personalised pencils
Worth a lookShows low returns (0.2%), but a small market ($13K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great221.31avg incumbent reviews — the moat a new listing must climb
Growth
Great+70.2%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay£4.94–£24.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.91avg listing price — sweet spot $15–$100
Market size
Bad£13K£13K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, personalised pencils is a £13K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
personalised pencils market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £4K–£7K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #466
- Page quality
- 0%
- Prime
- 23%
- Sponsored
- 91%
- Out of stock
- 14.3%
- Avg brand age
- 43 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
24%
- That's My Pencil26%
- Primary Teaching Services Ltd17%
- Hands Off17%
- Vicloon6%
- Dios Designs6%
- Aolun4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.2% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.2×
Top personalised pencils search terms
- personalised pencils28K/yr
- personalised pencil7K/yr
- personalised colouring pencils7K/yr
- personalised pencils with name4K/yr
- personalised colouring pencils for children3K/yr
- personalised pencils for children1K/yr
Top personalised pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thats My Pencil - 12 Personalised Hexagonal Graphite Pencils - Embossed with Name German Made Pencils and Printed in the UK (French Navy)
That's My Pencil£12.134.8★267 rev
Hands Off Personalised Colouring Pencils x 12
Hands Off£8.184.7★73 rev
6 Personalised Create Upload Your Own Wording HB Graphite Childrens Pupils School Teachers Gift Pencils Primary Teaching Services (Multi Coloured)
Primary Teaching Services Ltd£7.504.7★546 rev
Vicloon Scented Pencils 32pcs Cylinder Wood Pencils Fruity Pencil Graphite Pencil HB Pencil with Fruit Elements for School Stationery Party Reward Supplies (Fruit Pattern)
Vicloon£5.414.4★428 rev
6 Personalised Upload Your Own Wording HB Graphite Childrens Pupils Colleagues Name Phrase Gift Pencils Primary Teaching Services (Purple)
Primary Teaching Services Ltd£7.504.3★29 rev
Newest
by launch date
Personalised Engraved Pencils 10-100 PCS Half Size Mini Golf Pencils 10cm with Eraser Individual Text Logo or Pattern Customised Writing Sticks for School Wedding Retirement Parties
Generic£14.210 rev
Nevaou Personalized Pencils Engraving with Text and Logo Customized Pencils for Kids to School Writing or Office Supplies
Nevaou£14.210 rev
Clabby 50 Pack 300 Pcs Inspirational Motivational Rainbow Pencils Bulk Teacher to Student School Leavers End of Term Kids Graduation Gifts Class of 2026 Pupil Prize School Party Bag Fillers Office
Clabby£24.5415 rev
Hands Off Personalised Colouring Pencils x 12
Hands Off£8.1873 rev
Hands Off Personalised Recycled Pencils x 8 Made from old recycled Newspaper
Hands Off£7.1616 rev
Trending
90-day click momentumClabby 50 Pack 300 Pcs Inspirational Motivational Rainbow Pencils Bulk Teacher to Student School Leavers End of Term Kids Graduation Gifts Class of 2026 Pupil Prize School Party Bag Fillers Office
Clabby£24.543.6★
6 Personalised Upload Your Own Wording HB Graphite Childrens Pupils Colleagues Name Phrase Gift Pencils Primary Teaching Services (Purple)
Primary Teaching Services Ltd£7.504.3★
Personalised Engraved Pencils 10-100 PCS Half Size Mini Golf Pencils 10cm with Eraser Individual Text Logo or Pattern Customised Writing Sticks for School Wedding Retirement Parties
Generic£14.210.0★
Nevaou Personalized Pencils Engraving with Text and Logo Customized Pencils for Kids to School Writing or Office Supplies
Nevaou£14.210.0★
12 Wooden Pencils 4 Ballpoint Pens Wooden Pens Pencil Personalization Wooden Pencils
FFDHWU£5.074.2★
What buyers say about personalised pencils
What buyers praise and complain about, mined from review topics.What buyers love
“brilliant set of high quality pencils”
“Great pencils”
“The colours are nice and vibrant, they go on smoothly, and theyve been great for colouring”
“Excellent value for money”
“Easy to use”
“and with names of all the colors printed...Thank you amazon basics”
“doesnt ruin the paper”
“the pencils are the right blend of sharpness”
“As advertised”
“Fun”
What buyers complain about
“Its not fancy art-store quality”
“the ones that did sharpen just kept breaking sadly these are the worst pencils Ive ever bought”
“Colours break quick”
“Misinformation”
“I found these pencil crayons quite hard”
“Plastic not wood”
“Not scented”
Top return reasons
Common questions
- Is personalised pencils profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +70.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the personalised pencils niche?
- 20 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in personalised pencils?
- Top complaints mined from reviews: Quality-Overall, Sharpness, Color. The return rate is 0.2%.
- When does demand for personalised pencils peak?
- Demand peaks in Jul–Aug–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the personalised pencils niche?
- Listings span £4.94–£24.54; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.