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Personalised Stickers

Fail

Prices span $3.51–$11.39, mostly outside the sweet spot, so Personalised Stickers is a Fail.

Flapen Score
43
43 / 100
Ranks 518 of 835 Stationery & Office Supplies niches · −4 vs the category median of 47
Market size
£187K/yr803K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
71%top-5 click share · 13 brands · 14 sellers

Flapen Score

Personalised Stickers against its category

The dotted line is the Stationery & Office Supplies average. Past it, Personalised Stickers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Stickers 803K times last year and spent an estimated £187K. The top 5 brands take 80% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 803K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months
803K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
3.2%
Market size, estimated
£187Ka year
Peak month
July1.5× the quietest month
Top search term
personalised stickers395K searches a year

02 · Price

A sale here is worth £7.31.

Listings sell for £7.31 on average, from £3.51 to £11.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.31 that is £2K to £4K a year per listing.

Average price
£7.31under the $15 to $100 sweet spot
Price range
£3.51–£11.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Office Supplies. It carries 704 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
18%
Out of stock, average day
0.0%
Average rank
#123in Office Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
704per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Personalised Stickers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£19K£37K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

14

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

15%

  • Hippowarehouse27%
  • Your Invites22%
  • Primary Teaching Services Ltd15%
  • PARADISE PRINT12%
  • Star Online5%
  • Just Treats5%
  • Open — no brand owns it (7 brands, 15%)

Demand

Personalised Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Personalised Stickers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • personalised stickers395K/yr
  • custom stickers118K/yr
  • personalised sticker36K/yr
  • customised stickers32K/yr
  • personalised stickers labels47K/yr
  • logo stickers26K/yr
  • custom sticker24K/yr
  • personalised labels25K/yr
  • stickers personalised15K/yr
  • logo stickers personalised12K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Stickers

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Also not exactly the correct size as was expecting poor quality all round”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Personalised Stickers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data