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Personalised Stickers

Fail

Prices span $3.51–$11.39, mostly outside the sweet spot, so Personalised Stickers is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£187K/yr803K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
71%top-5 click share · 13 brands · 14 sellers

Flapen Score

Personalised Stickers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Personalised Stickers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Stickers 803K times last year and spent an estimated £187K. The top 5 brands take 80% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 803K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months
803K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
3.2%
Market size, estimated
£187Ka year
Peak month
July1.5× the quietest month
Top search term
personalised stickers395K searches a year

02 · Price

A sale here is worth £7.31.

Listings sell for £7.31 on average, from £3.51 to £11.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.31 that is £2K to £4K a year per listing.

Average price
£7.31under the $15 to $100 sweet spot
Price range
£3.51–£11.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Office Supplies. It carries 704 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
18%
Out of stock, average day
0.0%
Average rank
#123in Office Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
704per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Personalised Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£19K£37K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • Hippowarehouse27%
  • Your Invites22%
  • Primary Teaching Services Ltd15%
  • PARADISE PRINT12%
  • Star Online5%
  • Just Treats5%
  • Open — no brand owns it (7 brands, 15%)

Demand

Personalised Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Personalised Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised stickers395K/yr
  • custom stickers118K/yr
  • personalised sticker36K/yr
  • customised stickers32K/yr
  • personalised stickers labels47K/yr
  • logo stickers26K/yr
  • custom sticker24K/yr
  • personalised labels25K/yr
  • stickers personalised15K/yr
  • logo stickers personalised12K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.10

Also not exactly the correct size as was expecting poor quality all round

slightly bigger than I expected

Very small

Print Quality14%−0.11

Poor print quality

Print size is very small

however the print for the phone number etc isn't really readable

Quality-Overall12%+3.32

The product doesnt look as nice as it seems

not the best

Poor Quality

Adhesion/Stickiness12%−0.03

it was too sticky

Stickers dont last very long

Not very sticky

Functionality-Overall6%−0.06

Not working

Templating system doesn't work online

Love

Quality-Overall42%+3.32

Amazing quality

Good quality and quick delivery

Good quality and speedy delivery

Advertised Vs Actual Product13%+0.63

Perfect advertizing

Exactly what I wanted

As described

Value For Money11%+0.33

Worth the money

Excellent value for money

Good value

Adhesion/Stickiness9%−0.03

Looks great feels nice good quality and sticks well

Very easy to stick on

good adhesive

Print Quality6%−0.11

The print is lovely and clear and the colours are great

The print on them is crisp and clear, the cut is absolutely exact to the red outline, and they were delivered in what only can be described as record time

high quality printing

Return

0.1% Return rate 56% Fixable by listing

Size-Overall50%▁█▆▆▃▃

Also not exactly the correct size as was expecting poor quality all round

slightly bigger than I expected

Very small

Functionality-Overall14%▁▁▁▁▁█

Not working

Templating system doesn't work online

Compatibility-Overall9%▁▁▁█▁▆
Advertised Vs Actual Product6%

completely cropping out the words that needed to be displayed

The image looked like a cd

Misleading Pricing

Quality-Overall5%▁▁▁▁█▁

The product doesnt look as nice as it seems

not the best

Poor Quality

FAQ

Common Personalised Stickers questions

Answered from the same tracked data.