464K/yr
- a4 photo paper50K/yr
- glossy photo paper a425K/yr
- a4 photo paper glossy19K/yr
- photo printer paper16K/yr
- a4 glossy photo paper11K/yr
- photo paper a4 glossy12K/yr
- photo paper for printer10K/yr
- glossy paper9K/yr
Reviews and returns
What reviews say buyers love and hate about Photo Paper
We read the reviews and the return reasons for every product selling here.
“Cheap paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Photo Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









