Is personalised stickers profitable to sell on Amazon United Kingdom?

The niche generates £187K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (43/100).

How competitive is the personalised stickers niche?

13 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in personalised stickers?

Top complaints mined from reviews: Size-Overall, Print Quality, Quality-Overall. The return rate is 0.1%.

When does demand for personalised stickers peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the personalised stickers niche?

Listings span £3.51–£11.39; the average listing price is £7.31 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.

personalised stickers

Skip it

Prices mostly outside the sweet spot ($3.51–$11.39) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good704.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay£187K

£187K/yr · 803K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£7.31

avg listing price — sweet spot $15–$100

Price range

Bad£3.51–£11.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, personalised stickers is a £187K/yr Amazon United Kingdom market (803K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

personalised stickers market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £58K–£73K; units × avg price
Conversion rate: 3.2%
Avg BSR: #123
Page quality: 0%
Prime: 18%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

Hippowarehouse27%
Your Invites22%
Primary Teaching Services Ltd15%
PARADISE PRINT12%
Star Online5%
Just Treats5%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top personalised stickers search terms

personalised stickers395K/yr +30.9%1.7% conv.
custom stickers118K/yr +14.6%1.8% conv.
personalised sticker36K/yr +16.4%1.3% conv.
customised stickers32K/yr +18.0%1.8% conv.
personalised stickers labels47K/yr -25.4%1.5% conv.
logo stickers26K/yr +12.8%2.2% conv.
custom sticker24K/yr +22.9%0.8% conv.
personalised labels25K/yr -17.5%0.8% conv.
stickers personalised15K/yr +27.6%1.7% conv.
logo stickers personalised12K/yr -0.4%2.8% conv.

All search terms

Top personalised stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hippowarehouse Personalised Labels Stickers 30 Upto 960 Customised Company Logo Text Decal Gloss Various Sizes 37mm 50mm 75mm Reward Personalized Sticker Label

Hippowarehouse£8.924.6★257 rev

Personalised Stickers Custom Logo Photo or Text Labels for Business Packaging Crafts & Favours Semi Gloss Finish Sheets (51mm)

Your Invites£9.034.6★3,168 rev

105 Personalised Customised Upload Your Own Image Stickers Reward 37mm Primary Teaching Services

Primary Teaching Services Ltd£5.624.7★484 rev

Round Customised Labels 37mm

PARADISE PRINT£8.264.6★1,456 rev

Personalised Stickers Labels Circle Stickers customised Any Photo Logo Colour or Text. Various Sizes 25mm 37mm 45mm 51mm 62mm 88mm

Your Invites£11.394.6★129 rev

Newest

by launch date

Waterproof Personalised Circle Stickers Labels Custom Logo Text Photo Durable Vinyl Smudge-Proof Gloss and Matt Finish (62mm)

Star Online£8.0246 rev

3mo ago

Personalised Stickers Labels Printed Stickers Customised 37 mm Personalised Photo Stickers Customised Stickers Labels Any Photo Logo Colour or Text

Papa Prints£3.5213 rev

5mo ago

120 Personalised Stickers Labels Custom Stickers Circle 37 mm Logo Stickers Personalised Make Your Own Stickers for Birthday Party Bags Thank You Reward

Papa Prints£3.6629 rev

5mo ago

Hippowarehouse Personalised Stickers Square Upto 960 Logo or Text and Image Decal for Laptops Bottles Notebooks Your Company Custom Personalized Design School Charity Sticker

Hippowarehouse£10.7043 rev

1y ago

Hippowarehouse Personalised Labels Stickers 30 Upto 960 Customised Company Logo Text Decal Gloss Various Sizes 37mm 50mm 75mm Reward Personalized Sticker Label

Hippowarehouse£8.92257 rev

1y ago

What buyers say about personalised stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“Amazing quality”

Advertised Vs Actual Product13%

“Perfect advertizing”

Value For Money11%

“Worth the money”

Adhesion/Stickiness9%

“Looks great feels nice good quality and sticks well”

Print Quality6%

“The print is lovely and clear and the colours are great”

Ease Of Use3%

“Easy to use”

Design-Overall3%

“Perfect for my project”

Durability2%

“theyre very durable”

Size-Overall2%

“size is perfect”

Water Resistance1%

“Totally waterproof and stick well”

What buyers complain about

Size-Overall16%

“Also not exactly the correct size as was expecting poor quality all round”

Print Quality14%

“Poor print quality”

Quality-Overall12%

“The product doesnt look as nice as it seems”

Adhesion/Stickiness12%

“it was too sticky”

Functionality-Overall6%

“Not working”

Advertised Vs Actual Product5%

“completely cropping out the words that needed to be displayed”

Paper Compatibility3%

“the back of paper comes up with them so theyre not even useable”

Material Quality3%

“Not good for plastic”

Paint Quality3%

“Wish there was a gloss finish”

Color3%

“Buyer beware - where the seller offers options regarding colours”

Top return reasons

Size-Overall50%

Functionality-Overall14%

Compatibility-Overall9%

Advertised Vs Actual Product6%

Quality-Overall5%

Adhesion/Stickiness5%

Paper Quality5%

Print Quality4%

Jamming/Clogging2%

Measurement/Reading Accuracy2%

Common questions

Is personalised stickers profitable to sell on Amazon United Kingdom?: The niche generates £187K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (43/100).
How competitive is the personalised stickers niche?: 13 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in personalised stickers?: Top complaints mined from reviews: Size-Overall, Print Quality, Quality-Overall. The return rate is 0.1%.
When does demand for personalised stickers peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the personalised stickers niche?: Listings span £3.51–£11.39; the average listing price is £7.31 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.