Personalised Scratch Card
FailPrices span $2.84–$6.34, mostly outside the sweet spot, so Personalised Scratch Card is a Fail.
- Flapen Score
- 40 / 100Ranks 601 of 835 Stationery & Office Supplies niches · −7 vs the category median of 4740
- Market size
- £53K/yr186K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 19 sellers
Flapen Score
Personalised Scratch Card against its category
The dotted line is the Stationery & Office Supplies average. Past it, Personalised Scratch Card is stronger. Inside it, weaker.
Market
The Personalised Scratch Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Scratch Card 186K times last year and spent an estimated £53K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £53Ka year
- Peak month
- December7.1× the quietest month
- Top search term
- scratch card reveal84K searches a year
02 · Price
A sale here is worth £3.89.
Listings sell for £3.89 on average, from £2.84 to £6.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £3.89 that is £389 to £973 a year per listing.
- Average price
- £3.89under the $15 to $100 sweet spot
- Price range
- £2.84–£6.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £389–£973
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #2,293 within Cards & Card Stock. It carries 70 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 83%
- Out of stock, average day
- 22.9%
- Average rank
- #2,293in Cards & Card Stock
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 70per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 13 months
Products
Top Personalised Scratch Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Print&CoUK - Birthday Surprise Scratch Card Scratch to reveal Gift Surprise Scratch off ticket
- Price
- £6.23
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago
Golden Ticket Scratch-off Cards with Envelopes Scratch & Reveal Surprise Ticket for Writing Your Own Special for Birthday Gifts for Girlfriends Wives Valentines Day Cards Christmas Cards
- Price
- £3.59
- Rating
- 4.6/5
- Reviews
- 366
- Age
- 2y ago
Personalised Scratch Card Birthday Scratch Card Gift Reveal Birthday Surprise Greeting Cards Scratch-Off Stickers with Envelope Best Wishes Gift Greeting Cards for Women Men (Design 2)
- Price
- £3.05
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 1y ago
FIDWALL Birthday Surprise Scratch Card Personalised Scratch-Off Cards Birthday Gift for Men & Women (2 Greeting Cards 2 Gold Heart Scratch Stickers 1 Black Envelope with Gold Ribbon)
- Price
- £4.26
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 1y ago
Print&CoUK - Personalisable Surprise Scratch Card Custom Message Reveal Ticket Surprise Scratch Card Scratch to reveal Gift Scratch off ticket DIY
- Price
- £6.34
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago
Trending
90-day click momentum
ZXfad Gold Scratch Card set (Including Envelope) Scratch to Reveal a Surprise Perfect for Birthdays Christmas and Valentines Day.
- Price
- £2.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
AIKOBAA Personalised Scratch Surprise Theatre Ticket Show Reveal Card Scratch Off Ticket Keepsake for Birthday Christmas Gift (Pink)
- Price
- £3.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Holiday Scratch Card Reveal - Surprise Trip Reveal Gift with Boarding Pass Design Scratch Off Stickers for Spouse Family Lover
- Price
- £3.55
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 7mo ago
AIKOBAA Personalised Birthday Card with Scratch-Off Surprise Customisable Birthday Gift Card with Golden Scratch Sticker Fun Interactive Greeting Card for Men and Women
- Price
- £3.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Personalised Scratch Card Birthday Scratch Card Gift Reveal Birthday Surprise Greeting Cards Scratch-Off Stickers with Envelope Best Wishes Gift Greeting Cards for Women Men (Design 5)
- Price
- £3.29
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 4mo ago
Newest
by launch dateAIKOBAA Personalised Scratch Surprise Theatre Ticket Show Reveal Card Scratch Off Ticket Keepsake for Birthday Christmas Gift (Pink)
- Price
- £3.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
ZXfad Gold Scratch Card set (Including Envelope) Scratch to Reveal a Surprise Perfect for Birthdays Christmas and Valentines Day.
- Price
- £2.84
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Personalised Scratch Card Birthday Scratch Card Gift Reveal Birthday Surprise Greeting Cards Scratch-Off Stickers with Envelope Best Wishes Gift Greeting Cards for Women Men (Design 5)
- Price
- £3.29
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 4mo ago
AIKOBAA Personalised Birthday Card with Scratch-Off Surprise Customisable Birthday Gift Card with Golden Scratch Sticker Fun Interactive Greeting Card for Men and Women
- Price
- £3.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Holiday Scratch Card Reveal - Surprise Trip Reveal Gift with Boarding Pass Design Scratch Off Stickers for Spouse Family Lover
- Price
- £3.55
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
9%
- Generic27%
- Teyomi19%
- Onperpoe17%
- EDSG17%
- FIDWALL6%
- PHIOMUUE5%
- Open — no brand owns it (6 brands, 9%)
Demand
Personalised Scratch Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 7.1×
Search terms
Top Personalised Scratch Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scratch card reveal84K/yr
- personalised scratch card19K/yr
- surprise scratch card reveal15K/yr
- birthday scratch card gift reveal10K/yr
- scratch to reveal card10K/yr
- scratch off surprise card7K/yr
- scratch reveal card7K/yr
- personalised gift card6K/yr
- surprise scratch card5K/yr
- personalised scratch card reveal7K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Scratch Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor, dont bother
Rubbish
Quite expensive could have ordered off Etsy for cheaper
Its a completely useless poor quality piece of paper
Love
Good quality and delivered quickly
Excellent quality product
Good quality card
Easy to use
So easy to prepare
Very good and easy to use
Does the job
Just as described
Exactly what I wanted
Cheaper and faster than Etsy
Great value for money
Worth it
Gift voucher
A perfect gift
Perfect gift idea
Return
0.1% Return rate 20% Fixable by listing
Quite expensive could have ordered off Etsy for cheaper
Its a completely useless poor quality piece of paper
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Scratch Card questions
Answered from the same tracked data.