Personalised Pencils
MaybeReturns run at only 0.2% of orders. But shoppers spend only $13K a year here, so Personalised Pencils is a Maybe.
- Flapen Score
- 53 / 100Top 23% of 835 Stationery & Office Supplies niches · +6 vs the category median of 4753
- Market size
- £13K/yr49K searches / yr
- 90-day growth
- +70.2%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 23 sellers
Flapen Score
Personalised Pencils against its category
The dotted line is the Stationery & Office Supplies average. Past it, Personalised Pencils is stronger. Inside it, weaker.
Market
The Personalised Pencils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Pencils 49K times last year and spent an estimated £13K. The top 5 brands take 72% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +70.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +70.2%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £13Ka year
- Peak month
- August4.2× the quietest month
- Top search term
- personalised pencils28K searches a year
02 · Price
A sale here is worth £8.91.
Listings sell for £8.91 on average, from £4.94 to £24.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £8.91 that is £0 to £891 a year per listing.
- Average price
- £8.91under the $15 to $100 sweet spot
- Price range
- £4.94–£24.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£891
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #466 within Pens, Pencils & Writing Supplies. It carries 221 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 23%
- Out of stock, average day
- 14.3%
- Average rank
- #466in Pens, Pencils & Writing Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 221per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Personalised Pencils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thats My Pencil - 12 Personalised Hexagonal Graphite Pencils - Embossed with Name German Made Pencils and Printed in the UK (French Navy)
- Price
- £12.13
- Rating
- 4.8/5
- Reviews
- 267
- Age
- 7y ago
Hands Off Personalised Colouring Pencils x 12
- Price
- £8.18
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 11mo ago
6 Personalised Create Upload Your Own Wording HB Graphite Childrens Pupils School Teachers Gift Pencils Primary Teaching Services (Multi Coloured)
- Price
- £7.50
- Rating
- 4.7/5
- Reviews
- 546
- Age
- 8y ago
Vicloon Scented Pencils 32pcs Cylinder Wood Pencils Fruity Pencil Graphite Pencil HB Pencil with Fruit Elements for School Stationery Party Reward Supplies (Fruit Pattern)
- Price
- £5.41
- Rating
- 4.4/5
- Reviews
- 428
- Age
- 3y ago
6 Personalised Upload Your Own Wording HB Graphite Childrens Pupils Colleagues Name Phrase Gift Pencils Primary Teaching Services (Purple)
- Price
- £7.50
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 2y ago
Trending
90-day click momentum
Clabby 50 Pack 300 Pcs Inspirational Motivational Rainbow Pencils Bulk Teacher to Student School Leavers End of Term Kids Graduation Gifts Class of 2026 Pupil Prize School Party Bag Fillers Office
- Price
- £24.54
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 5mo ago
6 Personalised Upload Your Own Wording HB Graphite Childrens Pupils Colleagues Name Phrase Gift Pencils Primary Teaching Services (Purple)
- Price
- £7.50
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 2y ago
Personalised Engraved Pencils 10-100 PCS Half Size Mini Golf Pencils 10cm with Eraser Individual Text Logo or Pattern Customised Writing Sticks for School Wedding Retirement Parties
- Price
- £14.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Nevaou Personalized Pencils Engraving with Text and Logo Customized Pencils for Kids to School Writing or Office Supplies
- Price
- £14.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
12 Wooden Pencils 4 Ballpoint Pens Wooden Pens Pencil Personalization Wooden Pencils
- Price
- £5.07
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch datePersonalised Engraved Pencils 10-100 PCS Half Size Mini Golf Pencils 10cm with Eraser Individual Text Logo or Pattern Customised Writing Sticks for School Wedding Retirement Parties
- Price
- £14.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Nevaou Personalized Pencils Engraving with Text and Logo Customized Pencils for Kids to School Writing or Office Supplies
- Price
- £14.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Clabby 50 Pack 300 Pcs Inspirational Motivational Rainbow Pencils Bulk Teacher to Student School Leavers End of Term Kids Graduation Gifts Class of 2026 Pupil Prize School Party Bag Fillers Office
- Price
- £24.54
- Rating
- 3.6/5
- Reviews
- 15
- Age
- 5mo ago
Hands Off Personalised Colouring Pencils x 12
- Price
- £8.18
- Rating
- 4.7/5
- Reviews
- 73
- Age
- 11mo ago
Hands Off Personalised Recycled Pencils x 8 Made from old recycled Newspaper
- Price
- £7.16
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
24%
- That's My Pencil26%
- Primary Teaching Services Ltd17%
- Hands Off17%
- Vicloon6%
- Dios Designs6%
- Aolun4%
Demand
Personalised Pencils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Personalised Pencils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- personalised pencils28K/yr
- personalised pencil7K/yr
- personalised colouring pencils7K/yr
- personalised pencils with name4K/yr
- personalised colouring pencils for children3K/yr
- personalised pencils for children1K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Pencils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its not fancy art-store quality
Not good quality
Poor quality
the ones that did sharpen just kept breaking sadly these are the worst pencils Ive ever bought
when sharpen led breaks straight away
Colours break quick
Also, the individual colours were not named and some were fufficu to define from other shades
Virtually no pigment
Misinformation
Not as advertised
I found these pencil crayons quite hard
Love
brilliant set of high quality pencils
Excellent quality
Very good quality and personalisation
Great pencils
Lovely Pencils
Great pencils, really pleased with them
The colours are nice and vibrant, they go on smoothly, and theyve been great for colouring
Good quality and lovely colours
Good quality nice selection of colours
Excellent value for money
Good value
Worth the money
Easy to use
easy to hold
easy to store
Return
0.2% Return rate 33% Fixable by listing
Its not fancy art-store quality
Not good quality
Poor quality
Colours break quick
Also, the individual colours were not named and some were fufficu to define from other shades
Virtually no pigment
Not scented
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Pencils questions
Answered from the same tracked data.