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Personalised Stamp

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -10.0% this quarter, so Personalised Stamp is a Maybe.

Flapen Score
53
53 / 100
Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 47
Market size
£86K/yr266K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
33%top-5 click share · 31 brands · 63 sellers

Flapen Score

Personalised Stamp against its category

The dotted line is the Stationery & Office Supplies average. Past it, Personalised Stamp is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Stamp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Stamp 266K times last year and spent an estimated £86K. The top 5 brands take 55% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
2.7%
Market size, estimated
£86Ka year
Peak month
November1.7× the quietest month
Top search term
personalised stamp59K searches a year

02 · Price

A sale here is worth £11.95.

Listings sell for £11.95 on average, from £2.33 to £21.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.95 that is £0 to £1K a year per listing.

Average price
£11.95under the $15 to $100 sweet spot
Price range
£2.33–£21.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #171 within Office Supplies. It carries 401 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
38%
Out of stock, average day
3.3%
Average rank
#171in Office Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
401per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Personalised Stamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

63

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

33%

Top 20: 70%

Open market

38%

  • PAOUPY14%
  • Trodat12%
  • OBSESSO11%
  • Stamp Design 4U10%
  • Primary Teaching Services Ltd8%
  • WAHXIAOSW6%

Demand

Personalised Stamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Personalised Stamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised stamp59K/yr
  • custom stamp30K/yr
  • ink stamp20K/yr
  • rubber stamps20K/yr
  • personalised stamps16K/yr
  • personalised stamps for business12K/yr
  • ink stamps12K/yr
  • self inking stamp13K/yr
  • rubber stamp12K/yr
  • stamper10K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Stamp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+1.42

Rubbish quality - do not buy

Load of garbage

Bad quality

Print Quality11%−0.04

The message is not straight so appears squint when you stamp it

BEWARE size of print

Small print

Dry/Empty Ink10%−0.11

Ink all dry doesnt work so will be returning

Dry ink

Ink dried up

Size-Overall10%−0.05

Font so tiny you cant read it

Bigger than expected

Too small

Value For Money9%+0.75

Thats why it's cheap

Very disappointing, a waste of money

Over priced

Love

Quality-Overall29%+1.42

Amazing quality

good solid product

Reasonable priced for it quality

Print Quality18%−0.04

Clear print

Works smoothly and print is good

Brilliant, very clear print

Value For Money14%+0.75

Worth it

Good value for money

Good price

Advertised Vs Actual Product12%+1.12

Just as advertised

Exactly what I wanted

As described

Ease Of Use9%+0.85

Easy to use

Easy to make and use

Nice and easy to read

Return

0.4% Return rate 32% Fixable by listing

Size-Overall20%▁▄▃▁█▄

Font so tiny you cant read it

Bigger than expected

Too small

Ink Refill11%▁▁▃▅▁█
Print Quality10%▆▁▂█▅▃

The message is not straight so appears squint when you stamp it

BEWARE size of print

Small print

Functionality-Overall7%█▁▅▅▆▄

barely works

Didn't work

They didnt work correctly

Quality-Overall6%▄█▁▃▁▁

Rubbish quality - do not buy

Load of garbage

Bad quality

FAQ

Common Personalised Stamp questions

Answered from the same tracked data.