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Personalised Pencils

Personalised Pencils shows low returns (0.2%), but a small market ($13K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 3Growth 79Conversion 38Competition 72Returns 99Price range 49Avg price 25Brand share 56Review moat 89Quality gap 28
This niche Category average

Is Personalised Pencils profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Personalised Pencils is a £13K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 53/100.

Personalised Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +70.2% over the last 90 days and 3.0% of searches end in a purchase.

£13K

revenue / yr

Units sold / yr750
Search volume / yr+70.2%49K
Conversion rate3.0%
Avg price£8.91

Who owns the niche?

The top 5 brands hold 72% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers20 · 23
Top-5 product click share42%
Open market29%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement91%
New entrants (1y)8· 0 succeeded
Avg rating4.6★
Avg reviews221

Top Personalised Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£531£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

24%

  • That's My Pencil26%
  • Primary Teaching Services Ltd17%
  • Hands Off17%
  • Vicloon6%
  • Dios Designs6%
  • Aolun4%

Personalised Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR3.0%Products35Brands20Top 5 Brands72%OOS Rate14.3%Rating4.6★Reviews221Avg BSR#466
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 4.2×

Top Personalised Pencils search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • personalised pencils28K/yr
  • personalised pencil7K/yr
  • personalised colouring pencils7K/yr
  • personalised pencils with name4K/yr
  • personalised colouring pencils for children3K/yr
  • personalised pencils for children1K/yr

What reviews say buyers love and hate about Personalised Pencils

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall24%

brilliant set of high quality pencils

Pen/Pencil Quality22%

Great pencils

Color15%

The colours are nice and vibrant, they go on smoothly, and theyve been great for colouring

Value For Money14%

Excellent value for money

Ease Of Use4%

Easy to use

What buyers complain about

84% of reviews
Quality-Overall24%

Its not fancy art-store quality

Sharpness19%

the ones that did sharpen just kept breaking sadly these are the worst pencils Ive ever bought

Color17%

Colours break quick

Advertised Vs Actual Product10%

Misinformation

Hard Feel6%

I found these pencil crayons quite hard

Personalised Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
16%
2Color
14%
3Smell
12%
4Adhesion/Stickiness
12%
5Gifting Purpose
9%

Common Personalised Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Personalised Pencils 53/100 on Amazon United Kingdom — Worth a look. The niche generates £13K/yr across 35 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved +70.2% over the last 90 days.
Search demand for Personalised Pencils on Amazon United Kingdom peaks in Jul–Aug–Dec, where the busiest month runs 4.2× the quietest.